Andrew Bourne’s Post

In 2019, whisky topped the Knight Frank Luxury Investment Index – a survey of luxury asset classes and their market performances. Over the past 10 years, rare bottles of whisky have outperformed diamonds, watches, wines, cars and even art in their rapid gains. Though the market has ultimately cooled post-pandemic, records continue to be broken for the rarest of bottles.

Day 9 💳 Luxury Brands Marketing I love how César Val talks to us about luxury brands and their impact on the market. An exceptional example is the wine Aurum Red, a true gem in the world of wines. 🍷 Aurum Red is not just a wine, it’s an experience. This limited edition wine stands out for its exclusivity, unsurpassed quality, and unique production processes that elevate it to the category of luxury. Each bottle is a work of art, from its cultivation to its final presentation. 🔑 Key Features: Limited Edition: Exclusive and numbered production. Exceptional Quality: Hand-selected grapes and meticulous winemaking processes. Innovation and Tradition: Combines traditional techniques with cutting-edge technology. César Val highlights how Aurum Red encapsulates the essence of luxury: it’s not just a product, but a complete sensory experience that goes beyond mere consumption. ✨ "Luxury is attention to detail, exclusivity, and dedication to perfection. Aurum Red epitomizes these values in the world of wine." - César Val Aurum Red is more than a wine; it is a statement of sophistication and refined taste. Discover excellence in every sip. I found the information in this interview with César Val: #AurumRed #CésarVal #LuxuryWine #ExclusiveBrands #WineLovers #Vinodelujo #UniqueExperience

Amrita B., Managing Director of Agility Research and Strategy, discusses with Bloomberg the shift in luxury spending habits among Singapore's affluent Chinese. From reduced purchases of Ferraris and $75,000 whisky to declining prices in high-end condos and golf memberships, discreet spending is on the rise. Explore this evolving trend in luxury consumption. Continue reading on the Bloomberg article: https://lnkd.in/g3z6Ynjg #Bloomberg #AgilityResearch #Luxury #LuxurySpending #HNW #UHNW #Affluent #China #Data #Insights #Trends #LuxuryConsumptionTrends

🌟 Exciting News from the Pet Luxury Market! 🌟 DOLCE&GABBANA has just launched Fefé, a luxury alcohol-free dog perfume. With exquisite notes of ylang ylang and musk, and housed in a stunning gold-plated bottle, this product is a true statement in pet pampering. 🐾✨ As we see the pet luxury market booming, it raises an interesting question: Is this the future of pet care, or is it a bit too much? While some pet owners might love the idea of treating their furry friends to the finer things, others might see it as over-the-top. What do you think? #PetLuxury #DolceGabbana #PetPerfume #Innovation #LuxuryLifestyle #PetCare #RSPCA #FurryFriends #PetIndustry #Perfume #Fragrance #LuxuryFragrance

Canada's Luxury Market Stabilizes

'Legal' Scotch Whisky is now 200 years old and, as this article shows, the 'emerging' market for really expensive Scotch, is huge and getting bigger. Nigeria alone has 5 times the Population of the UK, there are dozens and dozens of OTHER Countries in Africa. Over a BILLION folk. Then, there's Europe, Asia, India, the Americas, you get the point, it's a very big Market. Scotland has 5.5 million people. There are dozens of CITIES that are more populated than Scotland. Imagine, as you amass an enviable Scotch Whisky collection, full of houshold-name Brands, in one of these huge places, that you want to find more about or even VISIT Scotland, the place where it HAS to be made? As you've obviously got oodles of cash, why wouldn't you? People DO visit and there are an increasing amount of Luxury Travel Tourism Firms, catering for this. There SHOULD be a lot more, though. When it comes to 'Whiskey' Tourism, Scotland is outperformed by comparative minnow, Ireland and the Economic basket-case that is Kentucky, in the USA. The premise that Scotland doesn't have a collective, non Brand, or Company-focused, Public, Scotch Whisky App and control over a dynamic Digial community, aimed at everyone, all over the World, all about Scotch and Scotch Whisky Tourism, is a ludicrous but sadly, an entirely factual one! When are we having a Scotch Whisky Tourism Strategy and Budget? #ScotchWhiskyTruths

Anything is possible.

CHERRIES AT €300/KG: THE CHERRIES GLAMOUR PHENOMENON THAT IS BOOMING IN LUXURY MARKETS Cherries Glamour bridges a critical 'production window' between the hemispheres. With the Spanish season running from April to August, and the southern hemisphere season running from November to February, Cherries Glamour offers cherries when they are not globally available. #SPECIALTIES #CHERRIES #CHERRY https://lnkd.in/d72zUpy2

Embracing the Premiumization Trend As consumers become more discerning, the trend of premiumization continues to shape the spirits industry. People are no longer just looking for a drink—they’re seeking an experience, a story, and a product that represents quality and authenticity. At Monte Carlo Vermouth, we’ve embraced this shift by creating the world’s first luxury vermouth, blending artisanal craftsmanship with the finest ingredients sourced from Monaco, France, and Italy. Monte Carlo Vermouth captures the essence of Monaco’s iconic rose gardens, with the fragrance and botanical extraction process taking place in Grasse, the global capital of perfumery. Combined with the finest wines from Piedmont, this meticulous attention to quality and heritage results in a vermouth unlike any other. In an industry where consumers expect more than ever before, it’s the details like these that set premium brands apart. How has the demand for premium experiences impacted your business, and how do you see this trend evolving in the future?