Andrew P.’s Post

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Media entrepreneur | Producer | Writer

3 Reasons Why Successful Soaps Have a Theme 💫 1. Soap operas with a clear theme, by nature, have a clear identity which instantaneously allows it to stand out from its competitors. 2. It defines the show for its writers and production team. A psychological drama set in a former mill town requires a different tone and aesthetic than a perpetually sunny show set in Santa Monica. Trust me. 3. Advertisers can hone in on a specific soap opera which fits their brand, rather than trying to distinguish what makes one soap different from another. Obvious cues in style and theme go a very long way! CC: SoapKast, Inc. #branding #soapoperas #theme #advertisers #differentiation #cookiecutter

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