Betsy Reznicek’s Post

Wondering how often to send newsletters for your nonprofit? 📨 A monthly newsletter is ideal for keeping your audience informed without overwhelming them. Aim to include important updates like your latest achievements, upcoming events, and impact stories to keep supporters engaged. Best practices include using eye-catching subject lines, keeping content concise, and always including a clear call-to-action—whether it’s to donate, volunteer, or attend an event. Consistency is key, but don’t forget to segment your email list to tailor messages for specific donor groups. Or... we could take care of it for you, you decide. Visit socialigood.com and let's start making an impact together #NonProfitResources #NonProfitSuccess #NonProfitMarketing #TampaCharity #AmplifyYourImpact

I received over 100 spam calls in the last 24 hours - and it was a fundraising teaching moment. Yesterday, I was looking to get a quote to lay a new patio in our backyard. Since that online inquiry, I've gotten over 100 calls and they're still coming. On one hand, I was and remain very annoyed (the resurgence of spam calls drives everyone nuts). On the other hand, one of those companies who called back promptly will be getting my business. Here's my point: when I expressed interest, someone took notice. Question for you, fundraiser: when someone expresses interest in your mission, who takes notice? Does anybody? Too often, prospective donors are proverbially raising their hands through a small donation or volunteering or providing their feedback, as if to say, "I'm beginning to start to care about this mission and now I'm waiting for someone to talk to me". Too often, the nonprofit sector is the exact OPPOSITE of the annoying telemarketer. Instead of 100+ calls, it's silence. When a prospective donors shows interest, make sure someone takes notice. #Philanthropy #Fundraising #Propsects

Fundraisers - are you looking for inspiration to raise more major gifts? If so, I’ve put together an exclusive free resource just for you! The Major Gift Insider is an easy-to-read fundraising resource round up. Every month, you’ll get practical tips, actionable ideas and exclusive offers to help you build the skills, strategies, and systems you’ll need to raise more major gifts. Here's a sneak peek of what's inside… • How to leverage the power of great questions • Costly year end mistakes you may be making (and how to fix them!) • Why your annual revenue target goals may be holding you back If you aren’t on my list yet, this is the perfect opportunity to join us before I send out the latest edition next week >>> https://lnkd.in/gp-rn7Zb 𝘔𝘺 𝘯𝘢𝘮𝘦 𝘪𝘴 𝘌𝘮𝘮𝘢 𝘓𝘦𝘸𝘻𝘦𝘺, 𝘢𝘯𝘥 𝘐 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶𝘳 𝘧𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘵𝘦𝘢𝘮 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘦 𝘴𝘬𝘪𝘭𝘭𝘴, 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘢𝘯𝘥 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘳𝘢𝘪𝘴𝘦 𝘮𝘰𝘳𝘦 𝘮𝘢𝘫𝘰𝘳 𝘨𝘪𝘧𝘵𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘯𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵. 𝘓𝘪𝘬𝘦𝘥 𝘵𝘩𝘪𝘴 𝘱𝘰𝘴𝘵? 𝘓𝘦𝘵’𝘴 𝘴𝘵𝘢𝘺 𝘪𝘯 𝘵𝘰𝘶𝘤𝘩! 👋 𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘮𝘦 🔝𝘎𝘦𝘵 𝘮𝘺 𝘧𝘳𝘦𝘦 𝘍𝘪𝘭𝘭 𝘠𝘰𝘶𝘳 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘨𝘶𝘪𝘥𝘦 (𝘭𝘪𝘯𝘬 𝘢𝘵 𝘵𝘩𝘦 𝘵𝘰𝘱 𝘰𝘧 𝘮𝘺 𝘱𝘳𝘰𝘧𝘪𝘭𝘦) #fundraising #majorgifts #nonprofit #philanthropy

Year End Appeal Writing Tip #3 At its most basic level, you can define fundraising this way: The community has a problem. Your organization has the solution� But here is the key - The only way that your organization can implement the solution is with donor dollars. I know what you are thinking� that�s great, but how does that translate to my spring appeal? You do this by concentrating on putting the donor at the center. This letter isn�t about the organization. It isn�t a letter about your organization�s accomplishments. It is about the reader and how they can make an impact, by making a gift. An easy way to do this is to use �You� language. Eliminate all the �we�s� and �ours� Everytime you talk about yourself, in an appeal letter, an angel loses its wings. OK maybe that is stretching it a bit, but you are costing yourself gifts. People give when they see themselves in the solution. Using the word �you� helps accomplish this. Good Luck and let us know how it goes. #AMPO #AnnualGiving #NonprofitFundraising #DonorEngagement #Philanthropy #FundraisingAppeal #CharityImpact #NonprofitSector #StrategicPhilanthropy #DonorStewardship #NonprofitSuccess

Happy Halloween! 🎃 🚫 Skip These DEADLY 🪓Giving Tuesday Moves! 🚫 As we gear up for Giving Tuesday, it’s crucial to avoid strategies that can hurt our campaigns. Here are some moves to steer clear of: 1.Using weak calls to action. 2.Ignoring your audience. 3.Not engaging on social media. 4.Offering a bad mobile experience. 5.Waiting until the last minute. 6.Forgetting to thank your donors. Let’s make this Giving Tuesday a success by focusing on what truly works! What are your Giving Tuesday plans? 👇 Share your ideas below! #GivingTuesday #Fundraising #FundraisingTips #DonorEngagement #SocialMediaStrategy #NonprofitStrategies #CampaignSuccess #Charity #NonprofitMarketing

Is there only one best format for a fundraising message? I think so. This works for all fundraising communications from fundraising emails to your next case for support. 1.      Here’s the problem. 2.      Here’s the best solution and why we (your org) are the ones to deliver this solution. 3.      Here’s how you can help (call to action). This is the basic skeleton and there are some important additions you need to build onto it. 1.      The moral dimension – how will giving make the donor feel? People want to know that they are doing a good and kind thing – that donating is the right thing to do. 2.      Stories – evidence that your org is making a difference one person at a time. 3.      Trust – Evidence that donating to you is low-risk, that you will deliver on your promises. Anything else you would add to your next donor communication? Or leave out? #fundraising #fundraisingpro #philanthropy

I refer to the concept of the "Giving Ladder" pretty frequently. I don't see a lot of folks referencing it, but I think it is an important idea in fundraising: We always want to be engaging our community in an appropriate way and in ever deepening ways, like any relationship. The idea is that folks will get involved with your organization by taking the first step, and as they climb, their engagement, commitment, and level of support also increases. I see too many organizations dumping people into buckets and leaving them there. There are potential major donors in your membership, and there are donors in your non-paying community, and there are mid-level donors in your regulars. It is important to always be inviting folks to check out the view from a higher rung. Thanks to Jill Singer for designing this and to Lily Huynh for adding it to my website (acornhillassociates.com) as a downloadable. #GivingLadder #Philanthropy #RelationshipBuilding #Fundraising #NonProfit

A question in the Association of Fundraising Professionals (AFP Global) forum caught my eye. The poster asked for peer input on how to balance Giving Tuesday and end-of-year appeals since both fall in Q4 and the overlap is real. Great question. A couple of responders mentioned steering clear of Giving Tuesday. One highlighted creating a special giving day that didn't join the GT dogpile. And the other said they created messaging around not joining the annual event and welcomed donors to give to those organizations seeking funds. Both are solid suggestions. I weighed in, wholeheartedly agreeing with Mary Robinson and Heather Smith (the two respondents noted above). Zig while the 10x-million other nonprofits are zagging on Giving Tuesday. Create opportunity around a special giving day, one that doesn't cannibalize your EoY appeal. Creating a brand-specific event that reinforces your organization helps create brand awareness and builds recognition for your mission. AND you're not trying out-shout, out-humble, out-plead every other agency fawning for alms. In short: Break from the herd and be heard. #NonprofitLeadership #FundraisingStrategy #NonprofitDevelopment #NonprofitMarketing #SocialImpact

To continue engaging #GivingTuesday givers, how about an in-person gathering? People who engage in person give more and more often than those who just click or watch. So what about stewarding your Giving Tuesday donors with an in-person experience? A tour of your space, a chance to break bread with recipients of their generosity, a roundtable with 10 other donors and the VP or ED about the cause. Nothing fancy or time consuming, just something to create a little community among those who gave on this special day, and showcase the organization in a way maybe they haven’t seen before. Even better and more efficient: align the activity with an existing tactic but send a special invitation just to Giving Tuesday donors. #givingtuesday  #eventstrategy #fundraising

Dive into the power of nonprofit nurture emails with us! These emails are like seeds you plant after someone joins your mailing list or shows interest in your cause. Instead of immediate donation requests, they focus on: 🏡 Welcoming: This is where you welcome them to your community and express gratitude for their interest in your cause. 🌿 Educating: With these you share insights into your mission, your work, and the impact they can make. 💬 Engaging: Show supporters that you value their input, invite them to events, and encourage them to join you on social media. 🌟 Inspiring: Fill these emails with stories of success and testimonials, showcasing the impact of their support. 🤝 Building Trust: Transparency is key in your relationships with supporters. Share updates on projects and finances, inviting them to peek behind the scenes. By nurturing these connections, you're not just seeking support; you're fostering meaningful relationships. And when the time is right, these nurtured individuals are more likely to donate because they understand and trust your nonprofit. 🌱💙 #NurtureEmails #BuildingRelationships #Fundraising #Nonprofit #NonprofitLeadership