Did you know that in 2023, MOSAIC was introduced as a Diversity, Equity, and Inclusion (DEI) initiative at Ather? At Ather, we have always believed that true innovation requires a team as diverse as the world around us—diverse in thought, culture, language, and personal journeys. Now with over 2500 team members across different locations, MOSAIC embodies our commitment to embracing and celebrating each individual's uniqueness, ensuring everyone can not just be part of the story, but actually be the story. What sets MOSAIC apart is not just its vision but its symbol—a logo inspired by mosaic artwork, designed with irregularly sized pieces similar to the uneven TAAS™ value bricks. This signifies that at Ather, nobody has to conform to a predefined pattern. Each piece, each individual at Ather contributes to our success not by fitting into a mold, but by adding their unique piece to our collective mosaic. The MOSAIC wordmark, set in Neurial Grotesk, mirrors Ather's design ethos of simplicity and clarity. Yet, within its simplicity lies a profound representation of what MOSAIC stands for. The word ‘MOSAIC’ is put in brackets to hint at inclusiveness and to show that all the letters are part of a single unit. The opening and closing brackets themselves are different from each other, hinting at diversity. The ‘a’ in MOSAIC uses a lowercase version, while the other letters are uppercase, standing equally tall and significant as the rest. What are your thoughts on the design?? Share them in the comments section and if you are as passionate about making a difference and value diversity, explore opportunities on our careers page. Add your unique piece to our growing mosaic! #AtherEnergy #Mosaic #DiversityAndInclusion #ThinkAsASpecies #WeAreHiring
Amul Kamdar
1w
Question for everyone, including the employees of the company—would you recommend or buy products from a company that follows a 'use and throw' policy, contributing to e-waste? A sustainable brand should prioritize long-lasting products and offer repair options rather than pushing for replacements. Let’s think about the impact on the environment and our future! #SustainabilityMatters #EWasteAwareness #RightToRepair #EcoFriendlyProducts #ConsumerRights #GreenFuture #ReduceWaste #ResponsibleManufacturing #ThinkBeforeYouBuy #SustainablePractices #EnvironmentalImpact #QualityOverQuantity
Amul Kamdar
1w
🚨 Think Twice Before Buying Ather 🚨 I was once a loyal customer, but my experience with Ather’s monopolistic practices has been disappointing. When my charger stopped working just after the warranty expired, the company refused to repair it and pushed me to buy a new one without giving any explanation. This kind of planned obsolescence and lack of transparency isn’t what you’d expect from a brand that claims to be customer-centric and sustainable. Don’t fall for the marketing—be aware of how they handle customer issues after the sale. Choose a brand that respects your Right to Repair and gives you real value for your money. 💸🚫" #NoToMonopoly #AtherIssues #ConsumerRights #RightToRepair #ThinkBeforeYouBuy
Damn nice, whoever is brand building knows what's up, you have good folks 🤘🏾
Gaurav Chhibber
1mo
fluid design. Ever evolving, always accepting change . Thats wonderful
I'm interested
ANIL KAKADE
1mo
I'm interested
Architect
1moRESPECTED SYED MUJAHID HUSSAINI SIR, As per our morning conversation you told me that this kind of wire & circuit damage by rat or similar animal has not happened in our record to our existing customer . But as per my last conversation in the evening with the service center technician (Mr.Jayraj bhai), he told me that these kinds of incidents already happened (here I have attached audio conversation for your record of proof). So I think there is a lack of integrity among service/management staff. What kind of precaution is the company taking to prevent this kind of incident again and what kind of protection is provided to me in this repairing service?