The Bees - Marketing Services Group

Client: #HONOR Agency: CAOCAO #XtremeChallenge #防爆宗師 #功夫對決 CAOCAO has whipped up a new campaign for HONOR, featuring a dynamic 1'30" action video that highlights the features of the newly launched HONOR X9c. * Why Action? An action video was produced to perfectly illustrate the product’s key features, seamlessly integrating kung fu elements to emphasize its sturdiness. The cinematic effects of the video not only capture attention but also vividly showcase how the phone is designed to excel in extreme conditions, highlighting its durability, drop resistance, and heat and water resistance. * The Creative Concept: To illustrate the toughness of the X9c, we conducted an #XtremeChallenge that included three torture tests: - Testing its durability with nunchaku 雙節棍 - Kicking it from a height to prove its drop resistance - Submerging it in hot water to assess its water and heat resistance A tagline #防爆宗師 #功夫對決 was crafted to convey the X9c's resilience and ability to endure extreme challenges, comparing it to a kung fu master who can withstand any adversity. * The Campaign: The kung fu elements of the action video come to life at the launch event and activation activities, demonstrating the phone's performance under harsh conditions right in front of the audience. Photos from the launch event and activation are shared in the comment section of this post. * The Scope of Work: Strategic planning, video production, social campaign development, event and activation idea development Creative agency : CAOCAO, one of The Bees Founder: Wilson Ang #HonorHongKong #CAOCAO #TheBees_VideoMarketing #TheBees_Creative #Marketing #Advertising

Client: #Keeta Agency: Durian HK #針言 #送得快多嘢嗌 Durian HK has collabed with Keeta to launch a campaign that captures the vibe of food delivery, loaded with a fresh creative platform and strategy! * A New Creative Platform: Since speed and variety are what everyone craves in food delivery, we've launched a fresh creative platform—#送得快多嘢嗌 (Fast to You, More to Choose)—for Keeta, aiming to resonate with the vibrant tastes and experiences of our community. * Our Creative Strategy - Be Authentic and Relevant to Hongkongers:  1/ To showcase everyday moments familiar to the local audience, such as dining alone, family meals, friends gathering for a party, and teams working late, five versions of key visuals have been created to highlight each specific occasion and the diverse flavours brought by Keeta. 2/ We infused popular Hong Kong slang into the messaging, making the brand relatable and close to the hearts of the audience for all those occasions: 我何止 #食好西 ，仲食好韓好日好中好泰...... 一個人的浪漫：刺身壽司飯。 邊個話我哋「#無飯家庭」？嗌咪有囉。 人大咗，發現 #老Best 唔使多：嘢食先要！ OT捱夜啫，唔使捱餓嘅。 3/ In a fresh take on traditional advertising, we decided to feature talents without showing their faces. This choice highlights that these experiences are shared by everyone, enabling our audience to imagine themselves enjoying a variety of cuisines with Keeta. * The Scope of Work: A new creative platform, KVs for OOH and online banners, and a 30-second online video Creative Agency: Durian HK, one of The Bees Founder and Partner: chungtsz shun, #KensonChan Known for its copy-driven approach, #Durian #針言 believes that effective advertising campaigns start with sharp and impactful wording #尖準若刺. See more of their work on the Facebook page https://lnkd.in/gjXtbZ3u   #Keeta #Durian #針言 #TheBees_Creative #Marketing #Advertising

Client: ShopBack Agency: Durian HK #針言 #未夠抵即係蝕底 Durian #針言 is excited to have teamed up with ShopBack for the launch of the campaign #未夠抵即係蝕底 (If it’s not a steal, it’s not a ShopBack deal), leveraging the 11.11 sales vibe. The catchy proposition connects with online shoppers and is complemented by an interactive activation at Causeway Bay. Let’s see how our insights shaped the campaign. * Key Insights: The target audience is a budget-savvy group of online shoppers who are well-versed in saving money and earning rewards. For them, these habits are part of daily life, making typical savings messages less effective. With countless ads promoting savings, we needed to break through the noise and truly resonate. * Turning Insights into a Proposition:  We moved away from traditional messaging about savings and jetso. Drawing inspiration from the saying #執輸行頭慘過敗家, we framed the conversation around the cost of inaction — losing out. This aligns with our audience's budget-conscious mindset. The proposition #未夠抵即係蝕底 captures the idea that if you’re not shopping with ShopBack, you’re missing out on great deals. Its ironic and provocative tone grabs attention, sparks reflection, and creates urgency, encouraging hesitant users to try it out. We're redefining how potential users perceive the cost of losing out on savings! * The Campaign: 1/ Activation The outdoor billboards near Sogo Causeway Bay feature 58 QR codes, inviting passersby to scan the codes to unlock cash rewards of up to HK$300. The headline #越底越抵 唔嘟蝕底 (the lower the code, the higher the cash reward) adds fun to the activation while echoing the campaign proposition #未夠抵即係蝕底. 2/ OOH In addition to the billboards at Causeway Bay #銅鑼灣, OOH advertisements are placed in high-traffic locations, including: - Posters on wall and trackside at MTR stations - Travelator at HK Station #香港站 - Domination at Admiralty Station #金鐘站 - Bus shelters We extend our heartfelt gratitude to our clients, Arthur Wan and Otilia Chan, for their trust and support throughout this project. Creative Agency: Durian HK, one of The Bees Founder & Partner: chungtsz shun, #KensonChan #Durian #針言 is known for its copy-driven approach to crafting advertising campaigns. See more of their work on the Facebook page https://lnkd.in/gjXtbZ3u   #ShopBackHK #Durian #針言 #TheBees_Activation #TheBees_Creative #Marketing #Advertising

Client: Centaline Property #中原地產 Agency: NoTwo HK #陪你選宅·寓見未來 We are pleased to announce the first collaboration between Centaline Property #中原地產 and NoTwo HK for the branding campaign #陪你選宅·寓見未來, featuring a compelling 60-second TVC. Our goal is to position Centaline Property as an empathetic and forward-thinking brand that connects with a modern audience seeking to align their lifestyle with their property choices. For many generations, property ownership has been viewed as a cornerstone of financial stability and a reflection of societal expectations. This campaign invites you to adopt a fresh perspective on property ownership. It’s not solely about meeting those expectations; it’s about personal fulfillment. Reconsider what you truly want in a property—a space where you can truly live your way, a place that feels like home. Explore what resonates with our audience in the TVC: 為子女用心挑選具優質升學配套及屋苑環境的父母 搵樓最緊要主子住得舒服的貓奴 享受日日被一屋珍藏包圍的收藏家 With over 45 years of experience in property transactions, Centaline Property #中原地產 is dedicated to accompanying clients on their journey to find the ideal home, helping them realise their dreams! Creative Agency: NoTwo HK, one of The Bees Founders: Andy Chan, Chester Tang 中原地產 Centaline Property Agency Limited #TheBees_Branding #TheBees_VideoMarketing #Marketing #Advertising #BrandMarketing

Client: Tim Ho Wan #添好運  Agency: Kids & Dogs Introducing #好運啤 with distinct HK flavours Kids & Dogs is bringing a fresh idea to Tim Ho Wan #添好運, by collaborating for the first time with the local craft beer brand Hong Kong Whistle #吹啤啤 to launch four unique and distinctly Hong Kong-flavoured Lucky Beers #好運啤. Each beer is infused with local Hong Kong flavours and creativity, reflected not only in its ingredients but also in its bottle design. The design inspiration comes from the ubiquitous longevity bowls found in every household, allowing you to savour the rich Hong Kong sentiment while enjoying the beer. Lucky Beer #好運啤 comes in four flavours: Wheat Beer #濃情麥意 Ginger Beer #萬壽有薑 Dried Plum Beer #踏雪話梅 Tim Ho Wan Original Beer #添好運原味啤酒 Creative agency : Kids & Dogs, one of The Bees Founder: Almon Lam Designers: Karman Wong, Marco Ma #添好運 Kids & Dogs #TheBees_Creative #Marketing #Advertising

Client: Studio City Macau Agency: The Bread Digital Transforming #StudioCityMacau into “Studio Creepy” The Bread Digital is honoured to have helped transform Studio City Macau (#新濠影滙) into Studio Creepy (#心寒影滙), with the goal of making it an annual landmark Halloween event in Macau! This is more than just an advertising production - it’s about curating and operating an immersive #Halloween experience. From the original concept and planning to construction and operation, the team at The Bread Digital went all out for this paid admission event. We’ve recruited ghost actors, designed horror movie-themed haunted houses, turned the Ferris wheel into a spine-chilling ride, crafted Macau’s tallest 6-metre pumpkin, and set up fun game booths and trick-or-treat stations for kids. Our aim is to deliver a refreshing and unforgettable Halloween experience for everyone! A big thank you to our client, Studio City Macau, for their trust in making this a reality. More details of the event can be found on the client’s Facebook page: https://lnkd.in/grPrX_9i Creative agency : The Bread Digital, one of The Bees (Founders & partners: Eddie Ngan Kenneth Wan #LawChiHang) #StudioCityMacau The Bread Digital #TheBees_EventMarketing #Marketing #Advertising #EventMarketing

Client: #HSBC Privé for Global Private Banking Agency: Ichi Events Hong Kong Launch event of HSBC’s most prestigious credit card Ichi Events is proud to have organised the glamorous launch event for HSBC Privé, a credit card exclusively designed for HSBC Global Private Banking customers. Every detail of the event was carefully selected to showcase the exclusive and curated world of HSBC Privé. It took place at the stunning Cloud 39, the highest ultra-luxury rooftop ballroom atop The Henderson. The event began with the unveiling of the card by illusionist Jeff Teo, followed by fine Chinese cuisine paired with Moutai by Chef Lee Yuk-Lam. A captivating chat with the always elegant #CarinaLau was a highlight of the occasion, and it ended with an electrifying performance by Korean superstar #RAIN. Let us share some of our thoughts on creating this extravagant event: *Ideation, Planning and Setup:  From presenting the stunning venue, the captivating setup to capture the beauty of Hong Kong skyline, the grand stage for the remarkable moments, to the exceptional gourmet experience, we transformed the event into an immersive environment that resonated with everyone in the room *Management:  We managed every aspect, from logistics to guest reception, ensuring that every detail was in place for a smooth and memorable experience. The positive feedback from the client reflects our dedication to delivering exceptional events. We’re proud to have partnered with HSBC to bring their vision to life, and our heartfelt gratitude for their continued trust. We are also thankful to our incredible teams for their months of hard work from concept to delivery. Event agency: Ichi Events Hong Kong, one of The Bees Founder: Kerry Lee #HSBCPrivé #HSBCGlobalPrivateBanking #TheBees_EventMarketing #Advertising #Marketing

Client: #TamJai #TamJaiSamGor #yuu #KFC Agency: de goose Ltd. #DigitalGame - Advertising is a game de goose Ltd. is a young advertising agency good at creating engaging games for brands' mobile apps, with an objective to entertain and connect with customers. Today’s consumers are no longer mere message recipients; we invite them to actively participate and experience the brand in a fun way. de goose Ltd. has partnered with #yuu, #TamJai, #TamJaiSamGor, and #KFC to develop campaigns featuring digital games that not only increased app traffic but also extended the time customers spent on the apps. Don’t miss the attached video highlighting these interactive digital games! Here’s the philosophy of de goose Ltd. regarding advertising: “Advertising is a game. It must be interactive, delivering emotional satisfaction. It should be unexpected, leading to rewards—both tangible and intangible. Be it digital, social, TV, OOH, or through events and activations… Let’s play.” Explore more of de goose's work on Instagram: https://lnkd.in/dSaqFPGh Creative agency: de goose Ltd., one of The Bees (Founders: Danny Yiu, Wingki Ng, boza Wong) #TamJai #TamJaiSamGor #yuu #KFC #TheBees_DigitalGames #Marketing #Advertising

Congratulations to our agencies, Kids & Dogs and SO DON’T BORE, on achieving outstanding results at the #HKMA/ViuTV & NowTV Marketing Excellence Awards 2024. Client: Tim Ho Wan #添好運 Campaign: Graffitastic New Year #新年添好運 Agency: Kids & Dogs Award earned:  * Excellence in Small Budget Marketing Client: #7Eleven Campaign: 7-SELECT Foodie-Verse #一口打開滋味宇宙 Agencies: Kids & Dogs, SO DON’T BORE, Serif 4 awards earned:  * Excellence Award among the Top Ten Marketing Campaigns * Excellence in Innovation * Excellence in Use of Data and Technology * Excellence in Video Marketing Kudos to the teams for their great work and creativity!

Client: Link REIT #領展 Agency: Kids & Dogs #AI-enabled Pitch Process We are excited to share the work we created for #Link REIT's branding campaign pitch earlier this year, which helped us win the project. Link REIT aims to showcase their service commitments through a series of outdoor advertisements. We came up with the idea, "Not just taking a step forward, but continuing to do more," #不止踏出一步·還會繼續去做 to showcase their long-term dedication to sustainable development and continuous improvement. One of the highlights of this pitch was the use of AI-generated images for all the layouts. Using AI not only saves time on image retouching but also brings our vision closer to reality, making it easier for clients to understand our concepts. However, generating AI images is not easy. We need to constantly refine prompts related to the locations, characters, clothing, expressions, and actions to achieve the desired outcome. Mastering the skill of writing effective prompts requires extensive training to achieve the best results. We then transformed the layouts into artwork through real-life shooting, incorporating brand elements such as actual locations and real products into the visuals. While we may not always achieve the ideal weather or perfect models presented in the AI layouts, it is more important to prioritize brand authenticity to better connect with the audience by featuring real elements rather than simply replicating the AI designs. Creative agency: Kids & Dogs, one of The Bees (Founder: Almon Lam) Production House: east eighteen Photographer: Kimhoo So Editing House: In-Between Editor: Eddy Cheung #Link #TheBees_Creative #TheBees_Branding #Marketing #Advertising