Leonardo B.’s Post

How was your Black Friday event? For our brands, it was a huge success! We saw a beautiful increase in net profits while maintaining a balanced strategy. Here’s the thing: Black Friday doesn’t have to mean massively increasing bids and spending blindly. The key is to avoid falling into the FOMO trap and instead focus on data-driven strategies that maximize returns without breaking the bank. By implementing the right approach, we helped our brands stay competitive, maintain profitability, and scale sustainably—even during one of the most aggressive sales events of the year. How did your brand perform this Black Friday? Let me know in the comments below! 👇 . . . . . #BlackFriday2024 #AmazonAdvertising

A thought ahead of Black Friday... However you currently measure the unique genius that you add to the world: 🧡 You are worth every penny, all of the time 🧡 You are probably worth more than you think 🧡 You are most definitely not worth less Marketing hooks & headlines can be great - they can capture attention and stop the scroll. Black Friday discounts certainly work in the world of retail (and will save us all a few pennies on Christmas gifts) But you are not an air fryer. Discuss... ⬇️ #BlackFriday

Last year’s Black Friday broke records on TikTok Shop, and this year promises to be even bigger. 💡 Fun fact: Last year, TikTok’s U.S. Shop achieved phenomenal growth, surpassing $33 million in GMV on Black Friday alone. TikTok Shop sellers, are you ready to make the most out of this year’s Black Friday rush? 💥 Don’t just sell—thrive this Black Friday with 50% OFF FastMoss + a 15-Day Free Membership! 👉 Let’s make data your superpower. Visit FastMoss.com to learn more and crush your Black Friday goals! What’s your go-to Black Friday strategy? Share your tips below! 👇

Hey everyone, Lucy here👋 Just coming on to give my two pence, whether you asked for it or not. My little grumble? Black Friday. This infamous period of mega-sales has slowly made its way over from the States in recent years - and I for one, HATE it. Why? ❌ Mass hysteria and panic buying ❌ Independent, local businesses can't compete ❌ Encouraging consumer culture ❌ Associated waste with mass consumerism ❌ Some 'deals' aren't actually deals You may think a marketer would LOVE Black Friday - a chance to build some hype, boost sales, and attract new customers, but not all of us work that way. A lot of the time Black Friday sales just encourage people to buy things that they don't *really* need. Who wins? The big corporations who are able to compete on price. Who loses? The independent sellers struggling to keep up. Oh, and the planet, yet again. Anyway, that's my little whinge over👍 #BlackFriday #EthicalMarketing #MassConsumerism #ConsumerCulture

6 tips for a successful Black Friday: 1. Generate excitement for your offers Warm up your audience using social media channels to post teasers before Black Friday. 2. Test your online store Ensure your store is 100% up and running before the big day. A website glitch will cost you dearly! 3. Mail your loyal customers Give your subscribers advanced warning of your BF offers to encourage them to take action on the day and to reward them for their loyalty throughout the year. 4. Create unique and irresistible offers Customers will expect steep discounts and great deals. Consider how you can package your offers so shoppers feel they’re getting real value for their money. 5. Check your stock levels Ensure you have the right amount of stock so your customers aren’t disappointed. You’ll want to ensure you have enough of your top-selling products to meet demand and make a profit. 6. Pre-plan your social media posts for Black Friday You’ll be busy on the day, so prepare your social posts in advance. However, don’t schedule them in case you run out of stock. Picture: Abstract Painting No. 5 Ad Reinhardt (1913–1967)

Ahh… don’t you just love Black Friday? 🤩 Deals are flying left, right and centre, but how do you know which ones you should take advantage of? 🤔 When it comes to empowerment, I know a thing or two about what’s worth spending your money on and what isn’t. So, here’s what I would recommend: ✅ DO search for the product you want. This way you will get the results that you want. ❎ DON’T search for a product or tool that isn’t worth the hype. Chances are you will receive results on things that you don’t want. Watch out for shiny object syndrome. Was this post helpful? If so, hit the share button 👆 #BlackFriday #BlackFridaySale #CyberMonday #BlackFridayDeals

Actionable tips and strategies for Black Friday. ⚫️🟡 These tips focus on practical actions that any local business can quickly implement to attract more customers and drive sales. Get them here: https://lnkd.in/e6iqSGa8 #blackfriday #businesstips

Hey you, yes you! Ready to turn this Black Friday into your best one yet? 💥 And check out these post ideas that will have your followers double-tapping without even thinking about it (swipe right)! Let’s make those scrolls turn into sales! #SMMtips #BlackFridayTips #BlackFriday #Sale

Hail Universe ✨ Truth of Time 🧘 The Day Has Come: Black Friday Have you ever wondered why it’s called Black Friday? 🖤 Maybe it’s because corporations pull us into a black hole of mindless spending, causing loss and stress. 🛍️ Black Friday Challenge: Who’s REALLY in control—YOU or the corporations? Can you resist buying what you want but don’t need? 💡 Can you control your desires and prove that it’s YOU running your life, not clever marketing tactics? 💪 Can you Boycott Black Friday? 🚫 If your answer is YES: ✅ Skip that one-click “Buy Now” on Amazon. Sorry but not sorry Amazon ✅ Leave your mobile behind and explore your local stores instead if needed. ✅ Support small businesses and local retailers, fulfilling the needs of many directly instead of feeding the greed of big corporations. Make conscious choices. Your wallet has power you built by trading your precious time of this life—use it wisely.🌱 Comment, share, or like—but remember to take control of your choices. Buy what you need, when you need it, not when big corporations push their profits by luring you into buying things you never needed in the first place.💡 #BlackFriday #BoycottBlackFriday #ShopLocal #SupportSmallBusiness #Minimalism #ConsciousLiving #MindfulShopping #ConsumerPower #Sustainability #HailUniverse #TruthofTime

🌟 Happy Black Friday! 🌟 Today is more than just a shopping day – it’s a celebration of opportunity, growth, and connection. Black Friday is a reminder of how businesses innovate to bring value to their customers, offering not only great deals but also a chance to build lasting relationships. Whether you're a shopper hunting for the perfect deal, a business working tirelessly to meet customer expectations, or a professional exploring new ways to enhance your brand this season, today is a day of possibilities. Let’s use this Black Friday as a moment to: 🛍 Support businesses large and small 🌍 Make conscious and impactful buying decisions 🤝 Celebrate the hard work of retail and marketing teams who make it all possible Wishing everyone a fruitful, fulfilling, and successful Black Friday! #BlackFriday #Opportunities #Growth #BusinessInnovation