🎙️ Co-Host of The B2B Playbook | 💭 Bringing Clarity to Demand Generation That Drives Revenue | The 5 BEs Framework
How do you know what content ideas you should pursue? And which ones to cut? Jess Cook is here to teach us about an MVC: Minimum Viable Content Rather than pouring all of your resources into one big idea from the beginning MVC is about boiling your idea down to the lowest common denominator to: + give your audience a taste of it + see how they react + see if they like it + see if they engage Jess is joining us at our Full Summit 2024 Conference to show you exactly how to do this We're so excited to have you Jess Cook ! --- Our Full Circle Event is November 20-21st Save your free seat below! #b2b #b2bmarketing #contentmarketing
Pasha Irshad
2mo
Jess really knows her stuff — can’t wait to listen.
Gavin Readman 🔊
1mo
And I’d add this is shocking very good Common content sense pun intended 😎💙⚡️
Sam Dunning
2mo
Should be a good one!
Tania Saez
2mo
true! Minimum Viable Content I use a lot this concept MVProdcut, content, process and it si super powerful!
The B2B Playbook
2mo
Full Circle is our first conference hosted with Pallavi Dhody at Draftt!!
Consulting and V.o.C. research in b2b markets leading to insight and actionable strategies and tactics. Providing marketing research for b2b. This makes market research actionable and enables better business decisions
2moLove this. I have some messaging pillars and I try to make most of my posts around these pillars. I was taught this by an ad agency I had as a client