ADOPTER Media, A Podcast Advertising Agency

The rapid rise of AI mirrors the reactions to transformative technologies throughout history—sparking both curiosity and caution. In podcast advertising, AI is a game-changer, but misuse can lead to challenges like robotic messaging, poorly timed ads, and a loss of authenticity. When used thoughtfully, AI can amplify efforts. Still, authenticity remains key and genuine, unscripted ads are THE secret sauce for success. Glenn Rubenstein dives into how to balance all the exciting tools AI offers while keepin' it real during his chat with @Benjamin Shapiro on the MarTech Podcast. Watch it here: https://lnkd.in/ecpnctiR

Navigating through the busiest season for podcast advertising is exciting, but don't forget to keep communication and collaboration front and centre to ensure successful campaigns. Whether you're working with ad operations teams, buyers, hosts, networks, or publishers, strong relationships and open communication are essential to ensuring your ads reach the right audience. Maximize your partnerships by staying aligned and keeping communication channels open at every stage. Pro Tip: Schedule onboarding calls, foster genuine brand-host relationships, and always be proactive in your planning. It’s the small, consistent efforts that drive long-term success and sponsorship renewals. Curious how industry leaders are tackling this? Check out what the experts like our very own Angela Stiveson shared during her panel at Podcast Movement 2024 and learn how to optimize your podcast ad campaigns for even better results.  Link in the comments below!

Despite Canada being one of the largest podcast markets, it often falls to the wayside for both brands and podcasters. But that doesn't mean there's no hope for those with ambition and the right tools to make a career out of their passion. Adam McNeil takes the stage this weekend at PodSummit in Calgary, Alberta to share his story from being a profitable Canadian podcaster to growing dozens of brands in podcast advertising at ADOPTER Media, A Podcast Advertising Agency Media, and the lessons learned along the way. During his session, "Crossing the Chasm" Adam shares what brands actually want, how to best collaborate with brands, and the secret tools media buyers use to judge your show and how you can build a podcast advertisers can't resist.

September's here, and that means ad rates are revving up faster than a coffee-fueled parent on the first day of school. With consumer activity kicking into high gear for back-to-school, Halloween, Thanksgiving, Black Friday, and Christmas, it’s a non-stop parade of peak periods that can send your ad budget into a tailspin. Feeling like you might’ve missed the boat? Don’t worry! Your agency’s 'rolodex' of trusted relationships is like having a lifeboat on standby. They’ll help you navigate those inevitable rate hikes and still land your message right where it needs to be. Want to stay ahead of the game? Get the latest stats, killer insights, and our fave campaigns delivered straight to your inbox by subscribing to our newsletter! Link in the comments below.

We know that crafting the perfect ad takes time and effort—collaborating with creators to ensure it reflects your brand just right is no small feat. As we move through Q4, a common question comes up: Should we shift our focus to holiday-specific campaigns, or stick with the evergreen content we know works? The answer: Do both! Blend holiday flair with evergreen strategies to create campaigns that resonate in the moment and continue to deliver results long after. Here’s how to make the most of this approach: 🔹 Seasonal Spin on Timeless Messages: Add a holiday twist to your ad scripts or podcast sponsorships to capture the emotional resonance of the season, while keeping the core evergreen message. Whether it’s Halloween, Thanksgiving, or the New Year, align your brand with themes that are both timely and enduring. 🔹 Repurpose and Refresh: Got a winning ad script? Don’t reinvent the wheel—just give it a seasonal update! A touch of holiday spirit or timely relevance can keep your ads fresh and engaging without starting from scratch. 🔹 Strategic Planning: Plan your ad calendar with a mix of evergreen themes and seasonal spikes. This keeps your brand top-of-mind year-round while tapping into the buzz of key moments. Check out our latest article (with examples) on crafting evergreen content with a holiday approach here ▶ https://lnkd.in/e5HN9UMB Make your ads work smarter, not harder—no matter the season! 

Podcasts are now consumed by the majority of Americans every month, providing expansive opportunities for brands to connect with engaged audiences. However, identifying the best demographics for your brand isn’t always straightforward. For instance, if you offer a product that boosts energy for long weekend runs, it might seem obvious to advertise on running podcasts. 🏃♂️ But sticking to just one genre could limit your reach—and your ROI. Understanding podcast audience trends and behaviors is something an established agency excels at, ensuring your campaign reaches all the right places. But if you are curious about the latest audience trends in podcasting the 2024 edition of The Podcast Landscape from Sounds Profitable, in partnership with Signal Hill Insights, is loaded with valuable insights. Based on a survey of over 5,000 Americans 18+ (the largest publicly-available study of podcast consumption in the US), key findings highlight continued growth in new podcast hits, significant growth opportunities within audiences aged 55+ and women and much more! You can listen to Tom Webster's take on this study and download the complete report here ▶ https://lnkd.in/eetpYmpw

Accessing and understanding the right data is crucial for maximizing ROI and refining your strategy in podcast advertising and YouTube campaigns. While impressions and reach are useful for gauging visibility, it’s those deeper metrics—like engagement rates, completion rates, and CTRs—that truly reveal how well your message is connecting with your audience. Conversion rates show the real impact by measuring how effectively your ads are driving action and turning viewers into customers. Knowing your audience demographics allows you to fine-tune your targeting and messaging, while keeping an eye on CPA and ROAS ensures your budget is working as efficiently as possible. Ad recall and brand lift studies offer valuable insights into how your ads are shaping brand perception. And let's not forget about frequency—it’s all about finding that sweet spot where your audience sees your ads enough to make an impact, but not so much that they get fatigued. If you’re looking for more guidance, check out our blog, “Direct Response Marketing Strategies: Overview and Costs” for more insights. https://lnkd.in/eQuKs_ND What stats are you focusing on to optimize your campaigns? Share your thoughts in the comments below!

In 2022, YouTube and Shopify kicked off a partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors to thousands of brands. This ambitious push is clearly designed to compete with TikTok Shop, but will it truly deliver the benefits it promises? Check out what our VP of Partenerhip, Elsie Bernaiche had to say about this in the ADOPTER Media, A Podcast Advertising Agency weekly blog post! Link in the comments below! ⬇

In 2022, YouTube and Shopify kicked off a partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors to thousands of brands. This ambitious push is clearly designed to compete with TikTok Shop, but will it truly deliver the benefits it promises? Check out what our VP of Partenerhip, Elsie Bernaiche had to say about this in the ADOPTER Media, A Podcast Advertising Agency weekly blog post! Link in the comments below! ⬇

In 2022, YouTube and Shopify kicked off a partnership aimed at empowering content creators by allowing them to search and tag select brands in their videos. While the concept was intriguing, it was limited, offering access to only a few hundred brands. Now, in 2024, the partnership is expanding, opening the doors to thousands of brands. This ambitious push is clearly designed to compete with TikTok Shop, but will it truly deliver the benefits it promises? Check out what our VP of Partenerhip, Elsie Bernaiche had to say about this in the ADOPTER Media, A Podcast Advertising Agency weekly blog post! Link in the comments below! ⬇