Blackhawk Network’s Post

🔈 Virtual e-commerce is taking off and Roblox is leading the charge! Roblox is on a mission to become an all-encompassing destination for virtual life, offering huge potential for connecting all types of brands to e-commerce. As leading game developers for Roblox, our CEO Marcus Holmström has commented on the wide variety of brands that can be connected to e-commerce in the recent Digiday article. The article highlights the incredible opportunity for brands to sell physical goods through Roblox and generate a concrete revenue stream 🚀 #Roblox #Gaming #Ecommerce

The new deal between #ecommerce provider #shopify and #gaming platform #roblox is one of the widest-ranging #retail alliances with the 80 million-user phenomenon to date. Discover how operators are increasingly tapping into this space to remain relevant to #GenZ and #GenAlpha consumers as #Kantar #RetailIQ examines this fast-growing trend...

Blackhawk Network and Roblox also plan to introduce physical gift cards by the end of the year, available both in-store and online through various retailers. Matt Howe, Regional Head at BHN, said, “Our partnership to launch Roblox gift cards in Indonesia will make the game even more accessible to fans and open it up to new players to help build an even bigger community of interactive users.” https://lnkd.in/djwsvthx

Digital and physical commerce collide as Roblox partners with Shopify. At this year's Roblox Developers Conference, Roblox CEO David Baszucki announced the UGC gaming platform's new partnership with ecommerce platform Shopify. Starting 2025 eligible creators will be able to sell physical products within their games via an integration with Shopify. Creators will be able to pair a digital item, such as a UGC avatar accessory or an in-game sword, with their physical sales. While most Roblox developers likely aren't selling physical merchandise yet, it's likely that many who do are already using Shopify. Certainly this announcement will inspire many creators who have successful games to start looking into creating their merchandise and starting to offer it via Shopify in anticipation of this release next year. Both Walmart and Fandango have already launched e-commerce on Roblox. Walmart has partnered with Roblox UGC creators to sell physical items with companion digital twins, while Fandango sold tickets to the Warner Bros. movie Beetlejuice Beetlejuice. Both projects were developed by Sawhorse Productions, and I had the privilege of working on them. I'm really excited to see this space continue to evolve very quickly. Want to learn more about Roblox? - Follow me on LinkedIn - Join 1.5K+ subscribers to my newsletter: https://lnkd.in/gHTSeePQ #roblox #shopify #ecommerce #shopping #gaming #videogames

Walmart and Roblox launch pilot program that lets users purchase products via gaming platform #walmart #roblox #metaverse #ecommerce 1️⃣ Walmart and Roblox have partnered up to let anyone over 13 buy real-world items from Walmart via Roblox. 2️⃣ This feature is a pilot test in May and is limited to three Roblox-themed Walmart products. 3️⃣ The checkout process is powered by Walmart's API and is very secure. 4️⃣ Roblox will not earn any money from sales during the pilot test. 5️⃣ The goal is to gather feedback, test the technology, and learn what resonates most with Gen Z customers when shopping for physical items.

🌟 e.l.f. Cosmetics Innovates with Real-World Commerce on Roblox! 🌟 Starting today, beauty enthusiasts can now order select e.l.f. products through the e.l.f. UP! virtual kiosk in Roblox, thanks to a new partnership with Walmart. Back in April Walmart and Roblox announced a partnership with “Walmart Discovered” Roblox game, where players can buy real-world items. This is the next step, incorporating Walmart e-commerce in other Roblox games. 🛍 What’s New? Through in-game virtual kiosks in the Tycoon game, players can purchase virtual items that also have a physical real-world product that will be shipped to their home via Walmart. To start, players can buy: Squeeze Me Lip Balm (Virtual Twin: Squeeze Me Grape Hairstyle) Glow Reviver Lip Oils (Virtual Twin: Lip Oil Wings) Suntouchable Whoa Glow SPF 30 (Virtual Twin: Beach Bandau) I’m super bullish on creator platforms becoming shopping destinations. Roblox, Fortnite, Minecraft and eventually GTA VI will have built-in massive audiences that spend huge amounts of time in their ecosystems. These platforms are the social media of today for young people and adding ecommerce is a natural next step.

Watch your (digital) wallets! Roblox & Shopify coming together..(news below) reminds me of the uproar that developed when mobile gaming hit mass adoption and some children ran up big bills on their parents accounts. This is an exciting development that allows brands to further enhance their fan engagement in a VR world (but, consumers should also take note). Shopify and Roblox Virtual gaming platform Roblox has its sights set firmly on the e-commerce space. It has announced a global partnership with Shopify that will allow creators of Roblox experiences, including brands and retailers, to sell physical goods directly within the platform via Shopify’s checkout. Soon, you’ll be able to shop physical products like clothing, accessories and collectables designed by your favourite creators and brands, all within Roblox, powered by Shopify. This means that developers, creators, and brands who are on Shopify can sell directly within their Roblox games. #Roblox #Shopify #VirtualGaming #Ecommerce #Innovation

This line right here sums this up 👉 "The ability to sell physical goods through Roblox represents a concrete revenue stream that is attractive to just about any brand with its own Roblox world — the equivalent of a merchandise booth at a music festival or sports game." Everybody be doing the ecom game these days but this move just makes sense, as what you're wearing in a digital world clearly could affect what you choose to wear in the physical one. And now we have the direct link to make that more seamless. 👕 #walmart #roblox

OFFICIAL: Shopify and Roblox have partnered up to allow in-game shopping. Users of Roblox will now be able to buy physical products like clothing, accessories, and collectibles designed by their favorite Roblox creators. … without ever leaving the gaming world. This opens up a goldmine of opportunities. Brands can now create worlds and games around their products, and then sell them directly within Roblox. And as entertainment gets more and more intertwined with commerce, brands need to focus on creating experiences instead of products. It's no longer about going viral, it's about being able to build a community that wants to keep hanging out around your brand.

In case someone hadn't heard, Walmart is making a splash in the virtual world by launching an e-commerce platform on #Roblox. Here are the highlights: - Enter the immersive 'Walmart Discovered' experience in Roblox. - Browse and select from a range of products in a virtual shop. - Securely complete your purchase within Roblox, with just a click. - Score a digital twin of your purchase for your avatar to flaunt across the Roblox universe. Note: For this pilot phase, Roblox isn't earning any revenue from these sales. A cool new way to blend shopping with #gaming!