Anthony Loredo’s Post

Our 150th episode of Call to Action® is out and what better way to celebrate than having creative hero Mark Denton! This episode passionately discuss the current state of the advertising industry and how to inject back some quirk and fun to create work that not only sells but also entertains. Tune in for more insights from Mark's remarkable journey in advertising. His experiences serve as a reminder of the importance of creativity vs processes, the power of conversations, and the joy of storytelling. Let's bring back the fun in our ads!

Not all impressions are equal. I dropped in to the African Podcast Network recently to give my thoughts on the shift back towards quality. Attention metrics have changed our understanding of where we should and should place our advertising, and we now know that viewable doesn't mean viewed. heed | #attention #advertising #media 

🎙 Which discipline should be the lead agency? In this episode of The Campaign Podcast, campaign's journalists argue the case for creative, media & social agencies to determine which should be the lead for clients. And things get a little heated... Listen to the full ep on Apple, Spotify or here: https://buff.ly/419cRX4 #advertising #adagency #advertisingagency #adland #communications #media #mediaagency #mediabuying #creativity #creativeagency #marcomms #marketing Maisie McCabe Lucy Shelley Alessandra Scotto di Santolo Beau Jackson

Our SVP of Client Services, Adam McNeil, reflected on the podcasting industry’s key moments in 2024. The overarching theme? 2024 was a year of meaningful shifts. Presidential interviews alone generated 100M+ impressions, spotlighting podcasting as the “Super Bowl” of ad opportunities. At ADOPTER Media, A Podcast Advertising Agency we saw client spending surge nearly 80% in key months, but not every brand had it easy. Rising CPMs, bundled ad strategies, and overloaded episodes created challenges—especially for e-commerce and hyper-DR brands. Here are a few standout takeaways from Adam's blog (link below): ▪️ Influence over impressions: Smaller, targeted shows drove bigger results ▪️ Brand safety reality check: Calculated risks paid off ▪️ Smarter tech: Dynamic Ad Insertion (DAI) made strides The podcast industry isn’t without struggles, but here’s the thing: podcast advertising works—when done right. Influence, impact, and strategy matter more than ever. ----The Spray and Pray days of 2020 are gone---- Catch Adam’s full 2024 breakdown here: https://lnkd.in/eVbDZVkF What’s your biggest podcast advertising takeaway from 2024?

Worth remembering: less than 2.5% of YouTube channels and 1% of Podcasts…. …make enough money to live on. Don’t go all-in on content as a business from the start. 3 approaches you can take: 1. 📱Product-led - you have another product, content is not the revenue generator (e.g the Red Bull model) 2. ⚡️ IP / Community-led - you partner with IP or a community owner that provides a ready-made audience for your content (e.g brand partnerships) 3. 🥗 Side hustle - you start creating content but don’t go all-in until it’s established itself (e.g the creator model) Content can pay big. But it’s boom or bust until you find that secret sauce that drives an audience.

Authenticity and trust are paramount. Especially for elite customers. • This is where podcast host endorsements shine. gowildcast.com #DigitalMarketing #Advertising #SocialMediaMarketing #ContentMarketing #BrandAwareness

Podcast advertising is on the rise, with U.S. ad spend reaching $2.28 billion this year, a 15.9% increase over 2023. Discover the latest trends via EMARKETER. https://bit.ly/3OpAa7n

If you don't know and follow Obaid Durrani, you're seriously missing out. For those who don't know, Obaid is the king of content, an incredible content creator, and just an all-around cool guy. And I got to chat with him on Stop the Scroll! 🙌🏽 We talked about everything: ↳ How he enables B2B companies to build their own media engines through his 8-part "Easy Mode" framework ↳ Why vanity metrics ARE valuable ↳ And how to activate internal company creators beyond just the marketing team ↳ (And Todd Clouser) Check it out (and stay tuned for Pt. 2 with Obaid): https://lnkd.in/gEkahNja Shoutout to GURU Media Hub, the best podcast team out there!

The reality is that the majority of people we talk to about launching a media brand decide to go in a different direction. For any number of reasons (all incredibly valid), folks who decide against a media brand tend to go with one of the following three alternatives: -- A podcast without platform-specific distribution plans -- In-house podcast production -- Nothing at all/status-quo We hear often that a media brand feels too unproven or risky compared to a traditional podcast. And while I completely respect this POV, let's name a few of the risks of NOT going the media brand route: -- Continuing to create corporate content that doesn't resonate with the 97% -- Launching a podcast that only your existing, diehard fans will listen to -- Allowing your competitors to gain digital media market share -- Lack of audience-first content planning -- Not utilizing YouTube and social media to their full distribution potential -- No clear path to monetization -- Inability to accurately asses who's engaging with your brand What else am I missing?

Stop wasting ad dollars! Learn how to build a powerful negative keyword list. 💼 Don't miss out! Follow us for more legal marketing strategies and tips. 📺 WATCH this clip from our podcast: https://lnkd.in/eC5Z5qpF #legalmarketing #ppc #GoogleAds #SEOtips #attorneyseo #LawyerMastermind #leadconversion #getnewclients #SEOforlawyers #branding #legalpodcast