Autumn Brands’ Post

Beverage brands, take note: Gen Z is going beyond Dry January! A recent study has shown that more than a quarter of legal drinking-age Gen Z youth are abstaining from alcohol entirely. That gives you some choices for how to advertise to them: 🍬 Will you push sweetness? 🚫 Sugar-free options of your sweet classics? 🍺 Or are bitter but alcohol-free alternatives the best for thirst? Whatever alcohol-free alternative you’re pushing, we’d love to help you hit your target audience with a tempting advertising campaign. Or, of course, if you’d like to target the three-quarters still drinking alcohol, we’re here to help you with that as well! Cheers! 🥂 #digitaladvertising #digitalmarketing #dryjanuary #ShowHeroesGroup

Red is a highly attention-grabbing color, associated with excitement, energy, power, fearlessness, and passion. It's frequently used in clearance sales and fast-food advertising because it evokes feelings of excitement, passion, and urgency, prompting consumers to act quickly. Red can even stimulate hunger! However, it also symbolizes anger, warnings, danger, defiance, aggression, and pain. In branding, red can be effective when used appropriately. For instance, Coca-Cola has successfully used red as its signature color for decades, encouraging consumers to choose its beverage products. #ColorPsychology #Red

As we speak, I’m flinging off bits of desiccated oats and vanilla specks from my body. Who knew bathing in Oatly would make your armpits smell so good? Why you might ask? Just look at this ad. Oatly’s self-awareness is just on point. The self-deprecating humor, the angsty teenager voice, the simplicity of the ad, everything comes together to make you chuckle at this. In my opinion, more brands need to lean into this elf-aware, slightly self-deprecating tone. We love comedians who make fun of themselves. We love friends who are vulnerable. And we love brands who aren’t afraid to be weird. It makes them distinctly human. No one wants to buy from some boring, inhumane conglomerate that’s got Windows XP on their computers and fluorescent lights bulging out of the ceiling. We(Gen Z) want someone we can laugh WITH. Someone human. So don’t be afraid to make fun of yourself. It shows you’re human. Anyway, I gotta run. My non-existent dog is chewing the empty carton on the floor and OH NO DON’T SWALLOW THAT NO OHMYGO- Bye. I love you.

It's getting colder here in London, which means we're already on our third brew of the day and we're all desperately fighting over that last bit of milk before somebody has to go and get a new carton... Which leads us on nicely to this week's ad highlight! We have to warn you in advance, there are a few CRAVENDALE FOODS LIMITED ads that are going to feature in this series because, quite frankly, they are so wonderfully silly and memorable that we can't just choose one! Let's go back to 2007, and the hilarious 'Last Glass' advert that brought Cravendale to our attention. Why do we remember this so?: - It's silly. Let's face it, we all like a bit of silliness sometimes and this was so bizarre that it stuck in our minds. - It features three key characters, none of which you would expect to find a room together but all of whom are memorable. - The only spoken phrase is 'milk, milk!', with the information about filtered milk featuring quickly on the fridge door instead. It keeps our attention, doesn't overload us with information and makes us laugh! All these years later, we're still crying 'milk, milk!' when making our cuppas - we'd call that a job well done! What's your favourite Cravendale ad? #OurFavouriteAds #Cravendale #TheLastGlass

Ever notice how marketers and parents both rely on copious amounts of caffeine to survive? It's like we're in a perpetual state of 'Don't talk to me until I've had my coffee!' Let's keep those creative juices flowing (thanks, coffee) and conquer the marketing world! #PoweredByCoffee #CaffeinatedMarketers

☕ Savor the Aroma! ☕ For Day 2 of my 7-day challenge, I’ve brewed up a delightful advertisement for a coffee brand. This visual captures the warmth and inviting aroma of a freshly brewed cup, with steam rising gracefully. Every sip tells a story—join me in celebrating the little moments of joy that coffee brings! Stay tuned for more creativity! #CoffeeLovers #AdChallenge #CreativeProcess #DigitalMarketing #CanvaCreations #BrandStorytelling

Ever wondered what makes you pick one beer over another? Here, I explain the psychological insight that might just explain your next craft beer choice. You’ll discover why the 'Pratfall Effect' could be influencing your taste and preferences without you even realizing it. It's all about the charm of imperfection and authenticity. Does the 'Pratfall Effect' impact your buying decisions? #consumerbehavior #consumerinsights #packagingdesign #brandperception #consumerbehavior #marketingpsychology #consumerpreferences

Brilliant example - The 'Pratfall Effect'. 🧠 Did you know people often use simple mental shortcuts, also called heuristics, when they make everyday decisions? As a marketer, understanding these behavioural sciences and identifying where you can tactically use them to drive behavioural change, would be valuable and lead to some really great outcomes. Some are really simple to apply. ⭐ 💥 #PratfallEffect #ConsumerPsychology #BehavioralSciences #MarketingStrategies 🚀

April’s Sweet Debate: The Great Easter Candy Showdown 🍬🐣 April showers bring May flowers, sure, but they also bring a bounty of Easter candies, each with its own legion of fans and... well, not-so-fans. In the spirit of springtime fun, let’s stir the pot with a candy controversy that’s sweeter than your grandma’s pie but potentially more divisive than pineapple on pizza. Here are the contenders in our Easter Candy Showdown: 1. Peeps: Those marshmallow chicks that are as much a symbol of Easter as bunny ears, but with a texture and taste that spark debate. 2. Cadbury Creme Eggs: The gooey-centered chocolates that people either crave like treasure or avoid like a springtime cold. 3. Robin’s Beans: A classic, but let’s be honest, we all have that one color that’s perpetually left at the bottom of the bag. 4. Chocolate Bunnies: Hollow or solid – a crucial detail that can make or break your Easter candy experience. Here’s where you come in: If you had to choose, which of these Easter candies would you keep, and which would you happily pass on to someone else? 🐰🍫 Personally, I’d keep Chocolate Bunnies and say bye to Peeps! Drop your pick (or picks) in the comments and feel free to share your most controversial candy opinions. Let’s find out which Easter treat reigns supreme in the court of public opinion and which ones might just be better off left for the Easter Bunny himself. Ready, set, debate! 🎤💥 #EasterCandyShowdown #Peeps #CadburyCremeEggs #RobinsBeans #ChocolateBunnies #DidiDoesRealEstate #BuyAndSellWithRealtorDidi #RealtorDidiSaez #SouthFloridaRealEstate #SouthFloridaHomes #SouthFloridaRealtor #MiamiDadeRealtor #BrowardRealtor #MiamiDadeRealEstate #BrowardRealEstate #YourRealtor

Puns work when: - They suit the brand's tone of voice - They're unexpected, rather than clichéd - They don't lean on an awkward change in pronunciation - They ACTUALLY connect all the right aspects of the brief - The phrase works on its own, but the wordplay enhances it. Take this bit of banner copy for example. The product = pancakes (you know, the things you flip). The brand/service = ultrafast grocery delivery, meaning you can get pancakes (or pancake ingredients) within minutes of ordering them. Same-day shipping = an actual phrase. "Order for same-day flipping" works whether you realise it's a pun or not, but when you do realise it's a pun, it makes it more fun and thought-provoking, and gives you a nice little brain tingle. Trust me, I wrote it. P.S. it's Pancake Day today btw. You're welcome.