Just been reading this article. The EU is talking a lot about sustainability in the fashion industry and making estimations of how much is wasted by the consumer. Unfortunately, they talk less about the industry! By experience, the issue is also coming from how and where we produce! A lot of samples is just going to the garbage including competitor samples. I would be curious to see the exact amount of garments which have been thrown out before the final product - this issue should have much more attention from the EU (based on correct numbers)! New technology - like 3D software - could be part of the solution allowing virtual fittings - reducing the number of samples, increasing sustainability and saving money for the industry.
Benoît Parotte’s Post
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Fashion Designer & Content Creator
9moThis is so true. The sustainability topic is always consumer-focused and much less company focused. If only there was more transparency in the industry! I agree virtual fitting is the way of the future.