Baxter International Inc.’s Post

May wasn't the best month for me... I spent 2 weeks out of my business recovering from appendix surgery. At the same time my business partner Bradley was on holiday for a week with very little Internet connection. So essentially for one week neither of us were at work. In that one week we were both off we generated 31 leads for a resin bound/imprinted concrete driveways business. 71 leads for a budget blinds client 27 leads for a shutter company with a cost per lead of £10. In that 1 week when neither of us were working we generated £1000s for the companies we work with. We were able to do this because we have spent time building a team of people we can rely on to deliver exceptional results, who work on their own with little guidance from myself or Bradley. This is what working with us can do for you, we get you more work, you build out a team, invest back into your business and then eventually take a back seat and watch the business run without you. I have 2 spot left to work with us before our price increase next week, drop me a message if you want to grow and not get left behind when it comes to digital world.

It is amazing how much we take for granted on how we communicate in our everyday lives in 2024. This weeks episode of The Ortho Show features serial entrepreneur and orthopedic foot and ankle surgeon Selene G. Parekh, MD, MBA. We are contemporaries and I love his story of how he got his research gig while at Boston University for his 7 year BS/MD program. There was no email or cell phones and getting mailing addresses for labs was near impossilbe. He literally got on the T in Boston and hand delivered his resume to all of the research labs in town. Two days later he gets a research gig with Henry Mankin at Mass General Hospital. I call that the Baby Boomer Hustle. Selene G. Parekh, MD, MBA is another shining star in Orthopedics and it is a privilege to share his story. Thank you to our sponsor OSSIO. You don't have to settle for metal. The episode is live. Thank you for the support of our followers. #followthefro

Short video on the issues of legacy tech and best strategies. Good to do this session alongside Karen Stanford from GreenKite.

Sitting on #legacy tech? Feeling the pain of rising maintenance costs? Worried about reducing business competitiveness? Some thought provoking insights & advice from Simon Fenn from Go-Insur PAS and Karen Stanford from GreenKite in this extract from a recent Tech Matters Surgery session run by the Managing General Agents’ Association (MGAA). The TechSurgery question is, "We’re a £10m+ GWP business with an ageing bespoke built PAS. It does its job but we’ve seen basic running costs creep up over the years, now very high - too high we think. Making process changes is punitive with long timeframes and product diversification is out of the question. What’s your advice?" #Modernisation #DigitalTransformation Michael Keating Julia Coakley Tim R.

Want to learn more about our founder? Here’s a great overview of just some of Joel Matta’s achievements.

🚀 Ready to take your start-up or scale-up to the next level? Here at Lawnch, we specialise in guiding businesses just like yours through the exciting yet challenging journey of growth. We understand the unique pain points that come with launching and scaling, whether you're in e-commerce or tech. The good news? You're not alone—countless businesses have walked this path before you. What sets us apart? We provide tailored solutions that you may not have even considered yet. Forget the textbooks and articles; real solutions come from experience and firsthand knowledge. When the stakes are high, you need experts who truly understand your challenges. Just like you wouldn't go to a GP for heart surgery, don’t settle for generic advice when it comes to rapid commercialisation. Let us be your trusted partner on this journey. #legalservices #lawyers #businesslaw #lawnch

𝐌𝐚𝐤𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭. 𝐈𝐧 𝐚 𝐆𝐎𝐎𝐃 𝐰𝐚𝐲. As many of you know, I had ACL and meniscus surgery last year. I was in what felt like the umpteenth week of recovery where I could finally start getting out of the house more. We went to see the Nutcracker. Instead of letting my crutches be an eyesore, I decorated them with Christmas flair and went on my merry way. I got so many compliments. People LOVED it. 𝐓𝐡𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞 𝐢𝐬 𝐭𝐡𝐢𝐬: 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐢𝐧 𝐚 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐝 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐰𝐚𝐲, 𝐩𝐞𝐨𝐩𝐥𝐞 𝐧𝐨𝐭𝐢𝐜𝐞. This holds true in your personal life but also in the marketing space. The most successful marketing campaigns that I've worked on are ones where we put most of our project resources into thinking about how to stand out in a good way and crafting unique and genuine differentiated messaging. I think this is especially important in a crowded space like higher education and ed tech, where you run the risk of getting lost in a sea of competitors. A little sparkle and flair in your messaging -- or in my case, crutches -- goes a long way! #marketing #edtech #highereducation #facepalmfridays

Today, my husband is undergoing carpal tunnel surgery on his right hand, his dominant hand. While the procedure carries some risks, we've decided to move forward to alleviate his pain and improve his quality of life. How else will he tinker with his endless hobbies!! This experience got me thinking about the balance of risk versus reward in business. In the life sciences sector, leaders often face decisions that carry inherent risks. Whether it's implementing a new process, investing in innovative technologies, or restructuring teams to enhance efficiency, the potential for challenges exists. However, avoiding these risks can mean enduring ongoing inefficiencies, misaligned strategies, and missed opportunities for growth. In my work with small to mid-sized life sciences companies, I emphasize the importance of evaluating risks and rewards carefully. Just as we trust the expertise of surgeons to guide us through medical procedures, I help businesses navigate their operational challenges with informed strategies and tailored solutions. By addressing inefficiencies and documenting processes, we mitigate risks and position companies for sustainable success. Taking calculated risks can lead to significant rewards, transforming pain points into opportunities for growth and innovation. Here's to making informed decisions that lead to a healthier, more efficient future, both personally and professionally.

I’m off this week, recovering from some surgery. Did you factor things like this into your business? If you have staff, can they cover your work? If you work alone has your pay disappeared whilst you aren’t working? It’s not all roses running a business. Have you planned for sickness? #startup #staff #planning

Remember that time a "nail in his head" saved a man's life? Earlier this year, a patient came in to the ER after a nail had been lodged in the skull. Using a Surgical Theater, 3D XR rendering of the patient's anatomy, the surgeon uncovered an incidental finding of a potentially life threatening AVM. The patient went through surgery to remove the nail and repair the AVM, and is doing great! This is the significance of eXperiential Reality technology. The ability to see things that otherwise would have been missed. Knowledge is power. Power of confidence—for every patient, with every provider, and in every institution. Join the revolution. Visit www.surgicaltheater.com.