AnthologyAI’s Post

A good survey of the current retail landscape from Industry Dive where it’s possible to differentiate from the value (Walmart) and convenience (Amazon) giants among product categories that benefit from a “depth of inspection” by focusing locally on curation and experiences and appeal beyond utility to customers’ emotional needs with Patagonia, B&H Photo Video, and Dyson as examples:

As promised last week, we're back with tips on reducing cart abandonment! Considering it's sitting at an average of 70% across industries, this area of potential revenue uplift should be at the top of your list 🛒 💸 Our latest post covers: 1. Reducing the length of checkout - we suggest ways to do this 2. Optimizing the checkout process - we walk you through how to analyze your current performance and how to improve 3. Examples of how other retailers successfully reduced cart abandonment rates - we've summarised how some of the big brands are getting it right Amazon, Nike, Walmart, ASOS, and other big brands have spent considerable time and resources implementing strategies to reduce cart abandonment. Read through our newest post to see how you can take inspiration from these strategies and avoid reinventing the wheel - https://publit.as/4bsHxnX #cartabandonment #retailstrategy #retailanalysis

Let’s be real, who wants to put on pants and go to a store these days? 😂 Consumers have evolved. They’re shopping from the comfort of their couches, ordering everything from groceries to gadgets while wearing their comfiest PJs. It’s not just about avoiding the trip, it’s about time, ease, and convenience. If your products aren’t online, your customers are moving on to brands that offer the comfort and speed they expect. Don’t let your business be the last one standing in the dressing room, waiting for foot traffic that’s gone digital. DM me, and let’s get your brand where today’s consumers are shopping, online, where pants are optional, but a seamless shopping experience is a must! #eCommerce #DigitalMarketing #Amazon #eBay #PantsOptional

Too many brands build their Amazon brand store like a catalog when it needs to be like a website As a result, many brands are costing themselves hundreds of thousands of dollars in annual revenue These mistakes include: -featuring every product category on their homepage -having a complex sitemap that frustrates the path to purchase -failing to have a merchandising strategy -no strategy to update the store for tentpole events -and more You should be featuring your best selling products and complimentary products strategically Your home page should be your showcase page with a mix of brand, product, and categories that is strategically merchandised The site map should be simple and easy to navigate Don’t overwhelm shoppers with choices Every time we optimize a store, we see improvements Because we follow best practices and they work Here’s a case study to prove it (and we have many more on our site): https://lnkd.in/eFqsq8-F #amazonadvertising #amazonsellers #amazonvendor

The Power of Scent in Retail Olfactory experiences for leading global luxury brands including Fendi, Bvlgari and Salvatore Ferragamo, embedding the power of scent into retail strategies, both in-store and in experiential e-commerce, to increase engagement. Scent plays a crucial role in creating memorable brand experiences. It evokes emotions and memories, influencing customer perception and loyalty. By incorporating a signature fragrance across all touchpoints, from stores to online orders, brands can build strong associations. This requires long-term partnerships and consistent use of the chosen scent to reinforce brand identity. I believe multi-sensory e-commerce is the new frontier, so when you receive your box on the other side of the world, it will link to a brand’s multi-channel retail system. Ulta Beauty SEPHORA Nordstrom Macy's #RetailExperience #LuxuryRetail #OlfactoryMarketing #SensoryBranding #CustomerExperience #BrandIdentity

"Amazon hosted its second Prime Day—dubbed “Prime Big Deal Days”—on Oct. 8–9, while rivals Walmart and Target ran Prime Day-like deals on their sites with Walmart Holiday Deals and Target Circle Week, respectively. According to insights from data firm Numerator’s Prime Day tracker, the top five categories on Amazon bought between Oct. 8 and 9 were household essentials (22%), and apparel and shoes (22%) both taking the top spot, followed by home goods (21%), beauty and cosmetics (20%), and health and wellness (19%). Numerator said it surveyed more than 5,000 verified Prime Day customers who shopped during the sale." - Retail Brew https://lnkd.in/g4Es2h6Y #amazon #amazonprime #retialnews #ecommerce #retail #internetnews #digitalmarketing #holidaydeals #blackfriday #businessnews #business #ecommercenews #shopify #squarespace

Title: Unveiling the Spectacular Amazon Product Sale Extravaganza Introduction: Prepare to embark on an electrifying journey through the realm of online shopping as Amazon unveils its much-anticipated Product Sale Extravaganza! Buckle up as we explore the myriad delights awaiting savvy shoppers in this thrilling event. A Cornucopia of Deals: Step into a world where discounts abound and savings await at every turn. From cutting-edge electronics to fashionable apparel, the Amazon Product Sale boasts an extensive array of products catering to every need and desire. Whether you're a tech enthusiast, a fashionista, or a home decor aficionado, there's something for everyone in this veritable treasure trove of deals. Irresistible Discounts: Prepare to be dazzled by jaw-dropping discounts that defy belief! With prices slashed to unprecedented lows, now is the perfect time to snag that coveted gadget, upgrade your wardrobe, or revamp your living space without breaking the bank. Keep your eyes peeled for lightning deals and flash sales that promise even greater savings for the savvy shopper. Exclusive Launches and Limited-Time Offers: But wait, there's more! As if the discounts weren't enticing enough, Amazon is also rolling out the red carpet for exclusive product launches and limited-time offers. Be the first to get your hands on the latest gadgets, fashion trends, and lifestyle essentials before they hit the shelves. With new deals dropping every hour, the excitement never stops at the Amazon Product Sale. Convenience at Your Fingertips: Gone are the days of braving long queues and battling crowds at brick-and-mortar stores. With the Amazon Product Sale, shopping is as convenient as clicking a button from the comfort of your own home. Say goodbye to hassle and hello to effortless shopping bliss as you browse, shop, and checkout with ease on the Amazon platform. Conclusion: The Amazon Product Sale is not just a shopping event—it's an experience like no other. With unbeatable discounts, exclusive launches, and unparalleled convenience, it's the ultimate opportunity to indulge your shopping fantasies without breaking the bank. So don't miss out on the excitement—head over to Amazon now and join the celebration of savings! #DigitalMarketing: #SEO: #ContentMarketing; #SocialMediaMarketing #EmailMarketing: #DigitalStrategy: #OnlineMarketing: #MarketingTips

https://lnkd.in/gch9TR7W Stanley Lim, an assistant professor of supply chain management at Michigan State University, told Modern Retail that as shipping cutoffs sneak up on customers, it’s smart for brands to make their Amazon Prime storefronts more prominent to website visitors. “The key is to communicate urgency and reliability while maintaining a cohesive brand experience across DTC and Amazon” -Stanley Lim

With the newly introduced brand store quality rating, brands can now measure and evaluate the quality of their brand stores in comparison to their competitors. At the same time, Amazon provides optimization suggestions to increase the dwell time and thus the probability of a sale. Find out more about the introduction of the brand store quality rating: 🔍 How is the quality of Amazon brand stores assessed? Brand stores are categorized as high, medium or low quality based on measures to increase dwell time. This dwell time is a strong indicator for future purchases. 🛍️ 🤝 Determine competitor sets Peer groups are based on brand attributes such as the average sales price and turnover in a category. This list is updated monthly. 📈 ⏱️ Why dwell time is important Longer time spent in store correlates with higher sales. More time in the store = higher purchase probability! 💸 📊 Dwell time and measures Increases in dwell time are not cumulative. Measures to increase length of stay should be implemented regularly. 🚀 🎨 Creativity counts In addition to store quality, creative content, updates and stock levels also influence dwell time. Tell a captivating story! 📚 🌐 Shop versions & recommendations Recommendations are based on the live version of your store and update after 24 hours. Implement all recommended actions in all versions for best results. ✅ Want to know more about the Amazon Brand Store and possible improvements? Feel free to write to us. #AmazonStore #Ecommerce #Branding #OnlineShopping #MarketingTips

Looking to level up your retail game? In a recent blog, Walmart Marketplace outlines five key pillars for retail readiness to help you: ✔ Optimize product listings  ✔ Enhance customer experience  ✔ Drive conversions Read on for guidance across content, pricing, inventory and ratings at Walmart, as well as how to get started with Sponsored Products ads: https://lnkd.in/eewF_pkV     #retailreadiness #WalmartConnect #ecommerce #SponsoredProductads