Bernadette Capulong’s Post

How was your Black Friday event? For our brands, it was a huge success! We saw a beautiful increase in net profits while maintaining a balanced strategy. Here’s the thing: Black Friday doesn’t have to mean massively increasing bids and spending blindly. The key is to avoid falling into the FOMO trap and instead focus on data-driven strategies that maximize returns without breaking the bank. By implementing the right approach, we helped our brands stay competitive, maintain profitability, and scale sustainably—even during one of the most aggressive sales events of the year. How did your brand perform this Black Friday? Let me know in the comments below! 👇 . . . . . #BlackFriday2024 #AmazonAdvertising

🛍️ Black Friday is here! 🛍️ Black Friday is more than just a day of shopping—it's a moment to explore incredible deals, support businesses, and, for some, kickstart the holiday season. As businesses leverage data to personalize offers, optimize logistics, and enhance customer experiences, it's also a fascinating reminder of the role technology plays in shaping modern commerce. Whether you're shopping, strategizing sales, or just observing the buzz, let’s take a moment to appreciate the innovation and effort behind this massive event. For those working behind the scenes to make Black Friday a success—from retail staff to data analysts optimizing the experience—thank you for your hard work! What are you most excited about this Black Friday? Are you hunting for deals, or are you inspired by the business strategies powering this global shopping event? Share your thoughts below! #BlackFriday #Innovation #BusinessGrowth #CustomerExperience #RetailTech

This Black Friday, it's brand over bargain 🛍️ How can you continue to engage customers when they're seeing endless sale promotions? Our latest blog post reveals ways brands can challenge the overconsumption culture of Black Friday: https://lnkd.in/efcnYTVq

🎉 Black Friday is Coming! 🛍️🚀 Are you ready to make this the best Black Friday yet? 💥 This is the perfect time to captivate your audience, drive engagement, and boost your sales with impactful marketing strategies! At Brevo, we’re here to support you with: ✅ Personalized Campaigns to grab attention and convert. ✅ Omnichannel Solutions to reach your audience wherever they are. ✅ Insights and Analytics to refine and optimize every step of your strategy. Let’s make this Black Friday a record-breaking one for your business! 💪 📅 Start planning today and stay ahead of the competition. #BlackFriday2024 #MarketingExcellence #BrevoSuccess #BrevoEnterprise

To make the most of Black Friday, leverage key strategies that drive engagement and boost sales. Start with compelling Black Friday messaging to capture initial interest. Then, use COUNTDOWN TIMERS to create a sense of urgency by telling buyers they must act quickly. Highlighting limited quantities through QUANTITY COUNTDOWN emphasizes scarcity, turning hesitation into conversions as shoppers rush to secure their items before stock runs out. Strategic FOLLOW-UPS with visitors and cart abandoners can reignite interest, drawing them back to complete purchases and increasing overall sales. EXTENDING THE END DATE offers one last chance for those who might have missed out, helping to attract more buyers and maximize revenue potential.  When combined, these strategies create an effective Black Friday experience that promotes excitement, a sense of urgency, and a smooth buying process. #Blackfriday #Blackfridayoffers #yourbusinessoptimised

I decided NOT to do #blackfriday this year... Someone recently asked if we’re ‘ready for Black Friday’… As an Australian business, I have to admit, we’re not quite sure how to approach these types of ‘events.’ Beyond the hype of sales and promotions, it’s a bit of a mystery, should we dive into discounts just because it’s expected, or hold back if we’re not fully aligned with it? Instead of following the crowd, I’d rather focus on what genuinely resonates with our customers here. Just because it's a big deal somewhere else doesn't necessarily mean it's right for our brand or our audience. Sometimes, it’s more valuable to stay true to what matters locally than to chase every global trend. How do other Aussie businesses feel about events like Black Friday? Are you all in, or do you take a different approach? I'm not against it, I just don't know how to connect it to my brand and customers.

Next Friday is Black Friday. A day for customers to celebrate as they chase a bargain. If you’re offering a Black Friday deal, will you be celebrating a boost in sales? Or regretting a drop in margin? Black Friday is a well-established event now. It’s not (just) about retail, consumers and Christmas. Companies from all sectors grasp the opportunity to offer discounts in the hope of driving sales. It’s accepted practice. But not everyone follows this rule. Apple. Hermes. Tiffany. No Black Friday offers on their website. Premium brands aren’t focused on price. They’re focused on quality. Black Friday is a risk, rather than an opportunity. A risk to their reputation, rather than an opportunity to drive sales. These companies stay consistent. Continuing to build their relationship with their customers. A relationship built on quality, not price. _____ If you would like to have a chat about how to avoid competing on price, it would be great to hear from you. I’ve been doing this for thirty years, so I'm always happy to share some of that experience. I make time in my diary every week for these conversations, so drop me a message and we can arrange something. Photo by Serena T on Unsplash #Brand #Premium #BlackFriday

To make the most of Black Friday, leverage key strategies that drive engagement and boost sales. Start with compelling Black Friday messaging to capture initial interest. Then, use COUNTDOWN TIMERS to create a sense of urgency by telling buyers they must act quickly. Highlighting limited quantities through QUANTITY COUNTDOWN emphasizes scarcity, turning hesitation into conversions as shoppers rush to secure their items before stock runs out. Strategic FOLLOW-UPS with visitors and cart abandoners can reignite interest, drawing them back to complete purchases and increasing overall sales. EXTENDING THE END DATE offers one last chance for those who might have missed out, helping to attract more buyers and maximize revenue potential.  When combined, these strategies create an effective Black Friday experience that promotes excitement, a sense of urgency, and a smooth buying process. #Blackfriday #Blackfridayoffers #davidletizia

Veldskoen Supports Local Businesses with the Black Friday Local List 🖤 Let’s face it: Black Friday can be daunting for even the most seasoned shopper. Online or on the street. Since Veldskoen’s inception, we have always championed local brands doing good for communities and creating meaningful and impactful products that stimulate the local economy through job creation and more. And with fast fashion/interior e-commerce giants dominating ad spend on social media, local brands stand to suffer most during a time when consumers are in the shopping-willing period. This year, we want to support local again by creating a local list of South African brands giving a little or a lot to customers this Black Friday. We’ve started a list that will be live for brands to add their deals. We want this list to go viral. Whether it's via email, WhatsApp, iMessage or smoke signal, let’s share this list to give local brands a chance to thrive this November. If you are a local brand that makes products in South Africa and want to be part of this list, fill in this simple form below. No company is too big or too small. The list will be updated every 24hrs until the 2nd of December 2024. https://lnkd.in/dvy8RhUe

Black Friday: a day that once symbolised deals has now become synonymous with overwhelming inboxes, frantic sales, and a pressure to join the chaos. As a business owner, I’ve watched how even brands that typically avoid this consumer-driven event are opting in, often to avoid being left behind. But does it really have to be this way? At Birds on Bikes, we decided not to participate in Black Friday sales this year. Here’s why: We believe in intentional shopping, not impulsive buying. We value the sustainability of our practices and our products. We’re committed to preserving the integrity of what we offer, rather than discounting our values. I’d love to hear your thoughts: Do you think Black Friday has lost its meaning? How can brands and consumers work together to create a healthier, more mindful approach to this season? Let’s start a conversation.