AREA 23 | An IPG Health Company’s Post

As we approach 2025, the definition of a Key Opinion Leader (KOL) has expanded far beyond the clinical realm, now including patient advocates, digital influencers, and payer thought leaders. This dynamic shift calls for a more strategic, data-driven approach to engagement. At TikaMobile, we understand that meaningful engagement with KOLs isn’t just about frequency; it’s about impact. Your engagement with KOLs can define your success in this new landscape. Our latest blog delves deep into how AI and immersive technologies are transforming KOL engagement, offering strategies that maximize value, precision, and patient impact. Learn how Medical Affairs teams can leverage AI-powered insights, augmented reality, and digital collaboration to create deeper, more strategic partnerships with the diverse influencers shaping healthcare today. If you’re looking to stay ahead in KOL engagement, it’s time to rethink your strategy and embrace the tech-driven future. 💡 #MedicalAffairs #KOLEngagement #AIinHealthcare #PharmaInnovation #DigitalHealth #TikaMobile #MSL #HealthcareStrategy #TikaDiscover #AIForMedicalAffairs

Strategic KOL engagement planning is key to medical affairs success. It requires engaging diverse ecosystem of influencers, including patient advocates, payers, and digital thought leaders. Need a more sophisticated and multifaceted approach to Medical Affairs Engagement Planning?

#MSD, a biopharmaceutical company, has launched an #HPV awareness campaign featuring two captivating mini-movies. The first, “Zombie School” (姜屍校園), targets young family men, while the second, “Too 驚 to handle”, is intended for sexually active men. Narrow Door is the creative agency behind the campaign. The impressive cinematic effects of these mini-movies capture the audience's attention while delivering educational messages. Presented in an entertaining manner, the overarching theme of the campaign is "Guide to Men's Survival" (男人生存法則), which includes two key messages conveyed in the two respective mini-movies: 1/ Take care of yourself in order to take care of your family (要顧家，先要顧好自己！) 2/ Be smart, be afraid (知驚，先係知埞) By featuring Keung To (姜濤) and Stephen Fung (馮德倫) in the mini-movies, the campaign aims to create talking points across different demographics. The collaboration of these two stars has earned substantial coverage for the campaign on both online and offline media. Besides, the 3-minute Zombie Video was premiered on ViuTV, attracting KOLs and celebrities counting down together for the campaign launch. Watch the mini-movies and the TVC here:  - “Zombie School” (姜屍校園) mini-movie: https://lnkd.in/gp9Tu6YZ - “Too 驚 to handle” mini-movie: https://lnkd.in/ger8bpHR - “男人生存法則” TVC: https://lnkd.in/gqGcFpU8 To maximize the impact of the campaign, the key messages are also delivered in different formats across various social media platforms and OOH media. For example, an educational video was created in the IG Reels/YouTube Shorts format, mimicking a live chat between Keung To and one of the zombie teachers that appeared in the mini-movie. Watch it here: https://lnkd.in/gfXcWJgH Creative agency: Narrow Door, one of The Bees (Founder: Terry Tsang) #MSD Narrow Door #TheBees_Creative #TheBees_SocialMediaMarketing

Oncologist Influencer: Building Authority in Oncology https://lnkd.in/gfgnnN3F In the rapidly evolving field of oncology, building authority and influence has become increasingly important. Oncologists who establish themselves as thought leaders can significantly impact patient care, research, and policy decisions. Top oncology influencers are reshaping the landscape of cancer treatment and education through their expertise and online presence. Social media platforms have provided a powerful avenue for oncologists to share knowledge, discuss new research, and connect with patients and colleagues. By leveraging these tools, oncologists can amplify their voices and contribute to the broader conversation about cancer care. Key Takeaways of Oncologist - Oncology influencers play a crucial role in shaping cancer treatment and education - Social media platforms offer powerful tools for oncologists to share knowledge and connect - Building authority in oncology requires consistent effort and credible content creation Ready to Become a Medical Influencer and Authority in Your Healthcare Specialty? Get Started Today! Our tailored approach allows you to focus on providing exceptional patient care while we do the strategic work of growing your personal brand and authority, as if we were "you". Contact Doctor Marketing, MD™ today to schedule your one-on-one call to find out how. https://lnkd.in/gvZnAttT #Oncologist #Oncology #ThoughtLeadership #Healthcare #Medical #Influencer #Influencers #InfluencerMarketing #Marketing #SocialMedia #ContentCreation

Behind every effective Patient Association Group in Chile's oncology sector lies a network of influencers. Andrew Pitts from Polinode highlights an analysis from Ruben Angel uses Organizational Network Analysis (ONA) to enhance collaboration among Patient Association Groups (PAGs) in Chile's oncology sector. Through a survey managed by Fundación Vi-Da, they studied relationships between PAGs, public institutions, and private companies like Pfizer, Novartis, and AstraZeneca. Key findings highlight influential figures like former senator Carolina Goic in the public sector and unexpected support from beauty salons and shipping ports. Check out more in the last edition of the Social Capital Compendium https://lnkd.in/g_k5TZRf #socialcapital #peopleanalytics #futureofwork #hybridwork #organizationalnetworkanalysis #socialcapitalcompenduim

🖋️ Great article here by Beth Snyder Bulik writing for Endpoints News showcasing exclusive research by CREATION.co into the social media influence among leading pharma chief executives. 📊 The top five social media influence rankings were as follows: 1. Albert Bourla, CEO, Pfizer - 10/10 2. Vas Narasimhan, CEO, Novartis - 9.2/10 3. Paul Hudson, CEO, Sanofi - 5.4/10 4. Joaquin Duato, CEO, Johnson & Johnson - 4.9/10 5. Chris Boerner, CEO, Bristol Myers Squibb - 4.3/10 💬 Commenting, Daniel Ghinn whose team led the research, said: “Social media offers a bridge for learning and the exchange of ideas between top-flight pharma CEOs, the wider industry, and patients themselves,” adding, “Influence is not simply dictated by follower count alone. Instead, a variety of factors, including how often posts are made and the breadth of platforms used are pivotal. Sustained interactions are also key.” 👇🏼 Click the link below for the full article: https://lnkd.in/ecfbjs3A #socialmedia

Light-Responsive and Dual-Targeting Liposomes: From Mechanisms to Targeting Strategies

Eli Lilly is flipping the script on traditional pharma marketing with its direct-to-consumer strategy, and there’s one standout insight: data is the real MVP. By harnessing rich consumer data, Eli Lilly isn’t just targeting broad audiences; they're creating deeply personalized experiences that resonate on a human level. This approach helps them connect beyond the typical doctor’s office setting, reaching people directly where they are. It’s not just a marketing shift - it’s a new way of thinking about audience relationships in pharma. #DTC #pharmamarketing #programmatic #wearemiq

🗣 Discussions about how generations impact brand perception have always existed but they've become more prominent than ever. The divide between Gen Z, Millennials and Gen X is clear and brands must understand their target audience to achieve their goals. This is true across all industries including pharmaceuticals. Today we brought insights on two giants: La Roche-Posay and Novartis, illustrating the generational impact on content type, mention volume, audience behavior and more. 📈 In 2024 La Roche-Posay has been the most talked-about brand with over 500k mentions. This is due to several factors and one of them is the partnership with Thai actor Fourth. His fanbase which is primarily formed by Millennials and Gen Z is highly engaged on social media. 💊📊 Novartis ranks second in key metrics and appeals more to older audiences with Gen X representing 43% on the generation chart compared to La Roche's 25%. The most resonant post about Novartis was a news piece on cancer medications highlighting financial and industry trends. This indicates that a mature audience shows interest in different topics. Understanding these generational differences is super important for brands to create their strategies effectively ensuring they resonate with their intended audiences and maximize engagement! #pharmaindustry #pharma #pharmaceuticals #larocheposay #novartis #marketingintelligence #digitalmarketing #dataanalisys #data

Precise HCP segmentation and targeting, effective onboarding and product adoption, continued omnichannel engagement 👥 through the product journey are essential to address market adoption challenges by HCPs 🛒. That’s what Jeff Rothstein, Nancy Phelan and Kevin Patterson found in their study on biopharma product launches. Download the report to learn from their experiences here - https://lnkd.in/dVYDw5kn #FutureReadyHealthcare