Anusha Proddaturi’s Post

Here's something you might not hear often: 𝗧𝗵𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗮𝘁 𝗮 𝗰𝗿𝗼𝘀𝘀𝗿𝗼𝗮𝗱𝘀, facing unprecedented challenges and opportunities. 🚫 Why I stand by this: 🤔 𝗖𝗼𝗻𝘁𝗿𝗼𝘃𝗲𝗿𝘀𝗶𝗮𝗹 𝗣𝗼𝗶𝗻𝘁: The rapid transformation driven by geopolitical tensions and supply chain disruptions is reshaping industry norms, pushing brands to rethink their strategies.   📈 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲: The "State of Fashion" report from Business of Fashion and McKinsey highlights that sustainability has become a necessity, with consumers now prioritizing eco-friendly practices over traditional luxury.   🔄 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: As brands innovate to stay relevant, the focus is shifting from mere transactions to fostering community and creating meaningful experiences for consumers.  What's your stance on fashion's evolving landscape?  #FashionIndustry #Sustainability #Innovation #ConsumerExperience #SupplyChain #CommunityBuilding

➖ BUY LESS, BUY SMARTER The fashion industry is facing a crisis of overproduction and overconsumption. With 100 billion items made annually and only 1% being recycled, we have more than enough clothes for six generations. The solution is simple: buy less, buy smarter. Looking to showcase your innovation to a global audience? Follow Innovation Voice, and don't hesitate to contact us! --- #innovation #strategy #problemsolving #sustainability #fashionindustry #greenfuture #innovationvoice

More customers are opting for pre-owned products over brand-new ones. Why? It’s cheaper, more accessible and better for the planet. This shift presents a unique challenge for brands: how can they maintain control of their brand narrative and keep customers returning to stores? This year’s #GROUNDBREAKERSEvent, featured two sustainable perspectives on fashion: thrifting vs luxury – exploring that exact question. I thought it was a really interesting conversation. If you're curious, you can watch it here on Prologis' YouTube page: https://lnkd.in/eYEQkiPb #fastfashion ➡️ #sustainablefashion

Buy less, buy smarter

More customers are opting for pre-owned products over brand-new ones. Why? It’s cheaper, more accessible and better for the planet. This shift presents a unique challenge for brands: how can they maintain control of their brand narrative and keep customers returning to stores? This year’s #GROUNDBREAKERSEvent, featured two sustainable perspectives on fashion: thrifting vs luxury – exploring that exact question. I thought it was a really interesting conversation. If you're curious, you can watch it here on Prologis' YouTube page: https://lnkd.in/gu4tsFhF #fastfashion ➡️ #sustainablefashion

🌟happy to Announce the next step in the evolution of the fashion industry Exciting News in the Fashion Industry 🌟 Join us in celebrating the next phase of fashion evolution with #iFashion #VirtualTryout! Experience the entire fashion universe at your fingertips, eliminating fitting room frustrations and online shopping uncertainties. This innovation is more than just a step forward; it's a revolution. We are breaking free from fashion's physical boundaries, creating accessibility, sustainability, and a world of endless excitement. To the dreamers, trendsetters, and fashion-forward thinkers: get ready to expand your world and unleash your creativity like never before. Embrace the future of fashion, where your style has no limits. Welcome to a realm of boundless possibilities. 🚀👗 #FashionForward #Innovation #FutureOfFashion

Excited to share the latest State of Fashion 2025 report by McKinsey & Company and The Business of Fashion is live! Improving the shopping experience, shaping new paths for product discovery, courting often-overlooked consumer cohorts, and continued prioritization of sustainability agenda. These are only some of the themes we’ve identified in our ninth annual research in collaboration with The Business of Fashion. Leaders who move quickly to identify the bright spots will be primed for success, but only if they’re able to evolve. The old playbook is now obsolete; the industry will need a new formula for differentiation and growth. Read the report to learn more: https://lnkd.in/dBvEgEtT Kudos to the entire team at BoF and my McKinsey co-authors Gemma D'Auria, Anita B., David B., Colleen Baum, Catarina Cawén, Joëlle Grunberg, Patricia González Méndez, Felix Roelkens, Rachel Sandri, Chloe Tait, Daniel Zipser. #StateofFashion #SustainabilityinFashion #Fashion #McKinseyInsights

The State of Fashion 2025 Report is here! Improving the shopping experience, shaping new paths for product discovery, courting often-overlooked consumer cohorts, or continued prioritization of the sustainability agenda. These are only some of the themes we’ve identified in our annual research in collaboration with The Business of Fashion . Leaders who move quickly to identify the bright spots will be primed for success, but only if they’re able to evolve. The old playbook is now obsolete; the industry will need a new formula for differentiation and growth. Read the report to learn more about 10 themes shaping the industry: https://lnkd.in/e5d3UuX3 #StateofFashion #FashionTrends #Fashion #McKinseyInsights

More customers are opting for pre-owned products over brand-new ones. Why? It’s cheaper, more accessible and better for the planet. This shift presents a unique challenge for brands: how can they maintain control of their brand narrative and keep customers returning to stores? This year’s #GROUNDBREAKERSEvent, featured two sustainable perspectives on fashion: thrifting vs luxury – exploring that exact question. I thought it was a really interesting conversation. If you're curious, you can watch it here on Prologis' YouTube page: https://lnkd.in/eu_GQTjP #fastfashion ➡️ #sustainablefashion

BUY LESS, BUY SMARTER.