The Data Business’ Post

The most effecitve approach for your event to sell out exhibitor space is to target your closest competitor shows. By identifying which companies are investing in similar events, you can pinpoint potential exhibitors who are already interested in your industry. This data allows you to reach out early, highlighting the unique benefits of your event and securing sign-ups before your competitors do. Invest in quality data, analyse competitor event exhibitors, and approach them with tailored value propositions. This proactive strategy can significantly enhance your exhibitor roster and drive your event's success. Only a bespoke, quality data build has the potential to get you in front of the targeted decisionmakers, ready to invest in your event. #TradeShows #B2BEvents #SalesStrategy #MarketResearch

What's Important to Your Exhibitors? Freeman, the global events company, released their 2024 exhibitor survey report which ranked the most important objectives for event exhibitors: * 67% lead quality * 51% actual sales * 50% number of leads * 42% potential sales * 32% meetings/connections * 10% exhibit booth traffic 🔥 "Exhibitor Specials" improves all of these exhibitor objectives. * Special Offers attract only serious buyers which improves lead quality, actual sales and potential sales. * Value proposition statement and links generates leads from interested attendees. * Onsite exhibitor contact information, photos and exhibit booth location generate meetings and booth traffic. If you're a B2B event, conference, expo or trade show and want to drive results for exhibitors, add "Exhibitor Specials" to your event packages. 💰 As a bonus, you'll generate additional event revenue. 😎 See the new and exciting "Smartphone-Action" Special Offers Page. ➡️ Email Hello@XBrochures.com to get 15-minute demo. #ExhibitorSpecials

According to Exhibitor Magazine, lack of bandwidth is a significant challenge for event marketers, underscoring the need for supportive partners. 🤝 With increasing demands and limited resources, having a reliable trade show partner is essential. 🔒 Dive into Exhibitor Magazine's industry insights on maximizing efficiency and success in the industry. 🌟 Read more - https://hubs.li/Q02BDkLl0 #EventMarketing #TradeShowExperts #ExhibitHappy #LasVegas #IndustryInsights

Did you know that trade shows generate a staggering $15.6 billion in revenue for exhibitors each year? This isn't just a number—it's a testament to the immense potential and opportunities that trade shows offer. Whether you’re a seasoned exhibitor or considering your first event, the potential for significant business growth is enormous. 🌟 Why This Matters: 1) Revenue Boost: Trade shows are a powerhouse for generating substantial revenue. They offer a unique platform to showcase your products, meet potential clients, and close deals on the spot. 2) Brand Visibility: With so many attendees gathered in one place, trade shows provide unmatched exposure. It’s your chance to shine, make a lasting impression, and elevate your brand to new heights. 3) Networking Opportunities: The face-to-face interactions at trade shows are invaluable. They help you build relationships, foster trust, and create partnerships that can drive your business forward. #TradeShowSuccess #RevenueGrowth #Networking #BusinessGrowth #EventMarketing #B2BSales #Exhibition #MarketInsight

Quality data is the key to quality events. 🗝️ If you’re searching for new ways to create a successful atmosphere for your exhibitors, our latest reports cover which exhibitor engagement approaches are working best in today’s post-pandemic world and which are most effective in supporting specific exhibitor goals. Part 1: Exhibitor In-booth Tactics Part 2: Balancing Digital Tactics, Show Services, & DIY Marketing Part 3: How Exhibitors Evaluate Outcomes Part 4: Exhibitor Future Outlook – Areas to Improve Catch up on Parts 1-4 now: https://lnkd.in/gNGvfgzd

Today we commemorate the International Event Organizers Day with a call to the Industry Professionals! In the fast-evolving B2B event space, challenges are inevitable. We want to hear from you - "What’s the most relevant and unique challenge you’ve faced in organizing events over time?" From securing high-quality exhibitors to integrating the latest technology or optimizing post-event analysis, your insights matter! Comment below with your biggest event challenge and follow us. The best & the most relevant answer can get exhibitors contacts list of any 1 event for the year 2024 at a discounted rate of 50% at the listed price on our website in the bulk purchase of 3 exhibitor lists. Whether your focus is on better data, logistics, or marketing, we have the solutions to help you succeed. Let us support you in overcoming the hurdles and reaching your event goals. You can further explore our quality exhibitors contacts database by visiting our website https://lnkd.in/gDCnxFNg or contact us at info@exhibitorsdata.com. #eventorganisesrday #eventorganisers #ExhibitorsData #EventsData #InternationalEventOrganisersDay

I got this question from a client today: "How do we determine how much to spend sponsoring/attending a vertical conference?" At Scorpion, we did 100 conferences a year, so I've thought about this quite a bit. Rule of thumb: spend 10% of the revenue you expect to generate at the show. Revenue can come from: → New clients → Deepening relationships with current clients (retention) → Even from referral partners you meet at the show Here's a simplified example: → 100 qualified businesses are going to the conference. → Each new client = $50k in LTV. → You expect to close 2, equal to $100,000 in revenue for your firm. Aim to spend $10k ($100k x 10%) Here's the thing: Most people don't have a specific revenue expectation from conferences and tradeshows, so it's no surprise they come home empty-handed. Instead, develop a specific revenue target that you expect from the show. It will change how you approach the show before, during, and after. --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. #agencygrowth #deepspecialization #positioning

🚀 Excited to Introduce k-lever! We’ve all been there: attending exhibitions and events, hoping to make meaningful connections, but feeling overwhelmed by the sheer number of booths, sessions, and people. 🤯 Or maybe you’re just bad at remembering people’s presentations and forgot to connect with someone important? We’ve been there too! At k-lever, we’re changing the game. Our platform helps attendees and exhibitors maximize their event ROI by creating personalized agendas tailored to their goals and interests. Whether you’re looking for networking opportunities, specific products, or insights, k-lever ensures you meet the right people and discover the right exhibitors. Here’s what makes us stand out: ✨ AI-powered matchmaking for attendees and exhibitors. ✨ Tailored event agendas in just a few clicks. ✨ Analytics to empower organizers and participants alike. We’re passionate about bridging the gap between attendees, exhibitors, and event organizers. 💡 If you’re an event organizer or know someone hosting an event, let’s chat! We’re currently looking for early adopters to test our platform and shape its future. 🌐 Check us out at k-lever.co 📩 Message us to schedule a demo! Let’s make every connection count. 💼✨

With event attendees, sponsors & exhibitors being more selective than ever in choosing which events to participate in, event organizers need to be laser-focused on what it takes to get their audience excited about their events and drive them to participate. Learn what attendees and exhibitors really want from events, what activities and activations really motivate them, and explore new ways to refresh and deliver on your event’s core value proposition. We'll look at key data insights, discuss what they mean, and explore what to do about them. Sign up for this FREE webinar that will show insights from the  Freeman Company trends report with Ken Holsinger!

🛑 Myth: Meeting attendees at trade shows doesn't really impact buying decisions. ✅ Fact: Trade show attendees are 72% more likely to buy from an exhibitor they have met in person than from a competitor they have not met. This statistic highlights the incredible power of face-to-face interactions in building trust and closing deals. Don't underestimate the value of personal connections made at trade shows—they can be game-changers for your business! #MythBusting #TradeShowFacts #Networking #SalesStrategy #BusinessGrowth #EventMarketing