Larry Kaul’s Post

Let's Talk about the Biggest Challenge in Influencer Marketing You know, I'm in a unique spot where I wear both hats – as an influencer and a marketer. let me tell you, it's not always a walk in the park. As a marketer, one of the biggest headaches I face is finding influencers who truly connect with our brand for the long haul. It's tough out there! Many of these smaller influencers are quick to jump on any sponsorship deal that comes their way, even if it means promoting our competitors. It's like, how do you trust their authenticity, right? And if you're not in the product marketing game, getting influencers to understand your brand and market it effectively to their audience is a whole other ball game. Now, let's flip the script and look at it from the influencer's side. Growing your platform while juggling sponsored content is no joke. Especially when you're just starting out, companies throw these one-time post offers at you left, right, and center. It's like trying to fit a square peg into a round hole – not easy! And when you're trying to make this influencer gig a full-time hustle, saying no to partnerships is like turning down money. But hey, I've learned to stick to my guns and only work with brands I actually use in my daily life and those that offer longer partnerships. So, you see, it's a real tug-of-war on both ends. But hey, in this journey of influencer marketing, finding that sweet spot where authenticity meets brand loyalty is what we're all striving for, right? Let's keep the conversation going and figure this thing out together! 💬 #InfluencerMarketing #cruxplix #Digitalmarketing #influencer #marketing

Let's face it: influencer marketing can be a gamble. We've all been there - pouring resources into a partnership that promises the world, only to fall flat on ROI. But what if I told you that there's a better way? One that focuses on authenticity and alignment, rather than just chasing follower counts. At our company, we've learned this the hard way. Our recent influencer partnerships haven't quite delivered the results we were hoping for. But instead of throwing in the towel, we're taking a step back to re-evaluate our approach. Here's what we've learned: Conducting thorough research is key to identifying influencers who truly align with our brand values. Clear goals and metrics are essential for evaluating performance. Authentic collaborations that provide value to both parties are the way forward. And analyzing past campaigns is crucial for refining our selection criteria. So, what does this mean for your business? Are you tired of throwing money at influencer marketing without seeing a return? It's time to take a step back and re-evaluate your approach. Focus on authenticity, alignment, and value. The results will speak for themselves. Share your thoughts: what's been your experience with influencer marketing? Have you found success with a particular approach? Let's continue the conversation in the comments below! #InfluencerMarketing #AuthenticityMatters #PartnershipGoals 💡

Ever feel like you're investing in influencer marketing but not sure if it's really paying off? You're pouring budget into campaigns, but are you really seeing the results you want? Ever wonder where all that money is going. Let's change that. Take a moment to reflect on your last influencer collaboration... ↳Did you 𝐭𝐫𝐚𝐜𝐤 𝐞𝐯𝐞𝐫𝐲 𝐞𝐱𝐩𝐞𝐧𝐬𝐞? (Gifts, payments, perks?) ↳Did you 𝐦𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐢𝐦𝐩𝐚𝐜𝐭 of each influencer's content? ↳Or 𝐜𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 (𝐂𝐏𝐄) and 𝐂𝐨𝐬𝐭 𝐏𝐞𝐫 𝐕𝐢𝐞𝐰 (𝐂𝐏𝐕)? If not, you're not alone. But here's the good news: By diving into these details, you can discover which influencers truly move the needle for your brand. We've seen brands transform their results by simply knowing their numbers. They not only save money but also get a higher ROI from their influencer partnerships. Because when you have the data, you make smarter decisions. So, 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? Let's make your budget work harder for you! Curious to see how? 👉 𝐁𝐨𝐨𝐤 𝐚 𝐝𝐞𝐦𝐨 𝐰𝐢𝐭𝐡 𝐜𝐫𝐞𝟖𝐫.𝐚𝐢, 𝐚𝐧𝐝 𝐥𝐞𝐭'𝐬 𝐮𝐧𝐥𝐨𝐜𝐤 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧'𝐬 𝐟𝐮𝐥𝐥 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫! https://lnkd.in/gqdmifVY #InfluencerMarketing #Beingcre8r

𝐈𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐲𝐢𝐧𝐠? 𝐘𝐞𝐬. You’ve heard me go on about authenticity in 𝐀 𝐋𝐎𝐓 of my LinkedIn posts (for good reason!) . Let’s talk about it when it comes to influencer marketing. Influencer marketing is on a steep decline, and it’s no coincidence. For years, brands have thrown millions at influencers to peddle products in perfectly staged, #ad-tagged posts, hoping it would drive real engagement. But guess what? Audiences are getting smarter, and trust is fading. ✨ People want authenticity, not glossy, pre-packaged promotions. ✨ 𝐌𝐢𝐜𝐫𝐨-𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬? Better, but even they can’t escape the over-saturation. 𝐑𝐎𝐈? Hard to track, and often, these influencer campaigns fall flat. This only reinforces what I’ve been saying all along: authenticity is the game-changer. Real customer relationships are the future. No more piggybacking on someone else’s followers or banking on vanity metrics. Brands need to get back to genuine connections, not the flash-in-the-pan influencer hype. 𝐃𝐨𝐞𝐬 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐢𝐭𝐬 𝐩𝐥𝐚𝐜𝐞? Sure, but its power is rapidly diminishing. 𝐓𝐡𝐞 𝐬𝐦𝐚𝐫𝐭 𝐦𝐨𝐯𝐞? Shift focus back to building trust, with your own voice and values. 💡 What’s your take—time to rethink the strategy? Drop your thoughts below. Let’s get real.👇 #AuthenticityAlways #InfluencerMarketing #MarketingTrends #FractionalCMO #LinkedIn

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱: 𝗦𝘁𝗶𝗹𝗹 𝗪𝗼𝗿𝘁𝗵 𝘁𝗵𝗲 𝗛𝘆𝗽𝗲? 🤔 Remember when your feed wasn't clogged with #ads and #sponsored posts? Me neither. 🙃 Influencer marketing has been around for a minute now, and it doesn't seem to be going anywhere. 🚀 But is it still worth it for brands in 2025? Does partnering with nano-influencers with 17k followers actually drive sales? 💸 Let’s dive in. 🔎 First, a quick recap. Influencer marketing 𝗿𝗲𝗹𝗶𝗲𝘀 𝗼𝗻 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗮 𝗽𝗲𝗿𝘀𝗼𝗻'𝘀 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. The idea is their followers trust them so much that they'll buy whatever they peddle. 🛍️ It blew up because it worked. Consumers 𝘁𝘂𝗻𝗲𝗱 𝗼𝘂𝘁 𝗰𝗼𝗻𝘃𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗱𝘀 but listened when their favorite YouTuber or Instagrammer gave a glowing review. 💬✨ But the novelty is wearing off. Ad blocker usage is soaring 🚫, and followers are getting wise to the #ad ruse. 🧐 So, does influencer marketing still make sense for brands in 2025? Yes and no. 🤷♀️ On one hand, consumers still trust recommendations from people they follow over traditional ads. The trick is finding 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗴𝗲𝗻𝘂𝗶𝗻𝗲 𝗳𝗮𝗻𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘀𝗵𝗶𝗹𝗹𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗽𝗮𝘆𝗰𝗵𝗲𝗰𝗸. 💰🤝 But for many brands, the costs now outweigh the rewards. Paying Kim Kardashian 100k for a post no longer drives the sales it once did. 😬 The future lies in micro-influencers. 🎯 Those with smaller, targeted audiences who drive real engagement. Not mega-stars making a quick buck. 💵 The key is relevance. Partner with creators who genuinely care about your product and understand their audience. 🧠 Don't just pay for vanity metrics. 📊 In 2025, the brands winning with influencer marketing will be the ones who evolve. Who build relationships with their customers and creators. 💡 For most, it’s still worth it. But the playbook needs an update. 📖 So, what's your experience been with influencer marketing? Still driving results or time to pivot? Let me know in the comments! 👇

A few years ago, when I first stepped into the world of influencer marketing, I was like many others—convinced that it was all about glamorous posts, big-name celebrities, and the endless chase for viral fame. But reality had a way of humbling me, and fast. Let’s be honest: influencer marketing is one of the most misunderstood areas of digital strategy. I’ve sat in meetings where brands threw around phrases like “let’s pay for the biggest star we can find” or “we need more sponsored posts to win.” It doesn’t work that way. Here’s what I’ve learned through some hard-fought lessons: The Flashy Content Trap: It’s tempting to think that bigger is always better. But here’s the truth: Audiences are increasingly immune to in-your-face promotions. What actually drives impact is content that feels real, rooted in personal stories, and organically woven into the influencer’s life. Authenticity isn’t just a buzzword; it’s the only way to cut through the noise. B2B Can’t Use Influencers: I used to believe this one too. But I’ve seen niche B2B companies work wonders by partnering with thought leaders who have small but loyal followings. The magic lies in understanding that influence is about trust, not just numbers. You Need a Monster Budget: It’s easy to assume you have to throw a mountain of money at influencers to get results. In reality, some of the most effective campaigns I’ve seen have come from collaborations with micro-influencers. These are people with smaller audiences but incredible engagement and genuine credibility. It’s the difference between having a thousand passive spectators and a hundred deeply invested supporters. At the end of the day, influencer marketing is about understanding people, not just only metrics. It’s about genuine conversations, not transactional shoutouts. What do you think ? let me know your thoughts in comment section. #influencermarketing #marketing #agency #marketing #business #startup #sales

It's a new year, winter is here, and things are getting colder! So, we geeked out and whipped up this Ice Ice Baby-inspired ode to Influencer Marketing to warm things up. Because let’s face it—what better way to start the year than with some frosty fun and fresh ideas? Also, I am very 90s 🥲🫡 🎤 Stop, collaborate, and listen, Creators' back with a brand-new mission. Content grabs hold of your feed so tightly, Scrollin’ through posts both daily and nightly. Will it ever stop? Yo, I think not, Trends poppin’ up, gotta stay on the spot. Micro or mega, they’re all in the frame, Authentic connections—they’re changing the game. In-fluencer Marketing! Turning influence into cha-ching. In-fluencer Marketing! Making brands shine like a king. So, here’s the lesson: Influencers are the "ice" to your marketing’s "vanilla." They bring the charm, the vibe, and that oh-so-authentic cool. Whether you’re going niche with micro-influencers or reaching for the stars with big names, remember this: "Anything less than the best is a felony." and the only way to get there right now is KlugKlug Ready to slay the influencer game in 2025? Let’s collaborate and listen! 🚀 Vaibhav Gupta | kajal gupta | Pramika Jm | Rina kakkar | Hetshree Kangad | Jai Mani | Raja Balasubramanian | Trivikram Thakore #influencermarketing #marketingstrategies #newyearvibes #newyear #year2025 #influencers #niche #klugklug

I Attended a sweet little meeting on influencer marketing yesterday - there were some great nuggets of wisdom and it was cool to hear from both sides of the fence, agency and brand. IMO: #Influencermarketing shouldn't be looked at as a 1 and done experience, the best agencies are cultivating relationships AND working in ways to help build complete programs for the client. ⬇️ A LOT of the work is curation, and coaching: Seriously. ➡ You're curating the choice of talent, then the clothes, the concept, the script, the brand identity + re-shoots and ALL THE CORRESPONDENCE. ⬇️ THEN, no guarantees. Because well no guarantees. ⬇️ Taking this into account is why focusing on a long term strategy is what I'd advise if you're thinking of jumping in to the Influencer lane. 🔥When an influencer knows that you're invested in them as a talent for the long term, they'll invest in you. Everyone after all want's to get paid. 💰 If that's got you scared for life, second best option, skip the influencers and knuckle down on your reviews. ★★★★★ Speaking of reviews if you're STILL HERE. Join my inner circle! I frequently work with brands on review strategy and have products to gift you should get on my list to be a part of that. 🎁 Link in the comments.

I would never suggest you invest in marketing. If you're happy staying where you are and don't want your business to grow. But I bet that's not you. Let me tell you something about marketing that I've learned from years in this industry: It’s NOT an expense, it's a growth engine. Every day, I watch brands go from unknown to unstoppable, all because they decided to invest in Smart & Strategic Marketing. You might think I'm biased, given my line of work. But here's the truth: I started Vulkal Media because I saw how powerful effective marketing could be. I've witnessed small startups compete with industry giants, all thanks to well-executed influencer campaigns. I've seen ROIs that would make any CFO's jaw drop. But here's what really gets me excited: Marketing, especially Influencer Marketing, isn't just about boosting sales (though it does that too). It's about building a community around your brand. It's about tapping into authentic voices that resonate with your target audience. When done right, it turns customers into passionate advocates. In today's digital age, I'm continually amazed at how a single well-planned campaign can reach millions, leaving behind geographical boundaries and cultural barriers. The power of social media combined with strategic targeting? It's a game-changer. When I advise clients on their marketing spend, I always frame it as an investment in their business's future. Because that's exactly what it is. It's an investment. You might ask how? Well, it’s investment in visibility, in customer loyalty, in staying relevant in a fast-paced market. So, let me ask you this: Can you really afford to sit on the sidelines while your competitors are leveraging the power of Influencer Marketing? And if you haven't taken the plunge yet, what's holding you back? We’re always here to help ;) #LinkedIn #Marketing #Brands #SocialMedia

🔥 Hey everyone, listen up! Curious about influencer marketing trends? Here's the scoop in plain English: 1️⃣ Big Bucks Alert! 💰 Content creators are raking in serious moolah – we're talking big bucks! 2️⃣ Get Ready for the Boom! 🚀 Brace yourselves for a wild ride because influencer marketing is set to explode, hitting ₹3,375 crore by 2026. That's insane growth! 3️⃣ Engage to Win! ✨ Want your brand to be the talk of the town? Focus on engaging content that sparks conversations. 4️⃣ Kick Butt Campaigns! 💥 Dive into performance-linked models for campaigns that pack a punch and drive results. 5️⃣ Small is Mighty! 💼 Think small, win big! Nano and micro influencers offer cost-effective solutions with a personal touch. 6️⃣ Real Connections Matter! 🤝 It's all about authentic connections, not just flashy numbers on a screen. 7️⃣ Trend Alert! 👗 Lifestyle, fashion, and beauty are where the action's at – keep your eyes peeled for the next big thing. 8️⃣ Maximize Impact! 📣 And for maximum reach and engagement, Instagram and YouTube are your go-to platforms. Let's make some noise! #InfluencerVibes #MarketingMagic #DigitalRevolution Image Credits : Economic Times