BBG Ventures’ Post

The dominance of short form platforms, like TikTok and YouTube, poses a growing challenge across the media landscape — impacting traditional broadcasters, sports rights holders and content aggregators alike. While these players continue to prioritize long-form content, a blind spot in short form strategies threatens the ability to attract, retain, and monetize audiences — especially younger viewers — effectively. If what’s past is prologue, this presents a serious threat to their streaming businesses, unless they recognize the opportunity rather than suffer the paradigm paralysis of their predecessors. Source: The Hollywood Reporter

📺 A few insights about US Hispanics & #Streaming ⬇️ US Hispanics account for 20% of the total US population and represent the 5th largest GDP in the world. But how are the #broadcasters & #streaming companies addressing this demographic? ⬇️ 3 key points from my latest research highlight for Dataxis - article below. 🌎 1 -  Historic Hispanic Content Providers Diverge on their Streaming Strategy A telenovela powerhouse in the US, #Telemundo is known for its eponymous TV network. Its digital extension takes the form of the Telemundo Hub on Peacock, which allows the company to benefit from the service’s massive scale (34M subscribers).    But if you think #SVOD for US Hispanics, ViX comes top of mind. TelevisaUnivision’s service offers a #hybrid subscription model, spanning from #AVOD and ad-supported to ad-free tiers (viewership funnel). But with which content? ➡️Drama accounts for 24% of Vix’s content catalogue, while 51% of the shows available have been produced either in Mexico or in the US. 📺📈 2 - FAST Channels in Spanish Are a Huge Opportunity for US Advertisers! TelevisaUnivision is the media group that rolled out the most #FAST Channels in Spanish, followed by Canela Media. #EstrellaTV is the FAST channel in Spanish with the highest reach - 408.32M of cumulated reach, on all the platforms the channel is available on. Being the 5th largest #GDP in the world, US Hispanics are a key target group for advertisers. Yet, we lack a comprehensive report dedicated to both FAST & US Hispanics.    ➡️ That’s why Dataxis is launching a dedicated consumer survey! Discover how US Hispanics engage with FAST, thanks to personalized & specific questions such as:  Pluto TV, Tubi, Canela.tv … What’s the most popular FAST service among US Hispanics? Or is there enough Spanish-speaking FAST content? Please reach out to Jérémy Hardy or contact sales@dataxis.com for more information!  ⚽ 3 - Sport (Soccer) Key to Retain Hispanic Audiences Lionel Messi coming to Major League Soccer has undeniably been one of the most exciting sports news in the US last year! Turns out it happened at the right time - before the 2024 Copa America and the upcoming 2026 World Cup - with both events taking place in the US (+ Canada & Mexico for the WC). TelevisaUnivision benefited from such a positive dynamic around soccer, streaming games through ViX and broadcasting on Univision as well, which remained the #1 TV network among US Hispanics in Q224. Aside from ViX, streaming giants also #simulcast premium sports content in Spanish (Peacock for #PremierLeague for instance) and this isn’t limited to soccer (#PrimeVideo with #ThursdayNightFootball and ESPN with Major League Baseball (MLB) for instance.) 📅 Don’t miss our event CTV Days US Hispanic & Latin America on November 15th in Miami! 👉 https://lnkd.in/e7YjwzC9 https://lnkd.in/exSgt_3f

Rod Prosser, Chief Sales Officer, reflects on redefining audience engagement in AdNews Australia's end of year Perspectives. Rod said: "As 2025 unfolds, the Australian television landscape is undergoing a profound transformation. "Beyond traditional broadcasting, Paramount Australia has a multiplatform ecosystem that reaches 94% of Australians. In a typical month, we connect with 16.3 million viewers across Network 10, 10 Play, and Paramount+, with over 237 million social media video views.  "Our multiplatform approach, innovative technologies, and commitment to compelling content position us at the forefront of a media revolution." https://lnkd.in/gxaDZb5K

CTV is exciting, growing YoY, but.... Not all Connected TV was created equally. There are a set of new challenges for advertisers - specifically around how data is collected and linked to target the right viewer on the right device. Recently our Founder & CEO, Dan Larkman, sat down with StreamingMedia.com to discuss reasons why some people have a bad CTV ad experience. -- Keynes Digital -- #connectedtv #ctv #streaming #digitalmarketing #performancemarketing https://lnkd.in/gN5NqYWy

Relive the magic of #CannesLions2024,✨ plus all-new announcements from Roku, all in our new blog post: https://lnkd.in/gJTRjHis #Streaming #Advertising #Cannes

Unlocking Instagram's Latest Features: A Guide to Broadcast Channels https://lnkd.in/e3yMpsMq #Instagram #Instagram-Channel #instagramchannel #instagramchat #instagramgrowth #instagramgrowthtips #instagramgrowthhacks #instagramgrowthstrategy

The media landscape continues to evolve, and new strategies are reshaping the way we monetize content. In this article from the FEED Magazine Autumn issue, we discover the tools and strategies available to networks, rightsholders and platforms when it comes to OTT monetization. Accedo.tv's VP North America Mrugesh Desai is featured in this piece, sharing his thoughts on how FAST channels are enabling content owners to engage wider audiences and unlock new revenue opportunities. 📈 Have a read here: https://lnkd.in/diAUnabT #streamingmedia #OTTmonetization #FAST

Join Channel 4 and mediarithmics in conversation as we discuss how media companies can unlock more value from their data across the entire business. Devin Parmar and Nathan Knight, MarTech Lead at Channel 4, will cover topics such as: 🏗️ Why and how to prove the incremental value of data on your internal metrics 🔐 The data use cases Channel 4 has unlocked across the broadcaster 🫧 How Data Clean Rooms can be used for much more than advertising Sign up via this link 🔗 https://lnkd.in/eSmWTur2 #CustomerDataPlatform #Broadcast #VOD #CTV #Streaming #Publishers #Marketing #Monetisation #DataCleanRooms David Peltz (he/him) Philip Raby Jean-Vincent Chardon Marie Guimbert Bastien Faletto Christine Tartanson Gilles Chetelat Gilles Guillou

The dominance of short form platforms, like TikTok and YouTube, poses a growing challenge across the media landscape — impacting traditional broadcasters, sports rights holders and content aggregators alike. While these players continue to prioritize long-form content, a blind spot in short form strategies threatens the ability to attract, retain, and monetize audiences — especially younger viewers — effectively. If what’s past is prologue, this presents a serious threat to their streaming businesses, unless they recognize the opportunity rather than suffer the paradigm paralysis of their predecessors.

📣 New client announcement! 🥳 We're delighted to partner with Innovid, an independent advertising platform that powers CTV advertising streaming, personalisation, & measurement for the world’s largest brands, who play a central role in the new digital landscape. Here's what Innovid's SVP of Strategic Agency Development, David Fahey, said about the partnership: "Partnering with 51toCarbonZero is a major step in Innovid’s commitment to reducing carbon impact—not just for us, but for the entire ad ecosystem. With visibility into more than a billion video ad impressions daily, we see the inefficiencies that need fixing. This collaboration helps us drive sustainable change at scale, setting a greener standard for the whole industry." We can't wait for Innovid to use our net-zero solution to drive meaningful change for brands, audiences and our precious planet. #MissionNetZero #NewClientAlert #NetZeroSolution