Experienced Travel & Tourism Media & Advertising Expert | Helping companies sell holidays and amazing days out. G Adventures, Eden Project, Journey Latin America, Coastal Cottages of Pembrokeshire, Saddle Skedaddle etc
3 harsh truths for travel and tourist destinations aiming to grow visitor numbers in 2025. Yes, travel numbers are increasing, but it doesn’t mean it’s all plain sailing… There are some harsh truths that need accepting: 1. Competition is fierce The level of competition for travel and tourist destinations is incredibly high. Although traveller numbers are increasing, you can be sure the level of competition is too. 2. The ‘Big Players’ have Big Budgets There are some big players in the industry that have mammoth budgets and incredible deals. The likes of Easyjet holidays, Tui and Jet2 are everywhere. Why? Because their media budgets are sizeable. To compete with these players, you need to be looking at creative ways to get attention without competing purely on budget. 3. Travellers are pickier and savvier This may be good news rather than bad. There’s a growing sector of the travel world that want responsible, ethical and sustainable experiences. If smaller companies and destinations can find ways to authentically build this into the proposition, there’s a ready-made audience of potential customers waiting. 2025 has the potential to be a huge year for many travel and tourism companies… But they have to be very aware of the reality.
