Andreas Beckwith’s Post

Using Video Advertising to Reach a Broader Audience Digital video advertising allows brands to reach a broad audience across a wide range of platforms like social media, streaming services, and mobile apps. We are here to help you understand the benefits of using video advertising, how digital video advertising can increase both visibility and engagement, and why this type of marketing is the future of advertising. #ctv #ott #streamingtv https://lnkd.in/gUe-Cjcw

Is YouTube Really the Best Place to Be? Or Is Connected TV the Game Changer? 📺 It feels like every marketer has a go - to platform they swear by, and YouTube’s popularity is undeniable. With its reach and detailed targeting, it’s the easy answer, right? But lately, I’ve find myself questioning if it's truly delivering the best bang for the buck or if it’s just a comfort zone. 🤔 CTV vs. YouTube – How Do You Even Compare? YouTube has massive viewership and that flexibility in ad types - skippable, unskippable, bumper ads… you name it. But what about that big - screen, living room experience that CTV brings? I keep wondering: does that “unskippable” CTV moment hit harder than a YouTube ad on mobile? 💸 Cost & Accessibility – Is YouTube Too Good to Pass Up? Budget-wise, YouTube is hard to beat with options for everyone. But maybe that’s also why I question it. Is it cost-effective because it’s just reaching more people, or is it genuinely driving the right engagement? CTV, on the other hand, can get pricey, but the potential for immersive engagement makes me think it’s worth exploring more. 📊 The Analytics – What’s the Real Story Here? YouTube’s tracking is a plus, no doubt. But can I get deeper insights with CTV, or am I sacrificing some transparency for that “premium” feel? So here I am, wondering: Is YouTube the go - to for anyone else, or are others finding that CTV is where the results are actually coming through? Maybe the best approach is a mix, or maybe I’m missing a key insight here. I’d love to hear from anyone who’s also tested both! Is YouTube still a solid choice, or is CTV proving itself in a way that YouTube can’t? 💬 #Marketing #DigitalAdvertising #YouTube #ConnectedTV #mntn

That's a revolutionary decision by Netflix! Partnering with Google for #programmaticadvertising on it's platform through #DV360 will allow access to the platform to more advertisers and vice versa. Looking forward to seeing how this unfolds in future. #digitalmarketing #digital #programmatic #onlineads #google #googleads #googledv360

LinkedIn's Connected TV (CTV) ads have been a game-changer for Carnegie's clients, enhancing brand awareness and boosting performance in their other LinkedIn campaigns. For example, one of our Sponsored Content campaigns experienced a 47% increase in lead form completion rates, thanks to the addition of a LinkedIn CTV campaign alongside it. Check out my new blog post to learn about LinkedIn's CTV ads and how they stand out from other CTV offerings: https://lnkd.in/eqvqyW-P #HigherEdMarketing #LinkedInAds #CTVAds #SocialMediaMarketing

Roku Wants To Use Home Screen For New Types of Ads: An anonymous reader quotes a report from The Streamable: Roku wants to take the term "ad-supported" to another level. The company held its quarterly earnings conference call on Thursday, and revealed that 81.6 million households used a Roku device or smart TV to stream video in the first three months of the year. As part of the report, company CEO Anthony Wood laid out ideas for how the company would increase revenues in 2024. Unsurprisingly, advertising will be an important centerpiece of that strategy, and Wood provided some details on what Roku users can expect from their ad experience going forward. The idea of bringing more ads to the Roku home screen is nothing new, but that's what Wood focused on in his discussion with analysts about how to boost revenue on the Roku platform. The company has already begun putting more static ads on the screen, but now it appears that Roku is considering how to get video ads embedded into the home page as well. Wood said that he believes that a video-enabled ad unit on the Roku home screen will be "very popular with advertisers," considering that Roku devices have the reach to put ads in front of 120 million pairs of eyes every day. He also said that the company is "testing other types of video ad units, looking at other experiences" that it can bring to the Roku home screen. As another way to boost ad revenues, Wood suggested that the company's home screen experiences could be leveraged to deliver more ads. He pointed to the NBA Zone, which Roku launched at the beginning of April as an example. Roku can use these themed content hubs to deliver ads more tailored to fans of that particular content, harnessing the power of popular sports to pull more ad revenue. Customers concerned that Roku will just gunk up their home screen with ads are likely wondering if the company has made any moves toward actually making the user experience on the platform better. The good news is that Roku has also introduced a recommended content row, that will compile picks from across various streaming services and use AI to point customers toward new shows and movies they might like. "There's lots of ways we're working on enhancing the home screen to make it more valuable to viewers but also increase the monetization," Wood said. Read more of this story at Slashdot.

Roku Wants To Use Home Screen For New Types of Ads: An anonymous reader quotes a report from The Streamable: Roku wants to take the term "ad-supported" to another level. The company held its quarterly earnings conference call on Thursday, and revealed that 81.6 million households used a Roku device or smart TV to stream video in the first three months of the year. As part of the report, company CEO Anthony Wood laid out ideas for how the company would increase revenues in 2024. Unsurprisingly, advertising will be an important centerpiece of that strategy, and Wood provided some details on what Roku users can expect from their ad experience going forward. The idea of bringing more ads to the Roku home screen is nothing new, but that's what Wood focused on in his discussion with analysts about how to boost revenue on the Roku platform. The company has already begun putting more static ads on the screen, but now it appears that Roku is considering how to get video ads embedded into the home page as well. Wood said that he believes that a video-enabled ad unit on the Roku home screen will be "very popular with advertisers," considering that Roku devices have the reach to put ads in front of 120 million pairs of eyes every day. He also said that the company is "testing other types of video ad units, looking at other experiences" that it can bring to the Roku home screen. As another way to boost ad revenues, Wood suggested that the company's home screen experiences could be leveraged to deliver more ads. He pointed to the NBA Zone, which Roku launched at the beginning of April as an example. Roku can use these themed content hubs to deliver ads more tailored to fans of that particular content, harnessing the power of popular sports to pull more ad revenue. Customers concerned that Roku will just gunk up their home screen with ads are likely wondering if the company has made any moves toward actually making the user experience on the platform better. The good news is that Roku has also introduced a recommended content row, that will compile picks from across various streaming services and use AI to point customers toward new shows and movies they might like. "There's lots of ways we're working on enhancing the home screen to make it more valuable to viewers but also increase the monetization," Wood said. Read more of this story at Slashdot.

So good to see all the ways Netflix is building momentum for marketers with their audience-growing scale and tech. Impressive that the streamer’s ad-supported tier now has 40 million global monthly active users compared to just 5 million a year ago. Netflix is not alone in growing meaningful audience scale. Advertisers of all sizes can now reach a valuable customers across various platforms that have seemingly emerged in the blink of an eye. As always, being able to connect the dots with measurable business impact is what it’s all about. It’s what we do every day. If your media plan needs a refresh, we can help.  https://lnkd.in/gtmWbYUK

From THR: Even as linear TV continues to struggle, the video advertising market on YouTube continues to grow. The Google-owned video platform on Thursday reported advertising revenue of $8.1 billion in Q1 2024, up more than 20% from $6.7 billion in the Q1 quarter a year ago. Wall Street estimates were for YouTube ad revenue of $7.7 billion. Q1 is often a soft one for advertising, in Q4 (which is usually the best quarter for ads), YouTube had ad revenue of $9.2 billion. Both quarters were up by more than $1.2 billion from a year ago. During the company’s earnings call, CEO Sundar Pichai noted that subscriptions are “increasingly important for YouTube,” noting that YouTube Premium and #Music now have more than 100 million subscribers, with YouTube TV topping 8 million subscribers. YouTube is growing at a double digit pace in a quarter when linear TV companies are reporting continued year-over-year declines in their ad revenue, a sign of the shifting dynamics of video #advertising. On the subscriptions front, the “Google subscriptions, platforms, and devices” line item grew to $8.7 billion in the quarter, with executives citing YouTube as a big reason. That being said, the cost o revenues also rose by 10% to $20.7 billion, “with the increase driven primarily by content acquisition costs associated with YouTube,” CFO Ruth Porat said. Subscription revenues were impacted negatively in Q1 compared to Q4, owing to the timing of National Football League (NFL) Sunday Ticket games. On the call, Schindler was asked about YouTube’s interest in more sports rights, like the National Basketball Association (NBA). “We’ve had long standing and significant partnerships with the most popular #sports leagues here in the U.S. around the globe,” he said. “Obviously these partnerships in combination with a very vast audience of sports fans drives investment and subscription experiences across many offerings, NFL Sunday Ticket, YouTube #TV, YouTube primetime channels, and so on. But there’s nothing that we have to announce at the moment. We’re obviously always looking at where we can create more value for our users, for our advertisers, for creators.” YouTube parent company Alphabet Inc. reported revenue of $80.5 billion, and net income of more than $23.6 billion. The bulk of that revenue is still from Google search.

🚀 Small Screens, Big Impact: The Shift in Video Consumption 📱📺 The way we consume video content is changing—and small screens are taking the lead. 🌍 • 67% of consumers watch daily on mobile devices, compared to 50% on TV. • Mobile videos command 69% of full viewer attention, while TV captures just 50%. • Advertising across both small and big screens amplifies brand outcomes, especially with Gen Z. • Short, impactful mobile ads deliver the best results. For brands and marketers, this is the era to optimize for mobile-first video strategies while leveraging TV for cross-platform synergy. 🎯 How is your brand adapting to this shift? Let’s discuss in the comments! 👇 #MobileMarketing #VideoAdvertising #DigitalMarketing #GenZ

Advertising, Not Pay Model, Likely to Drive Revenue for Video Business As the video #streaming industry continues to evolve, one major question keeps #surfacing: What’s the best way to monetize #video content? Traditionally, many #companies have leaned toward subscription-based models (SVOD), but a growing #trend suggests that advertising is becoming the dominant force in driving revenue for video businesses. This shift is reshaping the landscape for both content creators and platforms, as advertisers recognize the value of reaching targeted audiences through video. In this #blog, we’ll explore why #advertising is becoming the primary revenue driver for the video industry and why the pay model is losing ground to ad-supported #strategies. https://lnkd.in/dj-k-vdq