Biswajeet Sahu’s Post

🚀 As we see SearchGPT beginning to outpace Perplexity in traffic referrals, today we are launching fresh insights on how Google AIO is approaching the logged-in versus non-logged-in search experience.   📊 Yesterday, we released new findings from BrightEdge Generative Parser™ that reveal AIOs are getting smarter as #Google focuses on specialized and expert news sources, comparative 🔍 Below are just a few findings:   AI Overviews rollout to non-logged-in users is not evenly distributed across industries. While AI Overviews have been rolled out to non-logged-in users, their integration varies significantly across industries.   🏥 #Healthcare: 16% relative decrease 🎓 #Education: 21% relative decrease 💻 #B2B Tech: 17% relative decrease 🛒 #Ecommerce: 90% relative decrease   Specialized and expert sources gain prominence in Google AIO 📰 News and media: Citations for USAToday.com dropped 10.3%, and #NYTimes.com dropped 3.1%. #Bloomberg.com saw an increase in AIO results. 🖥️Technology review websites: Many experienced a similar decrease in AIO mentions, as TechRadar.com dropped 47.3% and TomsGuide.com dropped 16.4%. 🩺 Healthcare: Websites saw significant changes in what AIO cites for its results, steering away from consumer-focused media and blogs and opting for authoritative expert content. 🏥 Consumer news and general health: Websites like #VerywellHealth.com (-77.9%) and EverydayHealth.com (-95.6%) saw declines, while #MayoClinic.org (+32.4%) and the National Institutes of Health website from the U.S. Department of Health & Human Services (+83.2%) saw rapid increases in AIO inclusion. 🦴 Niche health queries resulted in an uptick in specialty health websites, including Spine-Health.com (+266.7%) and Arthritis.org (+89.5%). Terms like "ACL tear symptoms" now benefit from comprehensive AI-generated answers.   AIO finally takes up more real estate on the results page by 10% 📈 ·      After months of shrinking AIO, screen real estate. ·      BrightEdge data shows that the panel has increased in height by 10%, growing from 647 pixels in July to 712 pixels in August. ·      This additional screen of real estate allows for richer, more comprehensive answers and comparisons. 🖥️   Whether it's a #searchengine, #answerengine, or #privacy-based system, every AI innovator has a different perspective on consumers and search. This represents a pivotal moment for Google as it turns on AI for more users and prepares for mainstream deployment.   Today, for the first time, we can see from our data how Google AIO is approaching the #logged-in versus #non-logged-in experience.   You can read more here https://lnkd.in/ggxKvdaY   Keep up to date with the complete insights in our Ultimate Guide to AI Overviews https://lnkd.in/dQq2c4xU The complete data report is here https://lnkd.in/g-fCCERD

Today: 11am (ET) - Webinar hosted by Yext What Healthcare Needs to Know About Google's New Search Generative Experience "The way we search is constantly evolving. And with Google's new Search Generative Experience (SGE), generative AI will make it easier than ever for people to find information. However, this experience will also change how search results appear. This presents unique opportunities - and challenges - for marketers. "For healthcare marketers to stay ahead in this new search era, they'll need to understand the impact that the SGE results page on Google will have on the digital patient journey. To give patients access to the information they need, they'll need to rethink their 20+ years of digital strategy, by going back to the basics." With Carrie Liken, Head of Industry, Healthcare, Yext, Marshall Schoenthal, Industry Principal, Healthcare, Phase2, & Maegan Floyd, Manager of Digital Marketing and Platform, Ochsner Health

In the ever changing landscape of search, it is up to businesses to stay on top of the latest trends, happenings and AI experiences. Check out this webinar if you are responsible for search in a healthcare setting!

🔍 Something crucial yet often overlooked is the power of local search. With search disruption like AI Overviews keeping people on Google much longer than your site, your health system needs to find ways to show up where people are searching. 🏥 Let’s dig into why local search is almost as popular as the fresh produce at your local farmer’s market this summer. 📨 Like this? Subscribe to our monthly newsletter for more insights: https://hubs.la/Q02JXxXd0 -- #LocalSearch #HealthSystemSEO #LocalVisibility #CommunityEngagement #SEOStrategies #GoogleBusinessProfile #LocalSEO #PatientEngagement #LocalSERP #AIinHealthcare

Google My Business Reviews: The reason we're big on dogfooding in our Tree Care AI solutions. Our tree care business started getting great feedback a few years back — but we weren’t seeing it reflected in new leads. Our analysis showed that Google My Business Reviews might be the missing link. So, we prioritized asking our satisfied clients for reviews. With more positive reviews, we started ranking higher in local searches. Now, more people would find us, start trusting us, and book our services. Within a few months, the difference was huge! So, we tested this strategy with a few of our clients in the tree care industry. Same outcome: More leads, more clicks, better SEO, and higher conversions, just from leveraging Google My Business Reviews! Turns out, customer reviews are not just compliments—they’re key to business growth. If your business isn’t utilizing this strategy, you could be leaving leads on the table. Want to see how improving your Google My Business Reviews can do the same for you? #treecare #treecareai #reviews #googlemybusiness #reputationmanagement #satisfiedclients

🔥 Breaking! 🔥 Google announced that it is going to start showing SGE results to people who ARE NOT opted in to Google Labs. We just hosted a webinar about the impact SGE is going to have on healthcare, and made it very clear that the first step to take to learn and to prepare is to sign up for Google Labs and start testing the SGE experience. At the time we were preparing for the webinar, studies had shown that 86% of healthcare queries were showing AI-generated SGE results for Google Labs opt-in users. I still believe you should opt in to Google Labs and specifically the generative search experience. But, it now seems like you may start to see SGE results even when you ARE NOT opted in. This means you could lose up to 75% of your organic traffic overnight. ❓ Is your healthcare organization prepared for the impact this is going to have on your organic traffic to your site? ❓Have you taken the steps to optimize your listings, reviews and site content (especially schema) to ensure you have every chance to appear in the new results? If you missed the webinar, you can watch the recording here: https://lnkd.in/eWz2f-S2 I've spoken about this topic to over 100 people in the last two weeks and it's been a shock to most teams. And, 100% of the attendees had not tried the SGE experience through Google Labs. Concerning. ➡ You need to learn all about it. DM me if you'd like to dive more deeply into this. There are a lot of unknowns, but there are some steps that you can take immediately to prepare.

📊 YouTube citations in AI Overviews up 121%. Ecommerce volatility stabilizing. AI and traditional search show more synergy. How are you preparing and adapting? Founder Jim Yu shares crucial insights on AI and e-commerce trends as we approach Cyber Weekend. 👀Key takeaways for #ecommerce and holiday #retail ·     YouTube citations in AI Overviews up 121% - time to boost video content ·     More stable AIO volatility for better holiday planning ·     40% growth in AIO screen space - optimize for visual appeal AI Overviews are evolving rapidly as we approach the holiday season.   🧠 The team at BrightEdge is here to help all types of marketers and broader communities stay ahead of changes in AI with our insights and research.   Customers can see how AIO is evolving right within our platform. Track how AIOs are evolving in real-time in BrightEdge Instant Plan ahead in DataCubeX Detect AIO changes in Keyword Reporting and adapt ahead of the competition 🛒 For Ecommerce marketers, now is the time to ensure you are ahead of holiday shopping trends! If you would like to learn more about our technology, please see below! https://lnkd.in/gqQ7Q67j https://lnkd.in/eDjqkdHh We will continue to innovate ahead! #BrightEdge #AIMarketing #EcommerceOptimization #DigitalStrategy #AIOverviews

The search experience is changing rapidly, and websites need to be prepared for less traffic. Healthcare especially is seeing this impact. This webinar is informative, easy to understand and provides actionable insights.

🚀 As we approach Cyber Weekend #multimodalAI is driving 150% MoM growth for SearchGPT as Google experiments with YouTube content and new ecommerce formats in AI Overviews.   Thrilled to share some groundbreaking fresh insights from BrightEdge Generative Parser™    New data released today has uncovered some fascinating shifts in #AIOverviews and multimodal fusion powered by #GoogleGemini. 📈   To help give you a glimpse into what to expect as search and AI evolve!   🛍️ E-commerce in September   1. #YouTube citations increased by 121% It's time to double down on multimodal content: YouTube could become a powerful player in influencing #AIOs   2. AIO volatility has decreased This allows for more predictable planning as we approach the holiday season.   3. Screen real estate grew by over 40% As #video, comparison tables, and collapsed content take up more AIO space, optimize content for visual richness while balancing how you optimize precise yet authoritative content about your products and services.   Just two days ago, Google announced plans to integrate more AI into its shopping experiences, potentially pulled from AI Overviews.   https://lnkd.in/eXz2gke2   Expect new product experiences and informational and educational content such as videos, buying guides, helpful resources, guides, and more.   💡 BrightEdge has been offering multiple ways for #ecommerce marketers to track AIO  so marketers can navigate the landscape and drive holiday season success.   I'm incredibly proud of our innovation team BrightEdge, whose work allows marketers to see how AIO is evolving in real-time in BrightEdge Instant, plan in DataCubeX, and monitor and detect AIO changes in Keyword Reporting.👏   View the full press release: https://lnkd.in/eYgxYmRp   Explore the latest research: https://lnkd.in/eqvQKaeS   Keep up-to-date in our Ultimate Guide to o AI Overviews https://lnkd.in/dQq2c4xU   Let's connect and discuss how we can make this holiday season your most successful yet!   #AISearch #EcommerceStrategy #HolidayMarketing #MultimodelAI #BrightEdgeInstan #SEO #Content  

🎄 As Many Marketers Prepare for a Well-Deserved Holiday Break, Here's What 6 Months of AI Overview Data Tells Us About Search in 2025 Our BrightEdge Generative Parser™ reveals fascinating insights from millions of searches since AIOs launched in June 2024, expanded to all users in August, and evolved through December. Here's what the data tells us about 2025! 📊 ✨ Key Evolution Patterns: 1. AIO's Dominating Search Real Estate: 🟢 June: Launched at ~736px 📈 Now: ~850px (15.4% growth) 🔮 2025 Prediction: 1000px, commanding most of the SERP! 2.     Industry Coverage Evolution: 🏥 Healthcare: 67% → 84% 💼 B2B Tech: 33.2% → 38.4% 🛒 eCommerce: 23% → 35.1% 💰 Finance: 5% → 10% 🚀 Emerging Sectors Showing Dramatic Growth: ✈️ Travel: 0.1% → 30% 🍽️ Restaurants: ~0% → 6.0% 🎬 Entertainment: ~0.3% → 5.2% 3. Feature & Query Sophistication: 🗓️ June: Basic definitions ("what is epilepsy") - 3.1 words/query 🔍 August: Feature comparisons ("business intelligence analytics") - 3.8 words/query 📱 Today: Multi-intent ("restaurants with vegetarian food for groups") - 4.2 words/query 🔄 The Pattern is Clear: Simple answers → Rich, context-aware responses! ⚠️ Mid 2025 Predictions: 🏥 Healthcare: Stable at ~85-87% 💼🛒 B2B Tech/eCommerce: Reaching 40-50% 💰 Finance: Surging to 15-20% 🚀 Emerging Sectors: Potential 50-100x growth 🤖 AIOs Evolution: From informational to actionable (reservations, bookings, purchases) 🤔 Strategic Questions to Consider: -Are you ready for increased complex questions AIO will answer? -Are you prepared for your industry's 2025 expansion? -How will you optimize for more complex features in AIO’s? BrightEdge is your partner to navigate this exciting landscape! Learn more about AIO's and see our latest data! #SEO #AIOverviews #SearchEvolution #DigitalMarketing #BrightEdge #AI