Beverage Trade Network’s Post

Unlock the secrets to effective wine marketing with our specialised course! 🍷 Learn how to navigate the complexities of the global wine industry, develop compelling marketing strategies, and connect with wine enthusiasts worldwide. Perfect for wine professionals looking to enhance their brand and drive sales. Join us and elevate your wine marketing game! Learn more: bit.ly/3SST6xU #WineMarketing #UCTGSB #ExecutiveEducation #WineIndustry #MarketingStrategy

🥃 Distilled Spirits Market: Crafting Tradition and Innovation 🌿🥃 🌿 Craftsmanship and Tradition: Discover the rich history and craftsmanship behind distilled spirits, from whiskey and rum to vodka and gin, and learn about the traditional techniques that define each spirit's character. 🥃 Market Dynamics: Dive into the factors driving the Distilled Spirits Market, including evolving consumer preferences, the rise of craft distilleries, and the impact of regulatory changes on the industry. Click to more info: https://lnkd.in/dSWAbnMD Key players in the global distilled spirits market include, Diageo plc Belvedere Pernod-Ricard Brown-Forman Corporation Constellation Brands, Inc. Rémy Cointreau Marie Brizard Wine & Spirits Berentzen-Gruppe AG. #DistilledSpirits #CraftSpirits #MarketTrends #Sustainability 🌿🥃

Agree Richard - this is a plaster over an issue - instead of working on the root causes, finding out why things happen, why the consumer behaves in certain ways and thereby fulfilling a need or service, or changing something or creating something new that is needed or not even thought of yet (as in iPhone for example - we never thought it would be everything in 1). This is a panic response to manage duty and margins and costs and everything. We should be looking at other categories - what's growing, what is trending and WHY and HOW. Wine is complicated I am sure we would all agree and lacking in margin and far too safe in its offering. What we should be doing is having a quarterly innovation workshop or conference including online viewing where we can brainstorm and talk about these, create new opportunities from this, talk to the consumer - using even TikTok if we have to. Everything I open these days on any social media is very anti alcohol - so we have to be aware of this movement as well.

Here is the video of our latest webinar with USA's wine buyers: How to Pitch Wine Brands Effectively to USA Wine Buyers. This session features industry leaders Bob Paulinski, MW, Michael Mighetto Hoefling, Dejah S. Overby CS, CSWS, WSET ll and Paul Baldi. The call is a Q and A format call where we answer more than 15 questions directly from winemakers and brand owners. Watch the video on USA Ratings website here.

I'll be explaining the simplified/unified excise law for alcohol production taking effect 1 March 2025. The new regs will make life much simpler and with far better cash-flow on duty payments for distillers and rectifiers and compounders. There isn't a catch! Plus, ask any question - you will get an immediate answer!

The July issue of Beverage Media is out now! Our latest issue centers on the all-important U.S. wine industry, now the fourth-largest in the world. This year, many have been ringing alarm bells about the state of the American wine industry, but is it really all bad news? We investigate. Also in the July issue, learn more about excitement coming out of emerging East Coast winemaking states like Vermont, New Jersey, North Carolina, and beyond. https://hubs.ly/Q02DpW4W0

If you’re interested in the spirits industry and its future, you’ll find this Just Drinks interview with Pete Marino, new President of The Bardstown Bourbon Company, particularly enlightening. Marino shares his insights on the company’s growth trajectory, their commitment to quality whiskey production, and their innovative business model. It’s a must-read for anyone curious about the evolving landscape of bourbon and spirits. Dive into the full article to discover how The Bardstown Bourbon Company. is shaping the future of this beloved industry. 🥃 Read more below ⬇ https://lnkd.in/eNXCKRS2

[New Blog Post] "Thriving in a Tough Wine Market: A Suggested Roadmap" By Jeff Ottoboni. Are you feeling the heat in the competitive wine market? In the fast-paced world of the wine business, it can be tough to stay ahead of the curve. In our latest blog, Jeff shares a comprehensive roadmap to help you navigate through challenges with a set of strategic insights and business tips to empower you on your journey to success. 🚀💼 #WineIndustry #BusinessTips #Operations #SuccessTips #AdvisoryServices

Watch the full video: 'Exploring No & Low Wines with Irem Eren WA, DipWSET : Strategies to Boost Sales.' Discover what makes no and low-alcohol wines stand out, why they’re trending, and how to market them effectively. Learn tips on branding, engaging new customers, and scaling your offerings. Brought to you by Beverage Trade Network. Watch the Full Video: https://lnkd.in/dCTUMasi Sid Patel Beverage Trade Network Ankita O.

📢 Missed Our Webinar? Catch the Replay! If you couldn’t join us live, now’s your chance to watch our recent webinar, “Let’s Educate Ourselves on No & Low Wines and Boost Their Sales”—available now on YouTube! In this insightful session with Irem Eren WA, DipWSET, explore the booming no and low-alcohol wine category, breaking down: - Consumer trends driving the popularity of no & low wines - Effective marketing strategies and distribution channels - Tips for branding and reaching new customer segments - Perfect for producers, retailers, and distributors looking to capture the growing interest in these unique offerings! 🎥 Watch Now: https://lnkd.in/djBw-_A3 About the London Competitions The London Wine Competition shines a spotlight on wines with clear market value, focusing on those brands that genuinely resonate with consumers. Learn more about how we celebrate marketable, consumer-driven wines here: London Wine Competition. Organized by Beverage Trade Network, a global leader connecting the beverage industry, helping brands innovate and grow their market presence. Sid Patel | Beverage Trade Network