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Navigating influencer metrics can be tricky – with so much mixed advice out there, it’s hard to know which numbers actually drive success and which are just vanity stats. And that’s precisely why we decided to break it down and simplify it for you in a webinar, which you can still grab on-demand for free. With it, you’ll learn: • What drives success: Discover the key factors behind high-performing campaigns, from brand fit to integration strategies. • Metrics that matter: Learn to spot the difference between the metrics that boost results and the ones that just look good on paper. • Metrics that match your goals: We’ll show you how to apply the right metrics tailored to your brand’s objectives and partnerships. Check it out now: https://casthr.co/l/kl

Influencer marketing isn't a trend. This permanent shift in how to sell products hit my life back when I got into the marketing industry in the late eighties. It's morphed into something new but the more things change the more they stay the same. Here is how my life intersected with the shift to influencer marketing. 1) Worked for the creative agency hired by the CMO of Gatorade who used the power and popularity of Michael Jordan to motivate its distribution channel. 2) Owned a distribution company that leveraged the power of Shaq's celebrity to sell little kids Weebok riding off the tail of the Pump me Up campaign. 3) Did business development for a social data analytics company that mined celebrity influencer data and matched brands using long-tail content online. 4) Joined a LinkedIn coaching program back in 2020 to learn how to become an influencer using personality approaches right on this platform to succeed. 5) Created joint products with others who have audiences of followers using platforms like Clubhouse to get attention, currency, and clients. After a lifetime of being around the influencer marketing game something simple came clear into my vision. The future of influence is not to influence. The world is tired of bots, celebrities, and gurus. It's not the influencer that will win big this year. The winner will be those not afraid to tell the truth about their life in the public forum. Becoming yourself as a creative original is the best job security, influencer marketing, or social media sales program that exists in today's matrix. Built it from the inside, share the mess as you go in public, and the world will beat a path to your doorstep. My hypothesis worked for others but I have no proof of it in my own life yet. What I do know is that it feels right, I feel prosperous, and my people are here. #entrepreneur #influencer #marketing #game #changer

Starting out in influencer marketing and feeling stuck about getting brand deals directly? Don't worry, you're not alone. First off, it’s important to build a strong, appealing online presence. Make sure your profiles shine and clearly show what unique qualities you bring to the table. Start reaching out to brands yourself. Craft personalized messages that highlight how your vision aligns with their brand and the value you can add . Keep expanding your skills too. There are tons of free resources online where you can learn more about marketing strategies and trends. The more you know, the more you can offer. Remember, every influencer started somewhere. The key is to take that first step. Be bold, be persistent, and don't be afraid to put yourself out there. And remember, if you want some advice or to think up some ideas together, just reach out. Let's make those tough spots chances to do something great.

Social media is key to B2B marketing success. By understanding the impact of influencer marketing, integrating new AI-driven strategies, and recognizing that B2B buyers are people too, B2B marketers can enhance brand awareness and engagement, optimize campaigns, and foster meaningful connections with target audiences throughout the customer life cycle. EMARKETER's Kelsey Voss looks at how B2B marketers can adapt their social media strategies for better engagement and marketing performance including: 🔴 why it's important to stay on top of the topic 🔴 the state of B2B social media 🔴 key takeaways

I've worked with over 20+ start-ups, and one thing is always true... 👉 Their influencer strategy is not working hard enough for them. They're either not investing in it enough, or aren't seeing the results they hoped for. Until now, it's been a minefield, but now, Brand Hackers has teamed up with investor Growth Partner to gather a wealth of experience and research on implementing effective influencer strategies. Together, we’ve spoken to experts from: ➔ Agencies across the marketing spectrum ➔ Brand teams (former CMOs and Heads of Marketing) ➔ Tech and data providers ...to gather their thoughts and views on what works, and what they wish they’d done differently. In our 2-part guide, we'll take you through everything you need to know to create your brand's influencer marketing strategy. In Part 1: Understanding Influencer Marketing, we explore where advocacy fits into the bigger marketing picture and the different types of advocacy... And it's available to download now. Ready to dive in? Download Part 1 here: https://lnkd.in/e3JQCpcy

26. 𝑺𝒆𝒕𝒕𝒊𝒏𝒈 𝑲𝑷𝑰𝒔 (𝑲𝒆𝒚 𝑷𝒆𝒓𝒇𝒐𝒓𝒎𝒂𝒏𝒄𝒆 𝑰𝒏𝒅𝒊𝒄𝒂𝒕𝒐𝒓𝒔) 𝒇𝒐𝒓 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓 𝑪𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔. When brands run influencer campaigns, they need a way to measure if the campaign is working. KPIs, or Key Performance Indicators, help brands track and measure success. Here’s a simple breakdown of important KPIs: 1. 𝐑𝐞𝐚𝐜𝐡: This tells us how many people saw the campaign. The higher the reach, the more people the influencer’s message touched. 2. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: This measures likes, comments, shares, and saves on the influencer’s post. High engagement shows that people found the content interesting and relatable. 3. 𝐂𝐥𝐢𝐜𝐤𝐬: Did people click on the link to learn more about the product or service? Clicks show interest and can lead people directly to the brand’s website or shop. 4. 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬: This shows the number of people who took action, like making a purchase or signing up. Conversions show how effective the campaign is at achieving specific goals. 5. 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫 𝐆𝐫𝐨𝐰𝐭𝐡: Sometimes, a campaign aims to increase the brand’s followers on social media. Growth in followers means new people want to connect with the brand. By setting these KPIs, brands know exactly what to look for and can better understand the impact of their influencer campaigns. #InfluencerMarketing #KPIs #MeasureSuccess #BrandGrowth #Incer #IncerInfluencerMarketingAgency

With TikTok and Instagram at the forefront of digital marketing, understanding the different influencer tiers on each platform has become crucial for brands looking to boost their campaign outcomes. Marketers should know what these tiers are, from nano-influencers to elite macro-influencers, and how each can uniquely serve brand objectives. https://loom.ly/kbBp2i4

Does your brand need influencer marketing, or is it just FOMO? Let’s get real. After years in the trenches of digital marketing, I've seen trends come and go. But influencer marketing? It's got staying power—if you play it smart. Here's the cold, hard truth: ✔️ It's not for everyone ✔️ It's not a magic bullet ✔️ But when it works, it REALLY works Before you jump on the bandwagon, ask yourself: ✔️ What's your endgame? ✔️ Who are you REALLY trying to reach? ✔️ Can your budget handle it? Influencer partnerships can skyrocket your brand's visibility and credibility. But here's the kicker—it's got to align with your brand's story. 💡 Pro Tip: Don't just chase follower counts. Look for authentic voices that resonate with YOUR audience. Remember, great marketers don't follow trends—they set them. So, is influencer marketing essential? That depends entirely on you, your brand, and your goals. Ready to dive deeper? Let's chat. 👇 #smallbusiness #womenentrepreneurs #supportsmallbusiness #smallbiz #entrepreneurship

🔴 Excellent Keynote by Harold Sinnott on Humanizing Brands and #B2B #Influencer #Marketing 📌 In the B2B marketing space , #influencers can help #humanize your #brand by. sharing #authentic #experiences rendering your #brand more #relatable and trustworthy #marketing #b2b #influencing #influencermarketing #brands #brandawareness #influencers #marketing101 #relatability #humanizing #cmo #cmos #chiefmarketingofficers

Two types of consumers stand out in the market: the dedicated loyalists and the ever-curious explorers. Loyal customers form the backbone of your business, but it's the explorers—the nudgeables—who hold the promise of expanding your brand’s reach. How are you reaching this opportunity-rich group? Meet the: young, curious, and highly receptive to marketing nudges. This group, representing 15% of the market, is constantly on the lookout for inspiration through promotions, loyalty programs, and influencer content. Our latest research reveals that better targeting these extreme brand-switchers can increase your marketing efficiency by 24%. Setting the stage for brand loyalty is just the beginning. Uncover the keys to commercial success with the nudgeables. Access the full report and watch our webinar: 📊 https://lnkd.in/etifAZA7 👩🏽💻https://lnkd.in/evnvyzjB