Azerion’s Post

Next chapter in Azerions thrilling story :-) https://lnkd.in/eGNw8epm

📺 Pioneering Media Innovation: Sumitomo Corporation’s Media Business Transformation📺 Sumitomo Corporation began its media journey in 1983, a time when Japan had yet to see major developments in media technology. Inspired by advancements in the U.S. media sector, Sumitomo anticipated future demand and began investing in Japan’s emerging media market. Guided by a 400-year-old business philosophy rooted in “enterprising spirit,” we approached this venture with persistence, setting the foundation for growth and new business creation.   ●Building Japan’s Largest CATV Network from Scratch In 1983, Sumitomo established the Information Industry Planning and Development Office, responding to a boom in “new media” such as CATV and satellite broadcasting. By 1984, we entered the CATV market, starting with investments in Tokyo and the Kinki region and expanding nationwide.   In 1995, Sumitomo launched Jupiter Telecommunications (J-COM), Japan’s first full-scale CATV operations company. The following year, we co-launched Jupiter Shop Channel with TCI (the largest U.S. cable TV company) and HSN, launching a dedicated TV shopping channel in Japan. Through strategic investments like Asmik Ace, which brought video production and distribution to our portfolio, JCOM expanded into a full-scale media business covering everything from content production to broadcast. Today, JCOM is Japan’s leading CATV provider, with 5.68 million household subscribers as of March 2024.   ●Expanding Services: Video, 5G, and More Leveraging JCOM’s top market share in Japan, Sumitomo’s media business now spans a wide array of services: Asmik Ace distributes movies and produces video content, Shop Channel has grown to Japan’s highest-grossing shopping channel, and J SPORTS delivers a premier sports viewing experience. Shop Channel quickly reached 100 billion yen in annual sales in 2007, fueled by CATV’s growth.   Our media operations benefit from a cycle of knowledge exchange, as employees move from head office to JCOM and other group companies and back, enhancing field expertise and driving new business initiatives. In recent years, Sumitomo has expanded into Local 5G, enabling localized 5G networks for regional and industrial needs. Together with the CATV industry, we are piloting this service to leverage our extensive network expertise and develop this business further.   With our enterprising spirit, Sumitomo Corporation will continue innovating in media, creating new opportunities to meet the evolving needs of society. #Sumitomocorporation #Business #Innovation #5G #Mediabusiness 

More ad tech acquisitions. CTV-focused DSP Madhive announced its acquisition of Frequence, an omnichannel marketing platform. Madhive already helps broadcasters sell connected TV inventory to local advertisers looking for additional reach and the addition of Frequence's back-end programmatic tech should allow the company to offer an end-to-end digital advertising platform for SMBs. The tie-up of the two companies will now enable Frequence to use first-party data for targeting via Madhive’s DSP. Madhive received a $300 million investment from Goldman Sachs Asset Management last year, had revenue of about $125 million in 2022 and was profitable, according to the CEO. Terms of the Frequence deal were not announced. Frequence has roughly 350 employees, bringing Madhive’s total headcount to almost 600. https://lnkd.in/ehxCwagM - #advertising #ctv #streamingmedia #adtech #SVOD #AVOD

Reliance and Disney to merge India businesses to form a new $8 billion media giant The Indian media landscape is now set for a seismic shift: in a new development, The Walt Disney Company and Reliance Industries, led by billionaire Mukesh Ambani, has announced a historic agreement to merge their respective media operations in the world’s second-largest internet market. This landmark joint venture has been valued at a staggering $8.5 billion (₹70,352 crore). The deal is currently subject to regulatory approvals and is expected to finalize in the latter part of the year, or the first quarter of 2025. The announcement proved to have a positive impact on Disney’s stocks – its share price climbed to reach $110.80 on Thursday. The same cannot be said for Reliance, whose share price dropped to reach ₹2,915. “This is a landmark agreement that heralds a new era in the Indian entertainment industry. We have always respected Disney as the best media group globally and are very excited at forming this strategic joint venture that will help us pool our extensive resources, creative prowess, and market insights to deliver unparalleled content at affordable prices to audiences across the nation. We welcome Disney as a key partner of Reliance group.” Mukesh D Ambani, Chairman & Managing Director of Reliance Industries, commented on the matter. The agreement, announced by Disney and Reliance, entails the integration of Reliance’s Viacom18 Media Pvt. Ltd. with Disney’s Star India, effectively combining their vast media assets and resources. Under the terms of the deal, Reliance will hold a majority stake of 46.82%, granting it operational control, while Disney will retain a significant minority stake of 36.84%. Reliance Industries Limited (RIL) will own the remaining stake of 16.34%. RIL will also be pumping in an additional investment of $1.4 billion (₹11,500 crore) in the venture. Nita Ambani, Mukesh Ambani’s wife, will serve as the Chairperson, while Uday Shankar, formerly the CEO of Star India, will step into the role of Vice Chairperson for the JV. At a first glance, the merger of these media giants could be harmful for competition in the Indian media landscape, especially since it can lead to market consolidation and potentially limiting consumer choice as a single entity gains significant control over content creation, distribution, and pricing. However, it also creates a formidable media powerhouse with a diverse portfolio of content and services – with access to Disney’s content library and Reliance’s network and resources, the merged entity is well-positioned to capture a larger share of India’s rapidly growing media and entertainment market, and can enhance the overall entertainment experience for Indian audiences (as its diverse offerings cater to various demographics and interests).

I've seen time and time again - those who take decisive action in challenging markets are the ones who thrive. 💡 We know that while there's excitement for the summer of sport and a new entertainment season, with economic uncertainties looming, temptation to overplan and hold back is also strong. At Foxtel Media, we’re seeing some brands grab a larger share of voice – and wallets – by moving swiftly and strategically. To succeed in this environment, we recommend these approaches: 1️⃣ Stick with what works: Focus on channels that have consistently delivered for your brand. Execute smaller or shorter-term plans rather than getting bogged down by endless planning. Remember, doing nothing isn't a route to success. 2️⃣ Test-and-learn: Experiment with new opportunities, but do so strategically. Shorter, targeted campaigns can provide valuable insights without stretching resources too thin. 3️⃣ Recognise the new streaming reality: With 69% of our customers now digital, it's clear the future is in streaming. Align your ad strategies with this shift to capitalise on highly engaged audiences. The summer sports season on Foxtel is set to be huge, from Cricket to AFLW to Formula 1. Now is not the time to hibernate. Read more here in Mi3Australia https://lnkd.in/gTGq-B_m #FoxtelMedia #SummerOfSport #AustraliasMostWatchable Mark Frain Martin Medcraf Erin Zillman Toby Dewar Annie Griffiths John Matthews Mark Diprose

Hello LinkedIn Professionals, We’re scaling our presence in the CTV industry on a global level. If your focus includes CTV budgets, let's connect and explore potential partnerships. #CTV #ConnectedTV #DigitalMarketing #Advertising #GlobalExpansion #AdTech #MarketingStrategy #PartnershipOpportunities #ProgrammaticAdvertising #MediaBuying

ICYMI: ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing

In an article for @The Drum , Diederick Ubels, Managing Director of EMEA at Vistar Media, highlights the crucial role of investing in programmatic out-of-home (OOH) technology for media owners' growth. This investment facilitates seamless cross-market buying and enhances efficiency, transforming OOH from a niche medium into a major player in ad spend. Embracing programmatic technology as a long-term strategy promises to elevate OOH’s role in the advertising landscape and unlock its full potential. Click to read the article 🔽 https://hubs.la/Q02JRy8X0.

With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with less than four months to go before it begins. The previous record of $1.25 billion was set by the 2020 Tokyo Summer Olympics, which was held a year later due to the COVID-19 pandemic. Major category ad-revenue gains for this event are coming from marketers including non-alcoholic beverage brands, consumer packaged goods, financial services, retail and entertainment, according to Dan Lovinger, president of Olympic/paralympic partnerships at NBCUniversal. Media Post has more. https://bit.ly/3Ug4GnH #TopTakes

FYI: ProSiebenSat.1 and RTL join forces in Adtech, challenging US tech giants: German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players. #digitalmarketing #marketing