Aru Adil Sayed’s Post

A recent Forbes report lists AI adaptation as a trend to watch in 2024 for PR. We agree AI has its place in the industry, in terms of streamlining processes, but it’s not a cure-all or magic bullet. For example, AI cannot: • Replicate the human element essential to storytelling • Fact-check sources, or serve as an official source • Form an opinion of an individual or brand You still need people to create meaningful connections and share your unique story. https://bit.ly/495MK3D #PR #AI #techPR #PRtrends

PR Forecast: AI Integration, Industry Consolidation, and Purpose-Driven Communication. As mid-year approaches, Forbes' insights from February remain solid. https://lnkd.in/gV68Bfvm

The integration of AI technology into contemporary PR and marketing programs has ushered in a new era of enhanced productivity and operational efficiency. However, as may headlines have warned, AI is not a neutral and always-right comms partner. In this blog post by our CEO, get more insight into the great and not-so-great aspects of this technology and how to create a human-AI partnership. #AI #GeneraitveAI #PR

AI and human curation will be deeply integrated into media monitoring in the next few years, streamlining routine tasks and allowing PR professionals to focus on strategy, creativity and relationship-building. While the possibilities for leveraging AI are exciting, many issues need to be guarded against when using it—including avoiding disinformation, data privacy oversteps and honouring copyrights! www.digimentresearch.com #mediamonitoring #pr #prpros #publicrelations #monitoring #corpcomms #comms #corporatecommunications #brand #analytics #mediaresearch #prmeasurement #mediaintelligence #mediaanalysis #mediaanalytics #monitoringsolutions #marketing #HumanAugmentedAI #HumanAugmented #ai #reputation #reputationmanagement

The proflifieration of AI in all aspects of our lives continues. There's not a single industry that isn't using AI in some form or fashion as companies continue to invest and build AI platforms. Additionally, federal regulators and lawmaker continue to explore tangible weights to protect consumer privacy and determine what guardrails need to be enforced before AI becomes too powerful. This is no different for the PR industry. AI is going to push all of us including full-time pr/corp comms leaders, agencies and fractional workers to determine how we can leverage AI to better serve our clients and companies. Ultimately, we need to avoid the fear of AI eliminating positions and companies cutting ageny retainers. Let's all use this as an opportunity to push ourselves to discover new ways (beyond press releases, messaging, seo, web traffic increases, etc.) to use AI for the betterment of our industry, clients, companies and our professional development. How are you using AI? What does this mean for the future of our industry from your perspective? #ai #pr #publicrelations #prindustry #agencies #communications #corporatecommunications #technology #apps #thefutureofpr https://lnkd.in/gjkqkbFc

As I dive into the steep learning curve of AI’s potential and challenges in strategic communications, I recently came across this interesting article: https://lnkd.in/dQ6Dx8Vh AI gives us the power to analyze massive amounts of data, grasp audience preferences, and personalize our messaging like never before. It’s a game-changer in helping us streamline routine tasks, freeing up time for what truly matters—creative, strategic work. But there’s another side to consider: AI can just as easily introduce biases, blur the authenticity of content, and even lead us into ethical dilemmas, from deepfakes to disinformation. For those of us in PR and communications, this is a moment to embrace AI’s capabilities, but responsibly. It’s about finding that crucial balance between innovation and integrity. AI is revolutionizing our field, but it’s on us to ensure that transformation builds trust and credibility rather than eroding them. Articles like this are a great reminder that, even as the tools evolve, our core values should be our guiding compass.

In 2023, AI hit a milestone with over 100 million active users, prompting PR professionals to re-evaluate their strategies. According to a PR Week survey, nearly 50% have already integrated AI into their workflows. However, uncertainties linger, with 43% feeling unsure about its application. Our latest blog dives deep into how AI can be a powerful ally for PR agencies and why successful companies in 2024 will be those adept at leveraging its benefits. Learn more on how Ai: Personalises campaigns ✅ Introduces creative strategies ✅ Streamlines admin tasks ✅ Don't miss out on the cautions and best practices mentioned at the end of the article for a holistic understanding of AI's role in the industry so you're well-equipped to use it with ease! ⚠️ Read the full article here: https://lnkd.in/gd8kMSFc #Ai #Technology #Publicrelations #Campaign #Strategy

In this week's Gen Zeitgeist, Sparkpr senior account executive Elizabeth Byington recaps PRWeek, Campaign US and MM+M's AI Deciphered conference, sharing top insights from communicators on how to optimize AI and new forms of technology in the "golden era" of marketing and communications. "Agencies are becoming the model for brands who actively seek to integrate this technology into their own campaigns. Staying on top of advancements and how to best utilize them to serve clients is imperative in this new age of marketing."

5 Major Trends Reshaping PR in 2025: 1. AI and Automation: The New Backbone of PR Workflows · 2. Data-Driven PR Strategies: From Gut Feeling to Hard Facts 3. The Blurring Lines 4. Purpose-Driven Communications: The Rise of Sustainability and ESG 5. Crisis Management Read more: https://lnkd.in/eG2Shfpq Credit: Wizikey #publicrelations #prtrends #marketing

Muck Rack's recent research shows that about two-thirds of the industry utilizes AI for tasks like list building, content creation, and research. Still, comm pros are yet to experience its higher-level analytical abilities in media monitoring. Innovative monitoring tools leverage AI to cut through the noise and immediately deliver invaluable insights, modernizing media communication workflows. Here are five ways AI is transforming media monitoring in 2024: