Australian Loyalty Association’s Post

Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard. ill gave her perspective on what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space. Here are a few insights on their conversation: “From a relationship standpoint, all data is valuable in some way, but there’s a cost to having data — especially if you’re not sure that you can protect it,” says Moser. “Protecting data is number one in terms of how you build customer relationships.” Watch the full conversation here: https://ow.ly/mxYE50QJpma #loyalty #trends #cx

Take the quiz! How tired is your loyalty program? Loyalty programmes will come under increasing pressure as consumers require ever more from them, so how do you ensure yours evolves to meet changing demands while remaining profitable? Using the research responses from the 2024 Loyalty Landscape research² (conducted amongst 300 loyalty programme operators), Collinson has designed the Loyalty Maturity Assessment. Just answer 15 quick questions to discover how your programme measures up to the competition and garner insight into how you can better shape it to drive deeper engagement with your most valuable customers.#loyaltyquiz #Collinson #loyaltymaturityassessment #loyaltyresearch

On Friday afternoon, Professor John Dawes from University of South Australia Business School & School of Marketing, and Associate Director of the Ehrenberg-Bass Institute, shared insights with our Australian team about some of the ways he leverages our YouGov BrandIndex data, including exploring whether firms with high customer satisfaction are regarded more positively among their non-customers. A big thanks to John Dawes for highlighting the significant role YouGov teams and data have on your business. #YouGov #BrandIndex #MarketResearch #DataAnalysis #BusinessInsights

Unlock the potential of your business with data-driven loyalty strategies.📊 🌐Visit us at www.rmgloyalty.ca today to learn more! #StrategyDevelopment #MarketingStrategy #CustomerRetention #DataAnalytics #CustomerExperience #CustomerInsights #BusinessSuccess #CustomerLoyalty #DataDriven #DigitalTransformation #AnalyticsInsights #CustomerEngagement #LoyaltyStrategies #BusinessGrowth #RevenueGrowth

Over two-thirds of customers around the world report having some degree of brand loyalty. However, these loyalties vary significantly across countries.  Dhruv Verma, CEO at Thriwe, will delve into the various aspects of customer loyalty and share insights on a customer-centric strategy that prioritizes relevance and choice over hyper-personalization to optimize the customer journey, at the Asia Pacific Loyalty Conference 2024, organized by the Australian Loyalty Association. Sarah E. Richardson Deepak Sarup Piyush Mehta SWATI S. #Thriwe #LoyaltyConference2024 #CustomerLoyalty #AsiaPacific #CustomerJourney

Who ruled 2024? 🌟 We’ve compiled a list of the top 100 brands that made waves this year. From innovative campaigns to customer loyalty, these brands set the standard. Check out our dipp digest for a dose of inspiration! https://lnkd.in/gSTZu6Sy #TopBrands2024 #MarketingInsights

📊 A Closer Look at What Customers Want from Loyalty Programs Recent data reveals that customers desire loyalty programs that are: • Easy to use (53%) • Offer great discounts (39%) • Simple to understand (37%) These insights highlight a crucial opportunity for businesses to enhance their loyalty strategies. Simplifying access, offering valuable rewards, and ensuring clarity are key to meeting customer expectations and driving engagement. So how can you deliver on these needs? That’s where meed steps in. With meed, customers enjoy an effortless experience—scan a QR code and verify with an OTP, no need for usernames or passwords. Our app-less option makes it even more convenient. For businesses, meed simplifies rewards by focusing on customer behaviours. This means your rewards are precisely aligned with what your customers actually want, enhancing engagement and building lasting loyalty #CustomerLoyalty #BusinessGrowth

Bond stands tall in The Forrester Wave™: Loyalty Services, Q2 2024! Evaluated amongst 7 other providers, we’ve secured the distinction of a "Strong Performer", obtaining the topmost score possible of 5 across 5 criteria: 1.     ‘Loyalty program design’ 2.    ‘Emotional loyalty measurement & optimization’ 3.    ‘Customer engagement’ 4.    ‘Customer data privacy’ 5.    ‘Price flexibility & transparency’ #loyaltyservices #ForresterWave #emotionaloyalty

We're looking forward to having guest speakers Nathalie Schooling CEO nlightencx. Enablers of great customer experience and Brendon Bairstow-Klopper on our podium, to share their expertise on #CustomerExperience with us. As the leading Customer and Client Experience experts in South Africa, nlightencx. transforms insights and data into strategies that lower risk, take advantage of cross and up-selling opportunities, secure loyalty, and foster growth. Watch this space for more exciting announcements #FCC2024 #FairbairnConsultConference #FairbairnConsult

Loyalty programmes are succeeding across all sizes of business, in every sector and solving numerous challenges for business. Take a look at examples of companies who are doing it well: https://lnkd.in/e5SNr2S6 #LoyaltyMarketing #B2BLoyalty #LoyaltyInsights #CustomerLoyalty #PersonalisedLoyaltyMarketing