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Connected TV (CTV) has reached an all-time high, with nearly every household having at least one CTV device. The big shift from traditional TV to streaming has created opportunities for marketers to reach audiences through a wealth of data and advanced targeting capabilities. However, brands have yet to unlock its full potential. Access our latest ROI Genome Flash to understand the opportunities and considerations for scaling CTV advertising: https://lnkd.in/ddc9bfVV #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth

Struggling to understand how to integrate CTV in your ad strategy? Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.

Time for companies to lean into CTV! Read the ROI Genome report on it

Connected TV is changing the way TV and videos are being consumed. Here is a brief report outliningthe shift from Linear TV to CTV and opportunities it creates.

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Did you know? Almost every household has at least one CTV device! 🤯 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Exciting times in the world of advertising! Did you know that combining Linear TV with Connected TV (CTV) can significantly enhance your brand's reach? As viewer habits continue to evolve, leveraging both platforms allows marketers to tap into diverse audiences, ensuring that no potential customer is left untouched! Linear TV offers the tried-and-true reach of traditional broadcasting, while CTV provides targeting capabilities and the ability to engage viewers on their own terms. Together, they create what we call *incremental reach*—the ability to connect with consumers who may not be engaged through one platform alone. Our West Texas marketing team is here to guide you through this exciting landscape! Whether you have questions about integrating these platforms, strategies for maximizing your ad spend, or insights into viewer behavior, we’ve got you covered. Let’s work together to amplify your brand’s message and make a lasting impact! Feel free to reach out or drop your questions in the comments below! NewsWest 9 Ryan Coulehan Donna Johnson Alexander Ermels Brian Righi Simona Rivas Caty Borders Elizabeth Marquez Valerie Butler Guyton #Marketing #Advertising #LinearTV #CTV #IncrementalReach #WestTexasMarketing #Teamwork #BrandGrowth #premion #newswest9 #foxwesttexas

Connected TV (CTV) advertising is revolutionizing how brands reach their audience. With 46.6 million people expected to abandon traditional TV by the end of 2024, the shift to streaming platforms is undeniable. 🚀 CTV advertising offers significant benefits over linear TV, including improved targeting, hyper-localized ads, better video completion rates, enhanced performance measurement, and flexible campaign optimization. 💡 Brands can leverage these advantages to create more effective and engaging advertising campaigns, reaching viewers with precise and relevant content. You can learn more about CTV advertising and its potential to transform your marketing strategy by contacting us. #matterfull #CTV #programmaticadvertising

Hey, brands, have you explored CTV targeting yet? 📺 With the rapid change in opting for CTV experiences over linear television, #advertisers have quickly noticed the digital migration, putting CTV targeting in the spotlight. 🔎 However, since it's a relatively new ad space, CTV targeting still has its challenges that brands need to overcome if they want to stay competitive. Discover more: https://hubs.li/Q026w-Sr0 #ConnectedTV #CTV #CTVTargeting #ContextualAdvertising #AdTech