BMS Performance’s Post

What holds more weight, sector-specific marketing experience or marketing skill experience? Advantages of skills 🔍 Skilful marketers have the flexibility to adapt to diverse challenges and scenarios that come their way, fostering innovation and creativity. 🔍 Having essential marketing skills opens opportunities for career progression and continual learning. Disadvantages of skills 💡Without the experience, individuals may feel overwhelmed by the unpredictability of the marketing landscape. 💡A newbie may find it difficult to deal with conflict or other complications, which is something that comes with experience Advantages of sector experience 🔍Sector experienced professionals bring a wealth of industry-specific knowledge, streamlining processes and problem-solving 🔍Years of experience breed confidence and trust, fostering relationships with clients and colleagues. Disadvantages of skills 💡Long-standing marketing professionals may be set in their ways and may resist change that hinders organisational growth, especially when marketing is an ever-evolving field. Ultimately, the answer lies in understanding the unique needs of your organisation and the specific demands of the role at hand. While some positions may thrive on fresh perspectives and problem-solving, others rely on the wisdom and knowledge that only years of sector experience can impart. Share your thoughts. As an employer, what is the ideal experience you want your employees to have? Skill or sector? READ MORE: https://lnkd.in/e_fsgXEP Get in touch with us today. We can help streamline your recruitment process and hire your next talent https://lnkd.in/evqv-BEi #marketingskills #marketingstrategy #marketingrecruitment #recruitment #marketingexperience #sectors

**What: Hiring the Right Talent in Marketing** In the fast-paced world of marketing, having the right team is more crucial than ever. Hiring the right marketing professionals can significantly impact your campaign effectiveness, brand recognition, and ultimately, your bottom line. **Why: Importance of Strategic Hiring in Marketing** The right marketing personnel bring creativity, innovation, and effectiveness to the strategies that drive business growth. They not only understand the current market dynamics but are also adept at predicting future trends and adapting swiftly. A well-rounded team can efficiently use resources to maximize ROI, increasing both reach and engagement. **How: Strategies to Hire Effectively in Marketing** 1. **Define Clear Roles and Responsibilities**: Start by clearly defining the role and the skills needed. This ensures candidates know what is expected and you can better match skills to needs. 2. **Leverage Social Media and Professional Networks**: Platforms like LinkedIn are invaluable for reaching potential candidates who may not be actively looking but are the perfect fit for your organization. 3. **Focus on Cultural Fit and Adaptability**: Skills are crucial, but so is a candidate’s ability to adapt to your company culture and evolve with changing market demands. 4. **Implement a Robust Onboarding Process**: Once hired, proper onboarding is crucial to retain top talent and ensure they perform at their best. 5. **Continuous Learning and Development**: Invest in training and development. This not only keeps your team updated but also motivated. Emphasizing these aspects during the hiring process can lead to a more dynamic and effective marketing team that drives forward your company's objectives. Join the FREE weekly newsletter to grow - https://lnkd.in/dTsaMYeS #marketing #digitalmarketing #hiring #recruitment #businessgrowth #HR #humanresources #leadership #teamdevelopment #professionalgrowth #jobsearch #careerdevelopment #employeeretention #onboarding #socialmediamarketing #brandmanagement

Marketing talent isn’t “good” or “bad,” per se. But  hiring managers often evaluate candidates in this black-and-white way. They think, “This marketer landed a job at that big company, and they were successful, so they’ll be a great marketer for us.” But that’s not always the case; it’s a lot more nuanced than that. Here’s a framework I’ve used to assess candidates across five dimensions to determine who’s the right marketing hire *for each specific situation*: 1) Personality Traits:  For example, if you’re an early stage company, I can’t overstate the value of curiosity. You’ll need a marketer who’s naturally inclined to test and explore, rather than someone who has replicated a specific strategy again and again. 2) Seniority: Again, this will vary by company stage, but ask yourself, “Do we need a great manager of people or do we need someone who can roll up their sleeves and execute a lot of the work themselves?” More senior or strategic is not always better. 3) Company Stage: We see teams get this wrong all the time. Being a successful marketer at a large, late stage company requires a completely different skill set than what’s needed at an early stage startup. Success in one environment could mean striking out in another, and vice versa. 4) Industry: Finding someone with experience in your industry (or one with similar buyer personas) can help your new marketing hire hit the ground running faster. This is more important in some industries than others. 5) Skills: Finally, you *do* want to assess fit based on the channels and tactics you’ll be asking that marketer to execute. A+ practitioners are worth chasing and it often takes one to know one. In my experience, hiring the right marketer(s) for your company is about evaluating talent in each of these five areas. It’s not about good or bad. It’s more often about suitability for your current situation. What would you add to this list? #B2B #B2C #marketing #leadership #hiring #talent

As I reflect on the marketing hiring process, I've realized that incorporating a case study is an excellent way to assess a candidate's abilities. When I was more junior, I didn’t necessarily love case study assignments. However, they offer a great opportunity for candidates to showcase their business acumen and the range of marketing tactics they have mastered. Marketing needs to consider the specific business context in which your company operates. Someone who can quickly grasp the situation and propose hypotheses on effective strategies or tactics is extremely valuable. There are usually no right or wrong answers. It's about showing your thought process and your ability to ask the right questions to understand the business context. We shouldn’t forget that it's also a great way for the candidate to determine if they truly want the job. If you're reluctant to work on the case study assignment, it might indicate that you are not genuinely interested in this particular role. This may help avoid a mismatch.

Marketing is the best way to earn good money from the industry! Yet we find a lot of the professionals who do not like marketing roles. The trouble is not in the role but its representation by the employer, and the negative stigma set for the marketing roles. It has either been characterized as the cold chasing of the customers, or the completion of targets in a particular time period. Now this is not the complete truth, along with this marketing creates the base of any organisation by yielding the core earnings from the customers/clients. Another aspect intimidating the professionals is the complete transition of the marketing roles just to hire a person. You may have interacted for the roles of career counselors, admission counselors, and even some of customer relationship managers who are actually meant to do the marketing/sales for the company. Being a recruiter I know how some companies trick with the designations to hire employees. This has only created doubts between job aspirants and they have started underrating the marketing roles Any such types of interactions, and experiences must not diminish the importance, and advantages of marketing roles. Relatable?? #NewPost #LinkedInUpdates #WorkplaceFacts #CorporateGoals

In today's competitive business landscape, having a solid product or innovative service is just the beginning. 🌟 What truly sets a company apart are the strengths that go beyond the obvious. ✅ Exceptional talent: The right people can transform a good idea into a great business. At Marketing Moves, we specialise in placing top marketing professionals in the technology sector, ensuring that our clients have the best teams to drive their success. ✅ Deep industry knowledge: Understanding the nuances of your sector can make all the difference. Our expertise, built since 1991, allows us to offer unparalleled advice and guidance, ensuring our clients and candidates are always one step ahead. ✅ Strong partnerships: Building lasting relationships is key. We act as an extension of your hiring function, working closely with you to understand your needs and provide tailored solutions. This partnership approach ensures that you are always talking to the right prospects at the right time. At Marketing Moves, we are proud to have worked with over 400 leading technology companies and placed more than 1,500 marketing professionals. Whether you're looking to hire or find your next role, visit www.marketingmoves.com to see how we can help. #BusinessSuccess #TechMarketing #Recruitment

Every now and then, as Marketers, we look at certain brands and the growth trajectory of certain companies, and we think “Wow, I wish I’d got into that business in it’s infancy!” But by the time you’re having those thoughts, it’s generally too late! Opportunity has already passed you by… There are very few roles out there that are genuinely exciting because of what you can potentially achieve on the upside. How many roles can truly take you on a real journey, where you become part of a family, all pulling in the same direction, bringing a truly cool brand to the world? Well, look no further… The link in the comment below will take you to THAT job! ❤️ Marketing Mix Recruitment - The Marketer who became a Recruiter #marketing #marketingrecruitment

💡 Four things I didn’t know about Marketing until I became a Marketing Specialist Recruitment Consultant. I'm not ashamed to admit that, until I started to get trained to work as a recruitment consultant and learn about Marketing technologies, I had some preconceptions. 1. I always thought marketing was all about clever campaigns and catchy slogans, but I’ve learned it’s also deeply data-driven. Understanding metrics is just as crucial as crafting the most engaging and perfect message. 2. Marketing trends and tools change rapidly, so the best marketers are those who can adapt quickly and keep up with the latest shifts in technology and consumer behaviour. 3. Marketing is a team offer. Collaboration between different departments (e.g. sales, IT, design...) is key to executing a successful strategy. 4. The best marketers know how to tell a compelling story that resonates with their audience. Storytelling is about connecting on an emotional level, not just pushing products. Being on the other side of the recruitment process has given me a new appreciation for the diverse skills and qualities that make a marketer truly exceptional. What's the one thing that you didn't get until you started working in marketing or with marketers? #MarketingSkills #MarketingCareers #MarketingJobs

How to Hire a Marketing Director Discover the essential steps to hiring a top-notch Marketing Director with our comprehensive guide! Understand their pivotal role to crafting the perfect job description and evaluating candidates effectively. Learn key strategies to navigate this crucial hiring process and elevate your business's marketing game. Some of the key learning points: 1. Understand the critical role of a Marketing Director in steering your company's marketing initiatives towards success. 2. Explore the essential qualities and skills required in potential candidates, including leadership, strategic planning, digital marketing expertise, and budget management. 3. Learn how to create a compelling job description that attracts top-tier candidates and reflects your company's culture and needs. 4. Discover effective strategies for sourcing and evaluating potential Marketing Director candidates, leveraging professional networks, job portals, social media, and referrals. 5. Gain insights into assessing candidates' past experiences, cultural fit, and alignment with your company's vision and goals. Elevate your marketing game by hiring the perfect Marketing Director for your business. #MarketingStrategy #BusinessGrowth

How to Hire a Marketing Director Discover the essential steps to hiring a top-notch Marketing Director with our comprehensive guide! Understand their pivotal role to crafting the perfect job description and evaluating candidates effectively. Learn key strategies to navigate this crucial hiring process and elevate your business's marketing game. Some of the key learning points: 1. Understand the critical role of a Marketing Director in steering your company's marketing initiatives towards success. 2. Explore the essential qualities and skills required in potential candidates, including leadership, strategic planning, digital marketing expertise, and budget management. 3. Learn how to create a compelling job description that attracts top-tier candidates and reflects your company's culture and needs. 4. Discover effective strategies for sourcing and evaluating potential Marketing Director candidates, leveraging professional networks, job portals, social media, and referrals. 5. Gain insights into assessing candidates' past experiences, cultural fit, and alignment with your company's vision and goals. Elevate your marketing game by hiring the perfect Marketing Director for your business. #MarketingStrategy #BusinessGrowth