Matterfull’s Post

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Did you know? Almost every household has at least one CTV device! 🤯 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Almost every household has at least one CTV device! 😲 Download our latest ROI Genome Flash and learn how to successfully incorporate CTV into your marketing mix.

Struggling to understand how to integrate CTV in your ad strategy? Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.

Time for companies to lean into CTV! Read the ROI Genome report on it

The Rise of Connected TV (CTV) 📺 Connected TV: The Future of Advertising 📺 As more consumers shift to streaming services, Connected TV (CTV) advertising is gaining momentum. Here’s why this channel is a game-changer for marketers: Engaged Audiences: CTV users tend to be more engaged, leading to higher ad recall and brand awareness. Advanced Targeting: With CTV, advertisers can leverage data for precise targeting, delivering personalized ads based on viewer preferences. Cross-Device Integration: CTV campaigns can seamlessly integrate with other digital platforms, creating a cohesive brand experience across devices. Measurable Results: Enhanced analytics capabilities allow advertisers to track performance and optimize campaigns effectively. As the landscape evolves, CTV represents a significant opportunity for brands to connect with audiences. Are you exploring CTV in your marketing strategy? Let’s discuss! 👇 #CTV #AdTech #Streaming #DigitalMarketing

📈 Connected TV Advertising: The Future of Marketing is Here! 🌐 More and more viewers are switching to streaming platforms every day, opening up new opportunities for businesses. Connected TV (CTV) has become a powerful tool for advertisers, allowing precise, programmatic ad targeting. ✨ Why does this matter? • Precise Targeting: CTV enables you to deliver ads only to those who are genuinely interested in your product. • Efficiency: Programmatic ads make each campaign investment more justified, with measurable results. • Relevance: As traditional TV fades into the background, streaming platforms are becoming the new powerhouse for brands. Ride this wave and strengthen your campaigns with cutting-edge technology! 🚀

Connected TV (CTV) is emerging as a powerful performance-driven channel within retail media. What was once exclusive to megabrands, TV advertising is now more accessible through CTV, giving CPGs of all sizes the opportunity to engage audiences with high-quality video content, backed by precision targeting and measurable outcomes. With CTV ad spend projected to see significant growth, could this channel become a critical component of a brand’s retail media mix? For CPGs, the time to start experimenting with CTV is now... #ConnectedTV #CTVAdvertising #RetailMedia #RetailMediaNetworks #CPGMarketing #AdTech #DigitalAdvertising #PerformanceMarketing #FirstPartyData #AudienceTargeting #FutureOfMarketing #ProgrammaticAdvertising #MarketingStrategy

TVREV's new report captures how advanced targeting is fueling a new contextual revolution. Learn about the Gracenote program metadata and taxonomy solving a world of hurt for CTV advertising: https://lnkd.in/eDDySV8w

Connected TV (CTV) has reached an all-time high, with nearly every household having at least one CTV device. The big shift from traditional TV to streaming has created opportunities for marketers to reach audiences through a wealth of data and advanced targeting capabilities. However, brands have yet to unlock its full potential. Access our latest ROI Genome Flash to understand the opportunities and considerations for scaling CTV advertising: https://lnkd.in/ddc9bfVV #CTVads #connectedTVadvertising #commercialanalytics #revenuegrowth