Did You Know? When a customer walks into your store, they engage all five senses to create the best experience. As a designer, you can directly influence two of these senses if you design and build your space thoughtfully. First is Sight: The choice of colors and lighting throughout the space is crucial. Warm, inviting colors paired with well-thought-out lighting can make customers feel comfortable and at ease, enhancing their shopping experience. Second is Touch: The materials used for fittings and premium modular furniture play a significant role. It's not just about the products on display but also about the display itself. A display shelf that feels inviting and well-crafted can draw customers in. If it doesn't, you risk losing them before they even start browsing. So, the next time you're designing a retail space, remember: good design isn't just about what looks good but also about what feels right.
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As strategic retail designers, we know that the success of a new store concept relies on so much more than just a creative interior design solution. Consumer expectations were reset by the pandemic. After being isolated from our usual routines and relationships, we have become more reflective and more selective. What’s more, the subsequent financial turmoil has only made us increasingly discriminating about the choices we make, about the brands we buy, and the way we spend our time. Learn more about our brand-focussed approach to connecting stores with customers. https://lnkd.in/eF-39UwE #retaildesign #brandstrategy #innovaredesign
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