Australian Tourism Export Council’s Post

Asian tourism on the road to success: Highlights from fvw's Asia Knowledge Day Asia's holiday destinations are back and more successful than ever. Many countries have not only reached their pre-pandemic level, but have already surpassed it. The region inspires with its impressive diversity - a topic that was the focus of the fvw | TravelTalk Asia Knowledge Day. Christian, Managing Director PATA Germany, emphasised as an Asia expert in his statement: ‘Asia is booming again.’ Although the region took time to recover from the effects of the pandemic, it is now building on its previous successes - and even going beyond them. Bhutan and Taiwan in particular were in the spotlight at the Knowledge Day and showed why Asia is once again gaining in attractiveness as a versatile holiday region. 👉🏻 You can find out more about the content of the Knowledge Day in the highlight video: https://lnkd.in/evnfreEX

In the first six months of 2024, the total tourism revenue of Ho Chi Minh City is estimated at 92.643 trillion VND, an increase of 14.6% compared to the same period in 2023, reaching 48.8% of the 2024 plan.

In the first half of 2024, Vietnam welcomed over 8.8 million international visitors, a 58.4% increase compared to the same period in 2023 and 4.1% higher than in 2019. This represents 50% of the annual target of 17-18 million visitors. The rise is attributed to successful international tourism promotion campaigns, particularly in Australia, France, Germany, and Italy. Domestically, the tourism industry thrives with initiatives like the “Vietnamese people travel to Vietnam - Vietnam I love” program, stimulating local travel. Key markets for Vietnam's tourism include South Korea (2.2 million visitors) and China (1.8 million visitors), together accounting for 47.2% of the total international arrivals. Other significant markets are Taiwan, the US, Japan, and Malaysia. > This is why major hotels frequently translate and localize their documents into Korean, Russian, and Chinese. Northeast Asian markets, especially China and Korea, have driven growth, with China's arrivals up 229.4% from 2023. Other regions have also seen substantial recoveries, with Australian visitors at 119% of 2019 levels and India reaching 312%. Despite June being the low season for international tourism, visitor numbers were still 5.3% higher than in June 2019. The peak international tourism season from October to April will further boost numbers. The recovery is supported by the global economic stabilization post-pandemic, increased direct flights, and Vietnam's new visa policies. International tourist spending has also risen significantly, evidenced by the VAT refund figures for purchases in Vietnam. In Ho Chi Minh City alone, foreign visitors' purchases totaled nearly 120 billion VND in May 2024. VinaCapital forecasts a 40% increase in international tourists to Vietnam in 2024, contributing positively to the country's GDP growth. - https://vneconomy. vn/gan-9-trieu-luot-khach-quoc-te-den-viet-nam-trong-6-thang-dau-nam-2024.htm

🌟 Vietnam: A Rising Star for Swedish Travelers! 🌟 Vietnam is capturing the spotlight as a top destination for Nordic tourists. Between January and October 2024, the country welcomed 14 million international visitors—a remarkable 41% increase year-over-year! 🔹 Strong Nordic Market Growth Sweden leads the way among key markets, with more travelers captivated by Vietnam's stunning landscapes, vibrant culture, and warm hospitality. With peak travel season (October–March) in full swing, Vietnam is becoming a preferred escape for Nordic adventurers seeking unique and unforgettable experiences. 🔹 Seamless Connectivity Vietnam Airlines supports this growth with: 33 weekly direct flights to major European hubs like Paris, Munich, Frankfurt and more to Hanoi and Saigon For travel partners in the Nordic region, this is the perfect moment to inspire travellers and expand offerings in a market with skyrocketing demand. Read more: https://shorturl.at/uBO2Y

🌍 Did you know that Vietnam has just been crowned as Asia's leading destination at the World Travel Awards 2024? 🏆 Vietnam's triumph at the World Travel Awards is not just about the accolades—it's a reflection of the country’s relentless dedication to enhancing tourism infrastructure, services, and the overall travel experience. It's a powerful testament to strategic investments in the tourism sector! Hà Nội, the vibrant capital, stood out with two special awards. This is more than just recognition; it's a spotlight on the city's unique charm and pivotal role in boosting Vietnam's tourism landscape. Moreover, Vietnam's diversity shines through with Ho Chi Minh City’s titles, ‘Asia's Leading Business Travel Destination’ and ‘Asia's Leading Festival & Event Destination’, and Ha Nam emerging as 'Asia's Leading Emerging Tourism Destination'. 📈 Did you know the tourism sector has been a significant growth driver for Vietnam's economy, with annual double-digit percentage increases in revenue? And with these fresh accolades, the country is poised to attract even more international visitors, creating a positive ripple effect on tourism revenue and job creation. What do you think makes a travel destination truly exceptional? Share your thoughts in the comments! For more insights into the world of travel and tourism, follow me! 🚀 #aiautomation #Vietnam #Tourism #TravelAwards2024 #Hanoi #HoChiMinhCity #EconomicImpact #SustainableTourism #TravelInsights

Asia's Travel Boom in July! July stands out as the best month for travel and tourism in Asia, with countries like Vietnam, India, the Philippines, Japan, Indonesia, Malaysia, South Korea, Saudi Arabia, and China witnessing unprecedented growth. Strategic initiatives, enhanced infrastructure, and robust domestic tourism are driving this boom, creating numerous job opportunities and contributing significantly to their economies. The Asian travel and tourism industry is poised for a record-breaking year, making it an exciting time for travelers and stakeholders alike. 🌏 With strategic initiatives, enhanced infrastructure, and booming domestic tourism, these countries are creating millions of jobs and experiencing incredible economic growth. As July sets the stage for record-breaking tourism, we want to know: Which Asian destination is at the top of your travel list this summer? https://lnkd.in/gUDBKZkz #TravelAsia #TourismBoom #ExploreAsia #TravelGoals #SummerTravel #Wanderlust #DiscoverAsia #TTW #TTWtravels #travelindustry #

Three Circle Kuala Lumpur Among the World’s Top Cities for International Arrivals Kuala Lumpur has secured its place as one of the top 10 global cities for international arrivals, according to a report by Euromonitor International. “Congratulations to KL for being listed among the top 10 cities in terms of international tourist arrivals,” said Housing and Local Government Minister Nga Kor Ming in an Instagram post. He highlighted that over 17.5 million tourists have visited Kuala Lumpur this year, reaffirming the city’s appeal as a world-class destination. Additionally, Kuala Lumpur has achieved recognition as the 73rd smartest city globally, further cementing its reputation for innovation and development. “Let’s work together to make Malaysia great again,” Nga added, encouraging collective efforts to build on this achievement. Global Trends in Tourism Euromonitor International’s global head of loyalty, Nadeja Popova, reported a 19% surge in global international arrivals for 2024, spurred by robust tourism demand. Europe remained the leading region for travelers, hosting 793 million international trips this year. The rankings were dominated by Bangkok, which led with 32 million arrivals, followed by Istanbul (23 million), London (21.7 million), Hong Kong (20.5 million), and Mecca (19.3 million). Kuala Lumpur rounded out the top 10, joining other iconic cities such as Antalya, Dubai, Macau, and Paris. The Role of Sports, Culture, and Marketing Euromonitor’s report noted that cities increasingly rely on sports and cultural events to drive tourism growth. Enhanced infrastructure and consistent marketing efforts have been pivotal in attracting millions of travelers worldwide. As a leader in market intelligence, Euromonitor International continues to provide insights into the dynamics shaping industries, economies, and consumer behavior, highlighting Kuala Lumpur’s potential to climb even higher in global rankings. With Kuala Lumpur’s growing prominence, Malaysia’s tourism sector is poised for even greater success on the international stage. #GratienMukeshimana #28COE #28coeecosystem #threecircle #kualalumpur https://lnkd.in/d3usY3JR

Three Circle Kuala Lumpur Among the World’s Top Cities for International Arrivals Kuala Lumpur has secured its place as one of the top 10 global cities for international arrivals, according to a report by Euromonitor International. “Congratulations to KL for being listed among the top 10 cities in terms of international tourist arrivals,” said Housing and Local Government Minister Nga Kor Ming in an Instagram post. He highlighted that over 17.5 million tourists have visited Kuala Lumpur this year, reaffirming the city’s appeal as a world-class destination. Additionally, Kuala Lumpur has achieved recognition as the 73rd smartest city globally, further cementing its reputation for innovation and development. “Let’s work together to make Malaysia great again,” Nga added, encouraging collective efforts to build on this achievement. Global Trends in Tourism Euromonitor International’s global head of loyalty, Nadeja Popova, reported a 19% surge in global international arrivals for 2024, spurred by robust tourism demand. Europe remained the leading region for travelers, hosting 793 million international trips this year. The rankings were dominated by Bangkok, which led with 32 million arrivals, followed by Istanbul (23 million), London (21.7 million), Hong Kong (20.5 million), and Mecca (19.3 million). Kuala Lumpur rounded out the top 10, joining other iconic cities such as Antalya, Dubai, Macau, and Paris. The Role of Sports, Culture, and Marketing Euromonitor’s report noted that cities increasingly rely on sports and cultural events to drive tourism growth. Enhanced infrastructure and consistent marketing efforts have been pivotal in attracting millions of travelers worldwide. As a leader in market intelligence, Euromonitor International continues to provide insights into the dynamics shaping industries, economies, and consumer behavior, highlighting Kuala Lumpur’s potential to climb even higher in global rankings. With Kuala Lumpur’s growing prominence, Malaysia’s tourism sector is poised for even greater success on the international stage. #GratienMukeshimana #28COE #28coeecosystem #threecircle #kualalumpur https://lnkd.in/d3usY3JR

🌏 Exciting times ahead for Asia's tourism industry! As we continue on the path of a vibrant 2024, the focus sharpens on Hong Kong and the Philippines, leading the charge in the region's tourism revival. 🇭🇰🇵🇭 Hong Kong is set to enhance its status as a top business events destination with substantial government investments boosting international visitor experiences. This is part of a broader strategy to consolidate its premier position in the region, revitalizing the local tourism sector with significant financial support and initiatives aimed at attracting high-value-added visitors. Meanwhile, the Philippines is riding a wave of tourism success, having surpassed its 2023 targets. With a 2024 goal of attracting 7.7 million international visitors, the country is leveraging its enriched array of natural beauty and vibrant culture. Enhanced connectivity and extended weekends are expected to boost domestic tourism significantly, helping to sustain the industry's growth and economic impact. Both destinations are demonstrating robust growth and resilience, innovating and adapting to new tourism trends, including digital transformations and sustainable travel practices. The Asia-Pacific region, led by these dynamic markets, is forecasted to see continued strong growth in international visitor arrivals, promising exciting opportunities for travelers and investors alike. Let's champion these thriving destinations by engaging more deeply with the diverse and rich experiences they offer. #Travel #Tourism #HongKong #Philippines #AsiaPacific #SustainableTravel #DigitalTransformation #AsiaPacific #TravelAsia #ESG

💡 Thailand's tourism sector is booming, with a remarkable USD 22.4 billion in revenue! Major contributors to this surge include travelers from India, China, and Malaysia. This growth poses an exciting question: How can the industry sustain and build on this momentum? To sustain and build on Thailand's impressive tourism momentum, the industry should focus on attracting high-spending tourists, improving infrastructure, promoting off-peak travel, leveraging digital innovations, and ensuring sustainable practices. Read more: https://lnkd.in/gKbck3j2