The most effecitve approach for your event to sell out exhibitor space is to target your closest competitor shows. By identifying which companies are investing in similar events, you can pinpoint potential exhibitors who are already interested in your industry. This data allows you to reach out early, highlighting the unique benefits of your event and securing sign-ups before your competitors do. Invest in quality data, analyse competitor event exhibitors, and approach them with tailored value propositions. This proactive strategy can significantly enhance your exhibitor roster and drive your event's success. Only a bespoke, quality data build has the potential to get you in front of the targeted decisionmakers, ready to invest in your event. #TradeShows #B2BEvents #SalesStrategy #MarketResearch
Barnaby West’s Post
More Relevant Posts
-
The most effecitve approach for your event to sell out exhibitor space is to target your closest competitor shows. By identifying which companies are investing in similar events, you can pinpoint potential exhibitors who are already interested in your industry. This data allows you to reach out early, highlighting the unique benefits of your event and securing sign-ups before your competitors do. Invest in quality data, analyse competitor event exhibitors, and approach them with tailored value propositions. This proactive strategy can significantly enhance your exhibitor roster and drive your event's success. Only a bespoke, quality data build has the potential to get you in front of the targeted decisionmakers, ready to invest in your event. #TradeShows #B2BEvents #SalesStrategy #MarketResearch
To view or add a comment, sign in
-
What's Important to Your Exhibitors? Freeman, the global events company, released their 2024 exhibitor survey report which ranked the most important objectives for event exhibitors: * 67% lead quality * 51% actual sales * 50% number of leads * 42% potential sales * 32% meetings/connections * 10% exhibit booth traffic 🔥 "Exhibitor Specials" improves all of these exhibitor objectives. * Special Offers attract only serious buyers which improves lead quality, actual sales and potential sales. * Value proposition statement and links generates leads from interested attendees. * Onsite exhibitor contact information, photos and exhibit booth location generate meetings and booth traffic. If you're a B2B event, conference, expo or trade show and want to drive results for exhibitors, add "Exhibitor Specials" to your event packages. 💰 As a bonus, you'll generate additional event revenue. 😎 See the new and exciting "Smartphone-Action" Special Offers Page. ➡️ Email Hello@XBrochures.com to get 15-minute demo. #ExhibitorSpecials
To view or add a comment, sign in
-
According to Exhibitor Magazine, lack of bandwidth is a significant challenge for event marketers, underscoring the need for supportive partners. 🤝 With increasing demands and limited resources, having a reliable trade show partner is essential. 🔒 Dive into Exhibitor Magazine's industry insights on maximizing efficiency and success in the industry. 🌟 Read more - https://hubs.li/Q02BDkLl0 #EventMarketing #TradeShowExperts #ExhibitHappy #LasVegas #IndustryInsights
To view or add a comment, sign in
-
Did you know that trade shows generate a staggering $15.6 billion in revenue for exhibitors each year? This isn't just a number—it's a testament to the immense potential and opportunities that trade shows offer. Whether you’re a seasoned exhibitor or considering your first event, the potential for significant business growth is enormous. 🌟 Why This Matters: 1) Revenue Boost: Trade shows are a powerhouse for generating substantial revenue. They offer a unique platform to showcase your products, meet potential clients, and close deals on the spot. 2) Brand Visibility: With so many attendees gathered in one place, trade shows provide unmatched exposure. It’s your chance to shine, make a lasting impression, and elevate your brand to new heights. 3) Networking Opportunities: The face-to-face interactions at trade shows are invaluable. They help you build relationships, foster trust, and create partnerships that can drive your business forward. #TradeShowSuccess #RevenueGrowth #Networking #BusinessGrowth #EventMarketing #B2BSales #Exhibition #MarketInsight
To view or add a comment, sign in
-
I got this question from a client today: "How do we determine how much to spend sponsoring/attending a vertical conference?" At Scorpion, we did 100 conferences a year, so I've thought about this quite a bit. Rule of thumb: spend 10% of the revenue you expect to generate at the show. Revenue can come from: → New clients → Deepening relationships with current clients (retention) → Even from referral partners you meet at the show Here's a simplified example: → 100 qualified businesses are going to the conference. → Each new client = $50k in LTV. → You expect to close 2, equal to $100,000 in revenue for your firm. Aim to spend $10k ($100k x 10%) Here's the thing: Most people don't have a specific revenue expectation from conferences and tradeshows, so it's no surprise they come home empty-handed. Instead, develop a specific revenue target that you expect from the show. It will change how you approach the show before, during, and after. --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. #agencygrowth #deepspecialization #positioning
To view or add a comment, sign in
-
Today we commemorate the International Event Organizers Day with a call to the Industry Professionals! In the fast-evolving B2B event space, challenges are inevitable. We want to hear from you - "What’s the most relevant and unique challenge you’ve faced in organizing events over time?" From securing high-quality exhibitors to integrating the latest technology or optimizing post-event analysis, your insights matter! Comment below with your biggest event challenge and follow us. The best & the most relevant answer can get exhibitors contacts list of any 1 event for the year 2024 at a discounted rate of 50% at the listed price on our website in the bulk purchase of 3 exhibitor lists. Whether your focus is on better data, logistics, or marketing, we have the solutions to help you succeed. Let us support you in overcoming the hurdles and reaching your event goals. You can further explore our quality exhibitors contacts database by visiting our website https://lnkd.in/gDCnxFNg or contact us at info@exhibitorsdata.com. #eventorganisesrday #eventorganisers #ExhibitorsData #EventsData #InternationalEventOrganisersDay
To view or add a comment, sign in
-
Trade shows offer a unique opportunity for businesses to expand their network, showcase offerings, and gain a competitive advantage. Whether you are sponsoring a booth or participating as an attendee, a strategic approach can maximize impact and drive success. For Booth Sponsors: ✅ Create an engaging experience to draw attendees. ✅ Use badge scanners or QR codes to capture leads. ✅ Send personalized follow-up emails within a week. ✅ Project a positive demeanor to reflect well on your brand. For Attendees: ✅ Define goals to guide your experience. ✅ Schedule meetings with key contacts in advance. ✅ Network with attendees during breaks and events. ✅ Follow up with new connections within 72 hours. Trade shows are an integral part of a successful marketing strategy, providing opportunities to generate leads, build relationships, and stay abreast of industry trends. To learn more about how to maximize your presence at your next trade show, read the full article. https://lnkd.in/eib2j3WQ
To view or add a comment, sign in
-
CEIR’s latest report reveals key insights into how exhibitors evaluate outcomes of attendee engagement and the top-rated tactics used to influence positive outcomes for overall exhibitor goals. https://lnkd.in/gSJkuUGz
To view or add a comment, sign in
-
With event attendees, sponsors & exhibitors being more selective than ever in choosing which events to participate in, event organizers need to be laser-focused on what it takes to get their audience excited about their events and drive them to participate. Learn what attendees and exhibitors really want from events, what activities and activations really motivate them, and explore new ways to refresh and deliver on your event’s core value proposition. We'll look at key data insights, discuss what they mean, and explore what to do about them. Sign up for this FREE webinar that will show insights from the Freeman Company trends report with Ken Holsinger!
To view or add a comment, sign in
-
#TradeShowTuesday Our clients often want data to prove their participation in a trade show is worth the expense. 📊 Trade shows play a crucial role in business growth and networking. In addition to the stats listed in the below graphic, here are additional 2024 trade show statistics that might interest you: 𝐏𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐀𝐬𝐩𝐞𝐜𝐭𝐬 𝐨𝐟 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐧𝐠 🔹 83% of exhibitors consider meeting potential customers as the most positive aspect of participating in a trade show. 🔹 51% of trade show attendees request a sales representative to visit their company after the event. 𝐍𝐞𝐰 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 🔹 67% of all attendees represent new prospects and potential customers for exhibiting companies. 𝐁𝐮𝐲𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐒𝐭𝐚𝐠𝐞 🔹 46% of attendees are in the final stages of their buying decision. Getting the most bang for your exhibit buck is crucial. Whether you're new to exhibiting or an experienced pro, you might find value in our blog titled 𝟕 𝐓𝐢𝐦𝐞-𝐓𝐞𝐬𝐭𝐞𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰: https://lnkd.in/eJMz8fs6 #EventProfs #MeetingProfs #ExperientialMarketing #EventMarketing #TradeShows #WeDoItAll (Sources: CEIR, Exhibitor Magazine, TSNN, Bizzabo)
To view or add a comment, sign in