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YouTube is testing another way to combat ad blockers YouTube continues its efforts to circumvent advertisement blockers. Earlier this week, advertisement blocker SponsorBlock posted that the Google-owned video work is investigating retired server-side advertisement injection with a constricted fig of users. Essentially, this means that some the advertisement is injected into the video earlier it arrives connected your instrumentality (in opposition to client-side advertisement injection, wherever the ads get astatine your instrumentality separately), making it harder for bundle to observe and artifact the ad. “This breaks sponsorblock since present each timestamps are offset by the advertisement times,” SponsorBlock said. A Google spokesperson seemed to corroborate the trial in a statement, penning that the work is “improving its show and reliability successful serving some integrated and advertisement video content,” with an update that “may effect successful suboptimal viewing experiences for viewers with advertisement blockers installed.” Google reiterated its presumption that advertisement blockers “violate YouTube’s Terms of Service” and that viewers who privation an ad-free acquisition should motion up for YouTube Premium. This is conscionable the latest determination successful an ongoing battle, with YouTube perpetually uncovering caller ways to get astir advertisement blockers and the advertisement blockers past trying to adapt. In fact, the institution rolled retired a pop-up connection past twelvemonth that fundamentally prevented visitors from watching videos connected YouTube unless they disabled their advertisement blockers. When I spoke to the companies down respective advertisement blockers past fall, Ghostery’s manager of merchandise and engineering Krzysztof Modras told maine that “as 1 of the world’s largest publishers, YouTube perpetually invests successful circumventing advertisement blocking” and that it “seems to beryllium adapting [its] methods much often than ever before.” More recently, an email from different advertisement blocker, AdGuard, suggested that portion the server-side attack is caller to YouTube connected the web, the work has already been doing thing akin successful its mobile apps.  AdGuard said it remains “optimistic that solutions volition emerge, albeit requiring concerted efforts and innovative approaches from ad-blocking developers and advertisement filtering community.” https://ift.tt/JZ7oz1K

⏸ YouTube finds yet another way to show you ads. How do they do it? Bumper ads, non-skippable in-stream ads, overlay ads — there is no lack of ad types when it comes to YouTube. Yet, the company decided there should be even more of them, and introduced so-called pause ads. As you can guess from the name, the ad appears when you pause the video and is displayed in the form of a static banner. A YouTube spokesperson said that the company has "made the new ad type available to all advertisers" and has already seen "strong responses from both advertisers and viewers." However, the latter claim is being met with skepticism, as massive negative feedback has surfaced from users on various social media platforms. While the new ad type is gaining traction, the majority of viewers haven't encountered it just yet. We at AdGuard are in the same boat — it's hard to make predictions before we experience these ads firsthand. But from what we've seen so far, blocking them shouldn't be much different from blocking other YT ads. If you are seeing pause ads on YouTube, please let us know in the comments to this post. It will help us a lot. https://lnkd.in/dhe_t3Wn

Wow Youtube! And I wondered why. "YouTube has been slowing down its site for viewers using ad-blockers. This is part of strategy against declining ad revenue. YouTube is also offering paid service to remove ads legally" #YouTube #DigitalMarketing #AdRevenue #StreamingTechnology #AdBlocking

Youtube Ads and Subscription push intensifies. YouTube's ongoing crackdown on ad blockers has led to widespread outages for millions of users, who have reported experiencing unusual issues such as videos skipping or muting unexpectedly. This intensification of measures against ad-blocking software is causing significant disruptions in user experience. #content #ads #marketing #business #money #tech #data https://lnkd.in/dACWwkgW

YouTube has become the internet’s go-to library for all things video, but make no mistake, advertisers run this library. YouTube escalated its war against ad blockers on Monday with an update saying the use of mobile ad-blocking apps may result in buffering issues and error messages that read “the following content is not available on this app.” Google’s Antitrust Case Is the Best Thing That Ever Happened to AI “We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership,” said YouTube in a blog post on Monday. “Ads on YouTube help support creators and let billions of people around the world use the streaming service.” YouTube wants you to know that advertisers make the whole world go round, and the company seems to be blaming ad-blockers for underpaid creators. Mobile users are now on the front lines of YouTube’s war on ad-blockers, who have previously slipped by the company’s efforts to force you into watching its ads. Instead, YouTube is once again encouraging users who want an ad-free experience to shell out $13.99 a month for YouTube Premium. In October, YouTube made it nearly impossible to watch its website while using an ad blocker. Users were presented with the message, “Video playback is blocked unless YouTube is allowlisted or the ad blocker is disabled.” At the time, the company claimed it had “launched a global effort” to encourage users to watch ads, a YouTube spokesperson told The Verge. YouTube’s fight against ad blockers dates back to May 2023, when users first started noticing pop-ups stating “Ad blockers are not allowed on YouTube.” At the time, a YouTube spokesperson called this a “small experiment,” but it’s turned into an outright war against tools that make the Internet more bearable. However, ad-blocking tools were quietly allowed to circumnavigate YouTube’s ads for years, so what changed? In April 2023, Google reported a decline in ad revenue for its second straight quarter. Google’s ad revenue has barely ever declined in the last 20 years, so alarm bells were surely going off at the company’s headquarters. One month later, YouTube’s crackdown on ad blockers commenced. In its Monday blog post, YouTube says ad blockers violate its terms of service. This may be true, but the continued crackdown seems to have more to do with protecting YouTube’s bottom line than supporting its creator economy. Source link By Nakisisa George

#Advertisers can now target your paused videos on video sharing platform YouTube with the launch of 'pause ads'. The platform confirmed to MARKETING-INTERACTIVE when it reached out that it has widely rolled out pause #ads to all advertisers. #YouTube has seen "strong advertiser and strong viewer response" since it has rolled out pause ads to all advertisers, it said. YouTube told MARKETING-INTERACTIVE that it began testing pause ads in 2023 with some advertisers and they ended up being quite popular. #media #advertising

Great thoughts and takes on the current state of Twitch's Advertising Network and how it is all so familiar to the YouTube Adpocalypse of 2016/2017. Quick summary: Twitch faces an advertising crisis due to: 1. Controversial content driving away advertisers. 2. Poor ad targeting and high entry costs hindering ad revenue and diminishing advertisers' belief in the platform's ability to deliver value to their brand. 3. Misplaced investments in content instead of developing a robust ad platform like YouTube's/Google's.

YouTube clarifies changes to ad skip button functionality: YouTube addresses user concerns about ad skip button changes, emphasizing button remains accessible after 5 seconds. #YouTube #AdSkip #DigitalMarketing #OnlineAdvertising #VideoAds

YouTube's latest move to combat ad blockers has significant implications for digital marketers and consumers alike. By serving blank ads or black screens to users with ad-blocker extensions, YouTube is forcing a reckoning with the trade-offs between content accessibility and advertising revenue. This development continues to unfold with potential consequences for industry strategies and target audiences. The evolution of YouTube's ad strategy will be important to watch. #YouTubeAdStrategy #DigitalMarketingTrends #AdBlockerImpact #VideoAdvertising #OnlineUserExperience https://lnkd.in/eMNjwqyQ