Ani Petrova’s Post

The fintech industry is dynamic, with new innovative products emerging almost daily. That's why you need a tool that will help you get a clear message across - "We're better than our competitors, here's why." 🤓 And that magic tool is PR. So, take a look at two main benefits of PR for fintech businesses, and don't hesitate to reach out if you want to talk about how we can help YOU experience these benefits firsthand. #UFAgency #UltimateFintech #PR #PublicRelations #PRBenefits #Fintech #FintechPR

🚀 We’ve just launched our first edition of the KickStarted Newsletter! 🚀 In our monthly roundup, we bring you the latest insights from the fast-paced world of fintech. Whether you're a founder, part of a growing fintech team or just love everything fintech, the KickStarted Newsletter is your go-to resource for industry news, expert opinions, and impactful strategies. Stay tuned for more valuable insights from industry leaders in upcoming editions! 👉 Subscribe here: https://lnkd.in/eMdaDSjE Are you ready to take your PR strategy to the next level? Connect with us here on LinkedIn or drop us an email at team@startedpr.com to schedule your PR Power Session with our experts today! 💥 #Kickstarted #Fintech #PRStrategy #StartupGrowth #NewsletterLaunch #FintechLeaders

🚀 Fintech brands, securing investor confidence starts with strategic media placements! 🏦📈 In the fast-paced fintech world, building investor trust is key to driving growth. One of the most powerful ways to do this? By leveraging targeted PR strategies that boost your credibility and visibility in top-tier media outlets. In our latest article, we cover: 1. How high-profile media placements can validate your fintech innovations 📰💡 2. The role of thought leadership in reinforcing your market position 📊 3. Why consistent media exposure builds strong investor confidence 💼 Read more here🌐 https://lnkd.in/ea_wQiaf

🗞️ If you're in my niches of #fintech, #proptech and #legaltech, the biggest prize in earned #media is getting in The Australian Financial Review. 🏆 (Even better, you get a long-form feature article, with a photo, and the story makes the print edition!) Since joining Reputation Edge in 2018, I've delivered one or more impressions in "The Fin" for: Revolut TrueLayer MOGOPLUS Monoova Open Finance ANZ Mindhive Downsizer PropHero, and Proptech Association Australia. On 3 occasions, getting in "The Fin" was the first piece of media coverage I ever secured for the client! Quick wins can happen. But I can't promise them. 🧞♀️ And I can't deliver them to order, even if I do have a "magical" reputation. Moreover, it should really just be viewed as one trophy asset within a humming #PR program that also includes: lead magnets, blogs, OpEds, social media posts, awards entries, speaking engagements, event support, and more. The best PR pros become part of your #marketing team to help you craft the perfect product positioning and go-to-market messages, so you can reach your target audience, get them engaging with your brand, and persuade them to convert into a revenue-generating client. #JenniferJoinsTheDots #GoToMarket #GTM

🎯 Scaling FinTech Brands with Precision 🚀 Are you ready to scale your FinTech brand and achieve measurable results in 2025? At ScalingFinTech, we specialize in delivering compliance-driven branding strategies that: ✅ Scale ARR by 50-150% in just 12 months. ✅ Slash CAC by 30-50%—guaranteed. Our proven approach combines data-driven insights, creative storytelling, and regulatory expertise to position your brand for unstoppable growth. 🌍 💡 This week only, we are offering 5 free custom growth calls to help FinTech brands map out their path to success in 2025. During the call, we’ll: ➡️ Analyze your current branding and growth strategies. ➡️ Identify untapped opportunities to scale. ➡️ Share actionable insights tailored to your goals. 🕒 Spots are limited, so act fast! If you’re ready to take your FinTech brand to the next level, message me directly or comment below to claim your spot. Let’s make 2025 your breakthrough year! #FinTechGrowth #ScalingARR #ComplianceFirst #BrandStrategy #ScalingFinTech

Applications are now open for the most talked about session at Future Proof Festival, Fintech Demo Drop III. Fintech innovators will have a unique opportunity to showcase their latest technology platforms and tools to thousands of financial advisors, wealth management executives, asset managers, venture and private equity investors, and media. "Future Proof Festival is at the forefront of financial innovation, and the Fintech Demo Drop – one of our most talked about sessions – is quite literally the main stage of this transformation," said Matt Middleton, CEO of Future Proof. “We're not just demonstrating new tools; we're launching the next generation of financial technology into the public eye, with previous year’s presenters going on to win awards and grow their businesses substantially. If you're developing something that could reshape the future of finance, Future Proof is your platform to shine.” Click the link to learn more and apply today! https://lnkd.in/gAXvp622

We’re finalizing our agenda for Unite Summit, an invite-only gathering of the people building the future of embedded finance: banks, tech companies (from public to startups), regulators, and industry leaders. Here are some of the speakers we’ve recently announced:  - Mary Dent (General Counsel & Sr. Advisor, Klaros Group)  - Phil Goldfeder (CEO, American Fintech Council) - Raj Date (Managing Partner, Fenway Summer + Former Deputy Director, CFPB)  - Sean Willett (President & CEO, Lincoln Savings Bank)  - Dana Lawrence (Sr. Director of Fintech Compliance, Pacific West Bank)  - Jake Tupa (Head of Embedded Banking, Live Oak Bank) We're laser focused on quality content; it’s a chance for industry leaders to learn from one another and share best practices for what we think will become a very important ecosystem over time. We’ve organized sessions for banks at several points in their embedded finance journey: 1. Getting embedded finance right: Deciding whether and how to get into the space 2. Revenues in embedded finance: the path to $1b in embedded deposits. We’re locking down our attendee list soon and spaces are limited. If you’re interested in joining, email louise@unit.co (VP Marketing) or request a seat here: https://lnkd.in/gbhtS_BB

What an inspiring evening at the #FintechMarketing Hub winter meetup! 🌟 Last night, our founder Sara Salim سارة سالم had the privilege of joining an incredible gathering of fintech #marketing leaders at Rise, created by Barclays in London. The discussions were insightful, inspiring, and packed with forward-thinking strategies for 2025 and beyond. What did we gather from the event? 🔹 Community first: Max Rothery from Finimize shared how their focus on building a strong, empowered community is transforming #B2Bmarketing. It’s a reminder that great marketing is about fostering real connections, not just driving metrics. 🔹 Global meets local: Natalie Williams from Airwallex emphasised the importance of balancing a centralised strategy with localised #insights. Even in smaller aspects, such as hosting an event for your business in different countries, understanding local cultures and preferences is key. And at Mama’s Media, we couldn't agree more as we thrive on creating tailored strategies for diverse #audiences. 🔹 From online to offline: Alessandro Onano, CMO at Moneyfarm highlighted how campaigns and #performancemarketing strategies are great for building initial trust, but it’s the offline touchpoints that solidify relationships. A seamless online-to-offline journey is where true #brandloyalty is built. 🔹 Last but not least, the power of #branding: Natalie explained that strong branding doesn’t just attract customers—it attracts talent, too. People want to work with companies they resonate with. A powerful brand can inspire both customers and future team members to align with your vision and values. The #fintech world is bursting with innovation, and events like these are a great reminder that branding, engagement, and strategy must work together to create lasting impact. 💬 How are you planning to build deeper connections with your audience in 2025? Let’s chat in the comments—we’d love to hear your thoughts! #FintechMarketing #RiseByBarclays #MamasMedia #DigitalMarketing #BrandStrategy #CommunityBuilding #marketingagency #marketingagencylondon #B2BAgency

Our President and Co-Founder Steve Round features in this months' Intelligent Fin.tech magazine (page 32-34) looking at how culture in banking can stifle technological development.   Our research has evidenced the risk-averse culture in the banking world and a reluctance to challenge existing processes. In this article Steve looks at how banks can adopt a coexistence model to reduce the risk of digital transformation and have the breathing space to quickly launch innovative products, while still planning a long-term legacy migration.  #corebanking #cloudbanking #bankingtechnology #fintech #datadrivencore #agileinnovation 🚀Nelson Wootton Matthew Breadon

Wil Suthers and I are presenting at FinTech West's Annual Conference tomorrow on what we've been doing to help build the #FinTech ecosystem here on the South Coast. And there's one key point we'll be making... We don't see the steering group as a steering group - and yes I know that sounds weird as I type it. Instead, we view it as a new startup. Over the last 10 months, we have launched our MVP, gained customer feedback through events and other activities, and regularly iterated on the offering and the impact we seek to deliver. And each member of the steering group isn't just a member. They have specific roles including marketing, operations, comms, sales, stakeholder engagement, finance etc. Just like a regular startup. This makes us much more effective as it gives each of us specific responsibilities and accountability. So how is it going? We'll give you the update at the conference and I'll share the highlights afterwards on LI.