Black Lab’s Post

Breaking barriers and leading change! Meet Adrian Gibbs, the powerhouse marketing director at Nimnicht Family of Dealerships. Prepare for the ultimate scoop on automotive retail from a true industry insider as we unravel the secrets behind successful digital strategies, customer interactions, and industry insights. Ready to revamp your marketing game? Tune in now! #DigitalStrategies #MarketingStrategies #NADA2024

Recent data reveals that 80% of dealership sales need 5 follow-ups after the first meeting.🔍 AI-powered tools are changing the game by tracking buyer intent and automating follow-ups—think of it as your ultimate digital showroom assistant. #CarSales #AutomotiveTrends

#Marketing transformation means changing the whole organisation - not just your partner and agency set-up. We believe that sales and marketing operations will converge as the #automotive industry embraces the age of #eCommerce. The sales and marketing transformation race is a sprint where the winners will emerge at speed. 🏎️ For this reason, #Berylls leverages five key transformation levers to help you cross the finishing line as fast as possible!   Here is how to drive your sales performance and boost your brand! 👉 https://lnkd.in/dmJ3y6c5 Need more details? Reach out to Jonas Wagner, Sascha Kurth, Maximilian Michael Möller, Henry Lundt and Philip Mews. #butdifferent #marketingefficiency #automotivemarketing 

This workshop will guide automotive dealers and marketers through the crucial role of multi-touch attribution and the power of first-party data in modern automotive retail. By uncovering the hidden journey of anonymous shoppers—who make up 90% of car buyers—participants will learn how failing to properly track and utilize this data leads to lost sales and wasted marketing spend. Don't forget to add this workshop to your MRC agenda! https://bit.ly/3TH1EIx

🤴 A question of type? Do I want to order my vehicle online in the evening and have great communication or do I want to experience #personal advice on paintwork and leather in the #showroom? It's a question of taste. 🍲 🚗 But not when it comes to the professional car business of the future! The customer decides. Product and #brand are key, but what comes next and what makes the difference to conquer? The customer experience: ▶ Relevant and efficient? ▶ Supplemented by other products and #services? ▶ Better conversion and #retention? ▶ Data-based and data-driven decisions? 🏹 All of this in the service of the customer and as a #sustainable business model. We should talk about it. We would love to talk about it! 📲 #msx #CustomerEngagement #letsmakeit #valuestream3 #customercentricity #satisfaction #brandloyalty #businesssolution #consulting #surpriseyourcustomer #lovebrand

Accessing and analyzing all the data possible can transform the way you manage inventory. We all know how often the automotive market changes, and you need to shift with it in order to stay ahead of the game. And the best way to do that is with live market data. Leveraging accurate, comprehensive data allows you to: - Optimize your stock levels - Identify consumer trends - Enhance customer experience We’ve got an insightful blog that gives you an in-depth look at how to ensure your dealership is making better-informed data-driven decisions. Read it now: https://cox.auto/uhIug #carbusiness #automotiveindustry #inventory #inventorymanagement #dealerships

Accessing and analyzing all the data possible can transform the way you manage inventory. We all know how often the automotive market changes, and you need to shift with it in order to stay ahead of the game. And the best way to do that is with live market data. Leveraging accurate, comprehensive data allows you to: - Optimize your stock levels - Identify consumer trends - Enhance customer experience We’ve got an insightful blog that gives you an in-depth look at how to ensure your dealership is making better-informed data-driven decisions. Read it now: https://cox.auto/uhIug #carbusiness #automotiveindustry #inventory #inventorymanagement #dealerships

In today’s consumer-driven landscape, personalized marketing strategies have fast become a strategic imperative. By leveraging customer data, OEMs can offer tailored communications that align with individual preferences, needs, and budgets, increasing the likelihood of conversion. Read our latest article, ‘Revolutionizing automotive retail: The impact of personalized marketing’, by MSX’s Michele Esposito, to discover how you can forge deeper connections with your customers and drive business success. https://lnkd.in/e5hiPxpm #PersonalizedMarketing #ConsumerEngagement #VisitMSXI

Elevating Customer Engagement with Personalized Marketing is not a new concept but a very important one, well... and it is not easy to get it right. By reading the brilliant insights by Michele Esposito, here are my take-aways: In today’s hyper-connected world, where consumers are inundated with information and choices, personalized marketing has emerged as a powerful tool for automotive companies. 🔷 Customer-Centric Approach: Personalized marketing revolves around understanding individual preferences, behaviors, and needs. By leveraging data analytics, automakers can create tailored experiences that resonate with their audience. Whether it’s recommending the perfect vehicle model or suggesting personalized service packages, this approach puts the customer at the center of every interaction. 🔷 Enhanced Customer Satisfaction: By acknowledging each customer’s unique journey, automakers can enhance satisfaction levels. Whether it’s addressing specific pain points or celebrating milestones (like the anniversary of purchasing a car), personalized communication fosters loyalty. 🔷 Data-Driven Insights: The automotive industry generates massive amounts of data—from vehicle diagnostics to customer behavior. Smart automakers harness this data to gain insights into customer preferences, driving patterns, and service history. Armed with these insights, they can recommend relevant products, offer personalized maintenance schedules, and even predict when a customer might be ready for an upgrade. 🔷 Tailored Vehicle Recommendations: Picture this: You visit an automaker’s website, and instead of generic car listings, you see a curated selection based on your lifestyle. Tailored recommendations not only simplify the decision-making process but also create a delightful user experience. 🔷 Navigating Challenges: Automakers must navigate the delicate balance between personalization and privacy. Striking the right tone—avoiding intrusion while providing value—is crucial. 🔷 The Road Ahead: As AI and machine learning continue to evolve, personalized marketing will become even more sophisticated. Imagine cars that adapt their in-cabin environment based on the driver’s preferences, or service reminders triggered precisely when needed. The future holds exciting possibilities for automakers who embrace data-driven personalization. In summary, personalized marketing isn’t just about algorithms; it’s about building meaningful connections with customers. So, whether you’re a car enthusiast, a marketer, or simply someone who appreciates a well-tailored experience, keep an eye on how the automotive industry leverages personalized strategies to drive innovation and customer delight. #PersonalizedMarketing #Automotive #Innovation #Retailing #Customer #Engagement

This was the biggest differentiator my CPG brand had over our competitors which allowed us to scale nationally in as little as 2.5 years. Turn your customer service into your most powerful marketing tool. Let excellence speak for itself. #CustomerServiceWins #MarketingGrowthHack