bluesoup’s Post

🌍✈️ Bluesoup’s Head of Digital, Emily Walton, attended the ABTA Conference in November to explore the latest trends shaping the travel industry. 📅 2024 is set to be a major year for travel, with 84% of people planning holidays, averaging 3.9 trips per person! Despite the ongoing cost of living challenges, 2025 shows promise, with 68% of travelers intending to go abroad and 53% planning UK-based holidays. If you’re in the travel or tourism industry and want to pivot your marketing strategy, let’s talk. We can help you focus on the future of travel. 🌟 #TravelTrends #TourismMarketing #DigitalStrategy #ABTA #TravelIndustry #2025Trends https://lnkd.in/dDhS5rR7

Now is the perfect time to book last-minute trips before the year ends! If you need some guidance, here is our 2024 Travel Trend Report for UK Travellers✈️ 📍Where to? - According to YouGov’s UK travel report, 75% of Brits preferred domestic holidays, while 66% planned overseas trips. Plan a chill, budget-friendly staycation, or organise an extravagant trip abroad with your friends and family. 🏙What to do? - The most popular types of holidays combine culture, sightseeing, socialising, and relaxation. The top two holiday choices are city breaks and trips that mix sightseeing and relaxation. 🖥How to plan? - Online resources play a crucial role in holiday planning and booking accommodations. With social media, travellers can discover trendy spots and local favourites to add to their itinerary. Moreover, booking sites allow travellers to gauge the quality of accommodations. What travel trends are you predicting for 2025? #brasstacksmediaco #travelpr #traveltourism #uktravel

Long-haul travel is rising among UK travelers – here’s why 👇 Post-pandemic travel trends have taken an interesting turn. More UK travelers are packing their bags for destinations far beyond Europe. Here is what’s fueling this trend: 1. The Search for Unique Experiences ↪ Long-haul destinations offer cultural diversity and adventures that can’t be found closer to home. ↪ Think Thailand’s vibrant markets or the tranquil beaches of the Caribbean. 2. Affordability is Changing the Game ↪ Post-pandemic, travel deals have made far-flung destinations more accessible. ↪ With careful planning, long-haul holidays are no longer reserved for the ultra-wealthy. 3. Relaxation and Disconnecting ↪ Long flights may be tiring, but they’re worth it for true peace. ↪ Destinations like Australia and India offer the space to fully unwind and reset. 4. A Growing Adventurous Spirit ↪ 41% of travelers over 55 are heading beyond Europe, proving it’s never too late to explore. ↪ The 35-44 age group leads the pack, with 54% planning long-haul trips. 5. Spending More for Meaningful Holidays ↪ Brits are spending an average of £2,924 per holiday, valuing experience over budget. ↪ It’s not just about travel – it’s about transformative travel. Long-haul travel isn’t a luxury anymore. It’s an investment in memories, growth, and relaxation. Which destination is on your bucket list next? ♻️ Repost to inspire wanderlust in your network. Follow Gaurav Arora for more travel insights. #travelinsights #uktravellers #longhaultravel #tourism

Today’s discussion at the World Travel Market (WTM) London highlighted a pressing issue: How can we balance the needs of travellers, preserve and protect fragile tourist sites and yet at the same time champion local cultures?     According to Mirko Lalli, 95% of tourists visit only 1.5% of Italian cities which certainly caught my attention today and made me wonder, how are destinations attracting travellers to less-visited areas, and how can we, as advisers, support them?      〰️ At Calder & Co, we have recently seen a number of clients opting to avoid their usual hotspots to get away from the crowds. As Chris Haslam said today, let's embrace JOMO (the Joy of Missing Out)! We encourage our clients to enjoy 'slow travel', by finding them hidden gems tailored to them. These often focus on wellbeing experiences with an aspect of cultural immersion.    〰️ We heard today that 21st century travellers are demonstrating an increased sense of entitlement and destinations are even changing their traditions to suit (generally) Western demands. For example, Madrid plans to make it easier for tourists to eat when they want despite the centuries-old tradition of the siesta. I am left wondering if we’ll end up with one homogenous planet, with none of the cultural quirks that make travel such a joy.  We must remember that we are merely guests in our hosts’ homelands and champion the local ways. ‘When in Rome’!     〰️ With Instagram and TikTok influencing the travel choices of those aged 18-35, and the selfie craze (have we not got bored of it yet?) encouraging trips for the sole purpose of the 'hero shot', we must help travellers realise the joy in finding new and authentic experiences, rather than traversing the well-trodden path of the bandwagon.    As travel advisors, we have a unique opportunity to shape the future of travel. We can educate our clients about sustainable tourism practices, encourage them to explore off-the-beaten-path destinations, and inspire them to travel mindfully. The world will be a better place for it.    Thank you for sharing your insights today Tasha Hayes, Mirko Lalli, Rocks Group and Chris Haslam #travelindustry #tourism #sustainabletravel #traveltrends #hospitality

Some unexpected destinations on this list! Make sure you check out the Mastercard Economic Institute’s annual report on travel trends to see this list and more. There’s a lot of great information within that can help inform your organization’s travel strategy. https://lnkd.in/eZDjKuzG

✈️ 2024 Travel Trends: Value, Relaxation, and Cultural Immersion The travel industry is booming in 2024, with exciting trends for all types of travelers! Key takeaways: • Value-conscious travel: Expect to see families traveling off-peak (47%) and pet owners bringing furry companions (39%) to save on costs. • Relaxation is king: Unwinding is the top motivator for travelers of all ages (Hilton). • Global travel rebounds: Inbound stays are projected to surge by 17.4% (Statista). • Waterfront retreats: Over a third of travelers (36%) seek water destinations due to climate change (Booking.com). Beyond relaxation: • Business travel with a twist: 24% of business travelers plan to bring companions (Hilton). • Cultural experiences soar: Searches for unique stays like ryokans (Japan) and riads (Morocco) have skyrocketed 125% (Expedia). • Deeper engagement: Museums, monuments, and walking tours remain popular, reflecting a desire to connect with destinations (GetYourGuide). • Sports tourism on the rise: Package sales are expected to grow 15% due to major events like the Paris Olympics (Euromonitor). What are your travel plans for 2024? Share your thoughts in the comments! #travel #travelindustry #facts #2024 #traveltrends #travel2024 #globetrotting #bookingcom #expedia

While domestic #travel demand waned slightly in 2023, the #French appetite for travel remains strong 💪 French travelers are gradually returning to their traditional travel pattern of an annual two-to-three week summer vacation supplemented by several shorter domestic breaks throughout the year. Learn more about the #France travel market ⤵️ #travelresearch #traveltrends #travelindustry #europe

3 harsh truths for travel and tourist destinations aiming to grow visitor numbers in 2025. Yes, travel numbers are increasing, but it doesn’t mean it’s all plain sailing… There are some harsh truths that need accepting: 1. Competition is fierce The level of competition for travel and tourist destinations is incredibly high. Although traveller numbers are increasing, you can be sure the level of competition is too. 2. The ‘Big Players’ have Big Budgets There are some big players in the industry that have mammoth budgets and incredible deals. The likes of Easyjet holidays, Tui and Jet2 are everywhere. Why? Because their media budgets are sizeable. To compete with these players, you need to be looking at creative ways to get attention without competing purely on budget. 3. Travellers are pickier and savvier This may be good news rather than bad. There’s a growing sector of the travel world that want responsible, ethical and sustainable experiences. If smaller companies and destinations can find ways to authentically build this into the proposition, there’s a ready-made audience of potential customers waiting. 2025 has the potential to be a huge year for many travel and tourism companies… But they have to be very aware of the reality.

In today’s era of hyper-personalization, everything from the ads you see to the shows you watch is tailored to your preferences—and the travel industry is no exception. Travel experiences are increasingly being customized to meet individual tastes, making each journey more personal and unique. #TourismInsights #EuropeanTravelers #AfricaTourism #TravelerExperience #SustainableTourism https://lnkd.in/dyn6c25k

Tourist boards working to grow interest and arrivals from the North American market need a careful balance between trade and co-op advertising, direct-to-consumer marketing and media. Francesca Commisso, Trove's Director of Travel Trade has put together a stellar new think piece called "Results First: Driving North American Booking from Tourist Destinations". The paper focuses on changes that we've seen in the North American market, as well as tools and techniques that destinations can use to catapult their bookings in 2025. https://lnkd.in/ebpfjWgw #NorthAmerica #Tourism #Marketing #Travel #2025 #HappyNewYear