Arima & Co ’s Post

Consistency is key when it comes to releasing content. But is there a need to rush? That's the question. Having a lot of content doesn't mean you should flood your audience. Instead, focus on delivering valuable and meaningful content. Is there a theme or a nugget of wisdom that can be enhanced with additional posts? Influencers often use this strategy to drive engagement and promote their offerings. Whether it's a new release or a call to action, make sure to create a cohesive content journey for your audience. #ContentStrategy #ConsistencyMatters #InfluencerMarketing

Unlock hidden potential in your marketing strategy! Here are 3 digital marketing hacks you probably aren't using, but will wish you had sooner: 1️⃣ Repurpose Content: Maximize the value of your existing content. Turn blog posts into infographics, videos, or social media posts to reach a wider audience. 2️⃣ Leverage User-Generated Content: Encourage customers to share their experiences with your brand. This authentic content boosts engagement and builds trust while saving you time and resources. 3️⃣ Focus on Micro-Influencers: Partnering with micro-influencers can yield high ROI. Their dedicated followers often result in higher engagement rates compared to larger influencers. Save and share with your follow marketers!

Set up your influencers with guidelines, NOT requirements 📖 This is Korina Sanchez at Chomps' advice for authentic, impactful content👇 What does this look like? ✅ Provide must-haves only for critical elements (e.g. link stickers in Instagram Stories for direct response campaigns) ✅ Provide simple do's and don'ts for consistency & quality (e.g. well-lit area, no competing products in frame) ✅ Allow freedom in storytelling & execution 🚫 Avoid micromanaging the creative process Remember: Your brand is partnering with creators because they speak the language of your target audience. Set clear expectations with minimal guardrails, and leave the rest to your creators' talents! Get more tips & tricks for your creative briefs in the Influencer Marketing Field Guide: https://lnkd.in/daqBk8XX

Influencer or Content Creator? In PR, working with influencers and content creators is part of our daily business. Both terms are often used synonymously, but they have often different roles and goals. Content creators can, for example, be an efficient and effective solution for building a community with attractive and authentic content on e.g. TikTok rather than directly influencing the purchase decision. Influencers can help introduce products and encourage followers to buy, and the content focus can be on authentic rather than attractive. Both are valid and exciting as a cooperation approach; the desired goal is crucial when developing the cooperation approach. Key questions that are discussed with our customers and the influencer or content creator in advance of a cooperation: * What should be achieved with the cooperation? Reach, appealing content, community building or conversions? Or a balanced mix of everything? * What are the strengths of the influencer or content creator? * Who is the community and how does it operate? The decision on how budgets are used is becoming increasingly important. And this makes it more important to focus more on the differentiation of disciplines and to bring together the right partners for long-term cooperation. Long-term cooperation is a key to success. #Influencer #ContentCreator #BoutiquePRAgency #PrAgency #PRExpert #PR

Generating fresh and innovative content is essential to keep your audience engaged, but regular posting can strain your creativity. Consider the following approaches: -Consumer-generated content. This refers to consumers publicly endorsing a product—in other words, promoting you through reviews and social media posts. Encourage your audience to create and share content by promoting a hashtag, turning content creation into a game or challenge, or offering a reward (such as a discount or chance to be featured in your content). -Data-driven insights. Utilize analytics tools to gather data on your audience’s preferences and behaviors. This allows you to tailor your content based on which of your posts people engage with the most. -Influencer collaboration. Partnering with influencers in your industry can get more eyes on your brand. Influencers have an audience that trusts them, so their endorsements can be valuable. However you generate your content, make sure it’s been edited and proofread before going live. After all, quality is just as important as quantity. #editing #proofreading

November Content Spotlight! 💙
We’re excited to spotlight some amazing influencers who have captivated audiences with their outstanding content and impressive engagement! Check out their posts and see why they are at the top: ✨costcotv – Black Rifle Coffee Company Campaign * Play Rate: 27.13% * Impressions: 21,163 * Reach: 15,768 ✨nikkiii0602 – General Mills Campaign * Engagement Rate: 10.20% * Play Rate: 50.32% ✨costcotv – Black Rifle Coffee Company Campaign * Play Rate: 13.18% * Impressions: 10,279 * Reach: 8,331 ✨Karen – General Mills Campaign * Play Rate: 27.9% * Impressions: 13,950 * Reach: 204,928 Our proprietary influencer vetting tool uses AI to enable our team to discover amazing influencers like these - content creators who consistently deliver engaging, impactful content. Connect with us to learn more about our creator partnerships!

Ready to create a buzz around your business? Digital marketing can be the key to getting noticed and building excitement around your brand! Here are a few tips to make it happen: • Leverage Social Media: Engage with your audience through interactive content like polls, stories, and live sessions. • Content that Connects: Share valuable, shareable content—think blog posts, videos, and infographics that address customer needs or trends. • Influencer Partnerships: Collaborate with influencers who align with your brand to expand your reach and credibility. • Targeted Ads: Reach your ideal audience quickly with targeted ads that highlight your unique offerings. • Encourage User-Generated Content: Encourage your followers to share their experiences, photos, or reviews for authentic promotion. With the right strategy, digital marketing can turn your business into the talk of the town! #DigitalMarketingTips #CreateABuzz #BrandAwareness #OnlineVisibility #SocialMediaMarketing #ContentCreation #MarketingBuzz

Ready to create a buzz around your business? Digital marketing can be the key to getting noticed and building excitement around your brand! Here are a few tips to make it happen: • Leverage Social Media: Engage with your audience through interactive content like polls, stories, and live sessions. • Content that Connects: Share valuable, shareable content—think blog posts, videos, and infographics that address customer needs or trends. • Influencer Partnerships: Collaborate with influencers who align with your brand to expand your reach and credibility. • Targeted Ads: Reach your ideal audience quickly with targeted ads that highlight your unique offerings. • Encourage User-Generated Content: Encourage your followers to share their experiences, photos, or reviews for authentic promotion. With the right strategy, digital marketing can turn your business into the talk of the town! #DigitalMarketingTips #CreateABuzz #BrandAwareness #OnlineVisibility #SocialMediaMarketing #ContentCreation #MarketingBuzz

WHY CONTENT INFLUENCING IS GRADUALLY DYING.... While content influencing is still prevalent, its effectiveness may be diminishing due to oversaturation and skepticism among audiences. With the rise of sponsored content and influencer marketing, authenticity is often questioned, leading to a loss of trust. Moreover, algorithm changes on social media platforms make it harder for influencers to reach their target audiences organically. As a result, newer forms of marketing and content creation may be gaining traction, potentially impacting the relevance of traditional content influencing. #contentcreation #influencing #marketing

Are you looking to elevate your brand's visibility? 🌟 Social media is your secret weapon! Here's a quick guide on how to harness its power to boost your brand awareness: Consistent Posting: Regular updates keep your audience engaged and informed. Engaging Content: Share stories, behind-the-scenes, and user-generated content to create a connection. Influencer Collaborations: Partner with influencers to reach a wider audience. Interactive Campaigns: Utilise polls, quizzes, and live sessions to engage your followers. Monitoring & Analytics: Track your performance and adjust strategies for better results. Ready to take your brand to the next level? Start implementing these strategies today and watch your brand awareness soar! 🚀 #BrandAwareness #SocialMediaTips