ASHE Southern NJ’s Post

✅April Meetings are complete! 💡Our students had a great time reviewing our mission and revisiting the year’s themes. 😍Looking forward to next month’s meetings! #ProjectMorry #AprilMeetings #Mission #Nonprofit #YouthEmpowerment #OurYouth #OurCommunity #OurFuture ------ Image description: A bright lime green background with blue, orange, and green raindrops scattered. At top right, bold handwritten dark blue text says April Meetings. Underneath, a photo of students working at a desk. Underneath, a photo of Program Leaders and students engaging in an activity. watching a fellow student take part in an activity. At bottom left, white Project Morry logo.

The Necessity of Uncovering Your Non-Profit's True Public Impact Whether a regional or nationwide non-profit organization or association, tracking the awareness and impact of your efforts is critical. Almost all of that goodwill earned comes through public relations and outreach. This short post outlines why tracking your earned media exposure is critical. https://lnkd.in/gekipcVr cc PRSA National Capital Chapter Public Relations Society of America - Southwest District #PRSASectionANP #newsmonitoring #PRanalysis

Major gift fundraisers are tired... ➡ Tired of unrealistic expectations from boards and nonprofit CEO's ➡ Tired of inadequate tools and outdated systems handcuffing their efforts ➡ Tired of being asked to raise $ quickly without building relationships ➡ Tired of not having a seat at the table as strategies and plans are created ➡ Tired of goals that have no basis in reality or possibility ➡ Tired of leaders who aren't willing to participate in philanthropy ➡ Tired of being told to "just ask" even when the donor isn't ready I had the opportunity to visit with a half dozen top-level major gift officers this month as I helped several of our partners interview candidates for open major gift positions on their teams. Here's what struck me. The questions these gift officers asked were insightful and bright. At the same time, the questions they asked shined a light on many of the fears and concerns that major gift fundraisers have today. All is not ok in the world of major gift fundraising. And leaders need to step up and advance change in their organizations if they want to retain their best fundraisers and keep them engaged in mission.

Don’t overload your donors! Here are my top tips for creating successful nonprofit email newsletters: 😎 Get that subject line right. EVERYTHING depends on it. 😎 Be concise, and include maximum 3 or 4 short sections. Remember, many people read emails on their phones. They’re never going to read long articles, so stay brief and to the point. 😎 Break up the text and use headers and bullet points, so it’s visually more appealing. 😎 Have a call to action (CTA), like “Become a volunteer” or “Visit our website.” 😎 Go light on design. Make it pleasant to look at but not overwhelming. What would you add? Rosh Hashanah is right around the corner! DM me for a personalized package. Get your teeth into Tanach by joining Treasures from Tanach: weekly quizzes, trivia, and Leshon Hakodesh tidbits. Sign up link in my profile. #fundraising #nonprofit #nonprofits #goldfinchcopy

What are some of the most common issues I see in emails sent by nonprofits? Unusual From name Boring subject lines Tiny font Too many calls to action I teamed up with some great email minds and we wrote: “Best in Class Email.” This guide looks at best practices for email including the inbox display, images, and text. If you want to get “Best in Class Email” please click the link in the comments. #emailmarketing #nonprofit #bestinclass #npocampaignlab

It's Volunteers' Week! When did you last thank your supporters? Volunteers' Week celebrates the amazing contributions volunteers make to communities across the UK. How you say thank you can make a big difference. Here are some ideas: - A handwritten card. - A shout-out on social media. - A phone call. - A thank you video. - A supporters event. - A virtual project tour or chat. - Highlight the impact they’re making. Everyone knows that it’s easier to look after your current volunteers than to recruit new ones – don't forget to say thank you! How are you celebrating Volunteers' Week (3-9th June)? #VolunteersWeek #Volunteers #Charities #NotForProfits #SupportComms #CharityComms [Image description: Blue background with two white logos. Centre is the Volunteers' Week logo. Bottom right is the Better Story logo.]

7 of the most captivating video reels I’ve seen this year have one thing in common. Separately, each nonprofit video had a completely different focus. 🎥 To shine donor gratitude 🎥 To further advocacy work 🎥 To highlight volunteer “whys” 🎥 To spotlight staff intros / roles 🎥 To showcase summer programs 🎥 To thank board members for serving 🎥 To encourage donations to a fundraising campaign 7 different compilations with 7 different purposes. But here’s the reason each of them packed their own punch and was so successful. The reels were no more than 2 minutes in length. Content is easier to consume when it’s bite-sized. People have reduced attention spans and don’t watch long content. In today’s world, short form video is in. Keep your reels short, swift, and to the point. Edit longer clips if needed. Trim off the fat. Remove unnecessary ramblings. Utilize just the most impactful lines. Splice clips and put part at the beginning and the rest later to make more fluid transitions. Mix things up, keep it interesting, keep it fresh. Bonus points if you set your reel to rad background music that makes the piece extra moving. #video #videostorytelling #nonprofit

Ready to make your nonprofit's first hire? Check out our latest blog post for essential tips and insights! https://buff.ly/3T9GgvQ #NonprofitSuccess #nonprofitexpert

What if you could take big, beautiful ideas and turn them into attention-grabbing visuals that speak volumes without saying a word?  That's the power of conceptual design. Read on to learn how to showcase your nonprofit's impact, "wow" donors with data, and build trust and connection with the MVP of nonprofit storytelling: https://lnkd.in/gq36pEMs  #Nonprofits #NonProfit #NonProfitIndustry #DigitalMarketing #VisualDesign

Read these comms tips to boost your fundraising before EOFY: ·     Give your messaging a face and a name. According to a report on donor communications from Campaign Monitor, “58% of donors responded that they’d prefer to hear from an individual person within your nonprofit.” ·     Create clear and simple pathways to action. For example, design your donation page as simple and straightforward as possible. That means using clear and succinct language, and removing distractions such as a header and footer, pop-ups, and links to other resources. ·     Share the impact donations make to your cause. Note: Speak to the outcome, not the financial goal. For example, instead of saying “give $50 to help us hit our target of $1 million,” you could say “donations have helped plant 8,000 trees so far.” At Avion, we write for not-for-profit organisations A LOT. It’s one of the reasons we open our laptops every day. We also work with the Fundraising Institute Australia to run copywriting essentials courses to help others engage, inspire and motivate donors. If you want a hand to hit your fundraising goal before EOFY, get in touch. In the meantime, check out our article for more tips. #FundraisingComms #DonorComms #NFPComms #WritingFor #NFPs #NonProfit #NotForProfit #SocialEnterprise