The days of sales reps as the main HCP touchpoint are fading. In her latest article, "Pharma Aims to Engage HCPs with Omnichannel Marketing Paths," Elisabeth Svensson explores how pharma is embracing personalized, data-driven strategies to reach HCPs seamlessly—when, where, and how they prefer. Learn how predictive analytics, digital tools, and media channels are transforming HCP engagement, despite challenges like privacy and compliance. How is your team adapting to this shift? Share your thoughts! #PharmaMarketing #Omnichannel #HCPEngagement
