Asahi Group Holdings’ Post

We’re proud to share an incredible milestone in responsible digital marketing! 🎉 Our members have embedded the Digital Guiding Principles - five key safeguards - across thousands of brands and multiple markets, helping to ensure that alcohol marketing only reaches those above the legal purchase age (LPA). This responds to the call by the United Nations on the sector in 2018 to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. It also supports the delivery of WHO goals to reduce harmful drinking and reflects our commitment to global health priorities. This year, full compliance has reached 98.2%, a huge improvement from 67% in 2018. This progress highlights the dedication of our members and the strong partnerships we've built with digital platforms to promote responsible consumption and avoid alcohol marketing being seen by those underage. #ResponsibleMarketing #GlobalHealth #Sustainability #Progress See the first comment to find out more about our work to help reduce harmful drinking alongside our members: AB InBev, Asahi Group Holdings, Bacardi, Brown-Forman, Carlsberg Group, Diageo, The HEINEKEN Company, #Kirin, Moët Hennessy, Molson Coors Beverage Company, Pernod Ricard, Suntory Global Spirits, and William Grant & Sons. Associate members: The Coca-Cola Company and #LOTTE Chilsung Beverage.

This just goes to show what is possible when you bring competitors around the table to work together with the sole aim of reducing the harmful use of alcohol. Back in 2018 overall compliance with the Digital Guiding Principle was little more than 67%. Fast forward to today and it is a whopping 98.2% (that’s right, 98.2%). We have worked tirelessly with our members to raise standards through the Digital Guiding Principles. And our members have worked tireless to embed IARD’s 5 key Digital Safeguards across their operations. By doing this, we are having a global impact and directly responding to the asks made of them by Member States at the United Nations and World Health Organization. This is what a whole-of-society approach looks like when it works, everyone playing their role - the private sector, government, everyone - and our members are leading the way.

Setting new standards in responsible digital marketing! 🎉 The leading beer, wine, and spirits producers are driving positive change by embedding IARD's Digital Guiding Principles across thousands of brands on platforms including YouTube, Instagram, and X. This helps ensure that online alcohol marketing only reaches those above the legal purchase age (LPA). The results are in: this year, full compliance has reached 98.2%, a huge improvement from 67% in 2018. This progress underscores our member's dedication to help reduce underage drinking, and emphasizes the power of partnerships in promoting responsible consumption. This responds to the call by the United Nations on the sector in 2018 to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. It also supports the delivery of WHO goals to reduce harmful drinking and reflects our commitment to global health priorities. #ResponsibleMarketing #GlobalHealth #Sustainability #Progress See the first comment to find out more about our work to help reduce harmful drinking alongside our members: AB InBev, Asahi Group Holdings, Bacardi, Brown-Forman, Carlsberg Group, Diageo, The HEINEKEN Company, #Kirin, Moët Hennessy, Molson Coors Beverage Company, Pernod Ricard, Suntory Global Spirits, and William Grant & Sons. Associate members: The Coca-Cola Company and #LOTTE Chilsung Beverage.

Setting the benchmark for responsible digital marketing! 🎉 The world's leading beer, wine, and spirits producers are using cutting-edge technology and collaborating with global digital platforms to help ensure their alcohol marketing only reaches those above the legal purchase age (LPA). This comes together in the Digital Guiding Principles: five key safeguards that IARD members have embedded across their brands and marketing activities. The impact is clear: Accenture's independent assessment found that, in 2024, full compliance has reached 98.2%, a huge improvement from 67% in 2018. This milestone highlights our member's commitments to help reduce underage drinking, and demonstrates the strength of partnerships in promoting responsible consumption. This responds to the call by the United Nations on the sector in 2018 to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. It also supports the delivery of WHO goals to reduce harmful drinking and reflects our commitment to global health priorities. #ResponsibleMarketing #GlobalHealth #Sustainability #Progress See the first comment to find out more about our work to help reduce harmful drinking alongside our members: AB InBev, Asahi Group Holdings, Bacardi, Brown-Forman, Carlsberg Group, Diageo, The HEINEKEN Company, #Kirin, Moët Hennessy, Molson Coors Beverage Company, Pernod Ricard, Suntory Global Spirits, and William Grant & Sons. Associate members: The Coca-Cola Company and #LOTTE Chilsung Beverage.

Global spirits leader Suntory is shaking up the RTD category 🍹 by launching a dedicated North American platform for malt-based ready-to-drink beverages. First on the menu? Maru-Hi FMB, set to debut in California in January 2025. Read more about this pivotal move in the RTD market: https://lnkd.in/gg9zWChv #BeverageIndustry #RTDDrinks #Innovation #AlcoholTrends

🍺📢 Big moves in the RTD space: Suntory Holdings launches a dedicated platform, Suntory RTD Company North America, with its first product, Maru-Hi FMB, debuting in California in January 2025. This marks a bold step into the growing ready-to-drink malt beverage market. 🔗 https://lnkd.in/gz5GwBTf #ReadyToDrink #BeverageInnovation #AlcoholIndustry #MaltBeverage

Q1 Alcoholic Drinks: a story of two tales 1) The strong volume rebound of the beer vertical 2) The challenges of the spirit vertical to hold their ground after the last three years extraordinary growth Pre-covid profitability level remains still far for most AB InBev is narrowing its volume losses in an improving context for NA/ Bud Light More details in our Q1 2024 results publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 - 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗶𝗱𝗲 𝗜𝘀 𝗡𝗼𝘄 𝗚𝗼𝗶𝗻𝗴 𝗢𝘂𝘁 https://lnkd.in/eqtWZjxV 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 Exciting times To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo AB InBev Unilever Procter & Gamble Mondelēz International Kraft Heinz L'Oréal Danone The HEINEKEN Company Bel Reckitt Kenvue Sanofi Haleon Pernod Ricard Diageo General Mills Campbell's JDE Peet's Carlsberg Group Ferrero Henkel Mars Lindt & Sprüngli Kellanova Shiseido Bayer | Consumer Health Molson Coors Beverage Company Asahi Beverages Campari Group William Grant & Sons Kirin Beverage Company,Limited

Carlsberg Group Adjusts Marketing Strategy as Consumers Opt for Cheaper Beer   In response to changing #consumerbehavior, Carlsberg is shifting its marketing focus towards more affordable #beerbrands. This strategic pivot comes as drinkers in key markets, including China, France, and the United Kingdom, increasingly choose cheaper options and reduce their overall beer consumption.    The brewer, known for brands like Brasserie Kronenbourg 1664, Türk Tuborg, and Somersby, reported a 1.3% decline in beer sales volumes for the third quarter of 2024. Premium beer sales also saw a slight dip of 0.5% during the same period.    Carlsberg’s CEO, Jacob Aarup-Andersen, highlighted that the average consumer in Western Europe is notably cutting back on spending. In Asia, China stands out with particularly weak consumer demand, despite other Asian markets performing relatively well. This shift in #consumerpreferences has prompted Carlsberg to reallocate its marketing efforts, emphasizing mainstream brands over premium ones in markets under significant economic pressure.    Despite these challenges, Carlsberg remains optimistic about the long-term potential of its premium beer segment, expecting it to constitute a larger portion of its business in the future.    For now, the company is adapting to immediate #marketconditions, aiming to balance its portfolio to better align with current consumer trends. Carlsberg’s third-quarter sales rose by 1% to 20.5 billion Danish crowns (approximately ₹24,000 crore), though this was slightly below analyst expectations. The company still anticipates a 4-6% growth in full-year organic operating profit. This strategic shift underscores the dynamic nature of the #beverageindustry and the importance of agility in marketing strategies to meet evolving consumer demands.   #Retail and #ecommerce are integral parts of Technopak Advisors' consulting business. #retailbusiness #retailideas #retailbusinessgrowth #trends #businesstrends #businessgrowth #technopak #technopakadvisors #technopakinsights

Q1 Alcoholic Drinks: a story of two tales 1) The strong volume rebound of the beer vertical 2) The challenges of the spirit vertical to hold their ground after the last three years extraordinary growth Pre-covid profitability level remains still far for most AB InBev is narrowing its volume losses in an improving context for NA/ Bud Light More details in our Q1 2024 results publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 - 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗶𝗱𝗲 𝗜𝘀 𝗡𝗼𝘄 𝗚𝗼𝗶𝗻𝗴 𝗢𝘂𝘁 https://lnkd.in/eqtWZjxV 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 Exciting times To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates Nestlé The Coca-Cola Company PepsiCo AB InBev Unilever Procter & Gamble Mondelēz International Kraft Heinz L'Oréal Danone The HEINEKEN Company Bel Reckitt Kenvue Sanofi Haleon Pernod Ricard Diageo General Mills Campbell's JDE Peet's Carlsberg Group Ferrero Henkel Mars Lindt & Sprüngli Kellanova Shiseido Bayer | Consumer Health Molson Coors Beverage Company Asahi Beverages Campari Group William Grant & Sons Kirin Beverage Company,Limited

It is 2025 and yet our latest research from Heineken® and University of Oxford Professor Charles Spence shows that choosing a 0.0 drink can still raise eyebrows. People are still facing social pressures around alcohol consumption and feeling judged for their non-alcoholic choices.   We are in a much better shape than before . The 0.0 options before 2017 didn’t deliver on taste, availability was scarce and were simply not cool. But the launch of Heineken® 0.0 revolutionized the non-alcoholic space. A premium, great tasting 0.0 product available worldwide has helped support the growing reputation of NAB's. Social acceptance is growing, to the extent that people are beginning to see these as the cool and confident choice in their balanced modern lifestyles.   Still, this research indicates that we still have a way to go. That is why today Heineken® launches ‘0.0 Reasons Needed’, a global campaign which hopes to shatter stigmas around choosing not to drink alcohol and send a clear message: if someone goes dry, it doesn’t matter why – supporting people’s right to be reason free.   The year-long globally integrated campaign launches today with three global TV commercials which poke fun at some of the stereotypes associated with people who choose a 0.0. I’m sharing one of them below.   Congrats to the Heineken Team, LePub and all who brought this great campaign to life.   #00ReasonsNeeded #heineken #enjoyresponsibly