Ben Walton’s Post

In beer post covid, in every single international market - only two segments have grown. As each country reopened the same thing happens People either drink to forget or drink to remember. High alc beer and zero alc beer are the only two segments growing. Mainstream beers have switched low carb. NZ was the last to reenter NZ was the fastest to pick up on one of the trends and retailers have supported. This is NW Thorndon. This bay didn’t exist two years ago. How bloody awesome we have the good choice of good choice Cheers Ajit.

How would you rate your business for commitment and intent? I was in some of the early planning meetings at Wiper and True (that’s where my involvement starts and ends I can take no credit for the end result) around launching alcohol free beers. The intention was clear, to take the time and resource needed to make them world class. We’ve all been in those meetings when lofty ambitions fill the room and everyone gets excited then slowly, over time, without anyone really knowing why, that energy and focus wanes. I watched as no stone was left unturned to make the dream as amongst a reality as, amongst many other things a new piece of kit was sought out and we became the first people in the UK to have it up and running. The intention was still there from the original meeting. There was then a key point of commitment, what to call the Pale Ale when it launched? Should it be an alcohol-free version of Kaleidoscope the flagship beer or something else in case it was perhaps seen as “lesser” because of the alcohol-free aspect? The decision was made to call it Kaleidoscope – a clear commitment to achieving the standards originally set out and confidence that everyone working on the project was intent on operating to that level. Many, many months later and Wiper and True have just scooped awards for Kaleidoscope and Tomorrow at the world alcohol free awards. A reward not only for all the hard work, but the commitment and intent by everyone involved to achieving that goal. Congratulations to Michael Wiper everyone at Wiper and True involved. As you come up for air at the end of the first quarter (a good thing to do), how strong is the commitment and intent within your business to achieving the goals you perhaps set at the beginning of the year? Honestly? Perhaps it’s time for a reappraisal of how well you are building a high-performance culture.

How would you rate your business for commitment and intent? I was in some of the early planning meetings at Wiper and True (that’s where my involvement starts and ends I can take no credit for the end result) around launching alcohol free beers. The intention was clear, to take the time and resource needed to make them world class. We’ve all been in those meetings when lofty ambitions fill the room and everyone gets excited then slowly, over time, without anyone really knowing why, that energy and focus wanes. I watched as no stone was left unturned to make the dream as amongst a reality as, amongst many other things a new piece of kit was sought out and we became the first people in the UK to have it up and running. The intention was still there from the original meeting. There was then a key point of commitment, what to call the Pale Ale when it launched? Should it be an alcohol-free version of Kaleidoscope the flagship beer or something else in case it was perhaps seen as “lesser” because of the alcohol-free aspect? The decision was made to call it Kaleidoscope – a clear commitment to achieving the standards originally set out and confidence that everyone working on the project was intent on operating to that level. Many, many months later and Wiper and True have just scooped awards for Kaleidoscope and Tomorrow at the world alcohol free awards. A reward not only for all the hard work, but the commitment and intent by everyone involved to achieving that goal. Congratulations to Michael Wiper everyone at Wiper and True involved. As you come up for air at the end of the first quarter (a good thing to do), how strong is the commitment and intent within your business t

Our permanent Beerwall® and mobile EBar solutions can each pour two perfect pints of draught Guinness, simultaneously, in just 15 seconds - compared with an average of 60 seconds per pint at manned bars. As a result of this speed and high quality of pour, EBars have enabled several of our customers to introduce draught Guinness as an option which their manned bars previously didn't offer. And with more choice on offer, better sales should soon follow. Want to add Guinness or other stouts to your event or venue's menu? Get in touch with our team to see a demonstration of EBar's abilities - see link in comments. #LoveEBar #Beerwall #PerfectPints #PerfectPour #FastestPour #EBarAutomation #BarTech ----------- You can follow EBar and be first to hear our news and events. And, if you want to speak with our sales team, see the link in the comments below.

So here we are! We Are Beer Industry. After a decade of pure drinker focus, this is our new venture to give more value to the industry I LOVE. 🍻 So, what is it? A year round series of Insight reports and events, that wraps with the Industry Expo and Conference, which will be precede LCBF in July '25 to form Europe's most important beer week. Accessed via a Membership, the benefit is a year long stream of inspiration and insight designed to help business strategy - accessible to beer businesses of ALL SIZES and HYPER-RELEVANT to their needs. What do you get as member? A hell of a lot. Reports, impactful insight, events, learning, networking. This is full access to tap into what we do at We Are Beer. Click below for the itemised list. Why is this unique? It's born of the industry, for the industry. From the insights to the events, relevance is the word of the day. And at We Are Beer we have skin in the game, access to brilliant data and networks to run into insight. Modern beer is an industry built of creative connections. Together, we are beer.

Looking forward to being part of this webinar. If you want to find out more about how low & no is impacting the Scottish on trade market and how to capitalise on the opportunities it presents then sign up - details below 👇

I never thought about pursuing a career in modelling... Thankfully (for us all) I won't be any time soon, but don't let my mesmerising performance distract from the vital role steel kegs can have in your supply chain, and in the search for increased environmental sustainability in your business. Check out this short video by the Steel Keg Association here⬇