BlueBet’s Post

View organization page for BlueBet, graphic

2,614 followers

Following the recent completion of the transformational merger with betr, BlueBet announces that it will adopt the betr name and branding for our Australian consumer-facing operations.   The rebrand follows a comprehensive review involving extensive qualitative and quantitative research and testing with existing customers and the wider wagering market.   Over the coming weeks we will roll out the betr brand across all touchpoints, including customer-facing websites, apps and marketing materials. The betr customer database will be migrated onto our market-leading technology platform, delivering an enhanced wagering experience for our customers. To find out more, read the full announcement here:

To view or add a comment, sign in

Explore topics