Bob Meijer’s Post

“We were suddenly unable to match our digital marketing efforts with the bottom-line results as we used to, and that raised eyebrows in the boardroom,” Hazbay explained, noting their main question being: “Where is the revenue you promised or forecasted?” Sound familiar? Watch or read this great discussion from Google, Sainsburys and Wavemaker on how Marketing leaders can leverage AI-powered marketing tools not just to measure, but to anticipate business needs and position marketing as a vital growth lever in the boardroom!

The rise of MFA (Made For Advertising) and AI synthetic content is posing a challenge for the advertising industry. Check out DoubleVerify Global Insights Report to review local trends in your region. Please reach out to our team if you have any questions or would like a deeper dive. Sophia Warren Susie Mather Trisia Wiecek David Shen Alyssa Tan Cecilia Xue Jisoo Kim Neil Anderson James Whitbread Lena Lepojevic

Data is a powerful tool in advertising!💥 Wen Zhe Lim, our Director of Advertising & Partnerships, recently shared his view on specific data signals that are vital to businesses in the future of advertising, at The Drum's APAC Trends Briefing - Data-driven brilliance: Navigating the future of advertising. "It serves us also not to forget the specific moments, emotional attachments, and points of purchase intent and consideration that are owned by different retailers and fragmented within platforms or other companies." Watch the panel on-demand here: https://lnkd.in/gKaDdhmF Connect with us to experience the power of panda ads' insightful data https://lnkd.in/g_Cu2Ni5 #RetailMedia #DigitalAdvertising #pandaads

Did you know that MFA content grew by 19% last year? Or that 47% of media buyers are planning to include attention-based metrics on most of their media buys in 2024? The DV Global Insights: 2024 Trends Report illuminates the latest advertising trends to help you improve campaign strategies and maximize performance. We also look closely at regional media quality nuances with four additional reports spanning APAC, EMEA, LATAM and North America. See what marketers say about other transformative business realities like AI and retail media networks by downloading our DV Global Insights: 2024 Trends Report and four regional reports here: https://buff.ly/4ckHmLM

The changes that are occurring in advertising are ground-breaking and will transform the way in which companies sell to consumers. Hyper-personalization can drive enormous revenue growth for every business, but it depends on the ability of a company to harness their silo'ed data across the enterprise. If you're not already thinking about the changes that are happening, you're already behind. Marc Brodherson of McKinsey does a great job of highlighting the market forces at play.

🚨 We tested Demand Gen by Google! 🚨 Our latest report dives into its ability to decode a myriad of consumer signals and better understand the behaviors of modern consumer decision making. 🧪 The result? A 35% uplift across all objectives and an augmented approach to performance at scale. There's also expert advice from our Programmatic Product Partner, Alex Glover and Account Director, Joe Spicer to help you to get the most out of this powerful tool! Link to read the report here 👉 https://lnkd.in/gap-Ecpd

It's time for the weekly wrap! 🗞️ This week seems to focus quite a bit on brand safety. So let's dive into the curated ad tech news from week 32 aimed at digital publishers by Relevant Digital Oy: 🤖  Media Briefing: News publishers’ AI ad tools show positive lift, but still have to prove themselves. Link: https://lnkd.in/d3GbJFXC 🍪 What Google’s third-party cookie left turn means for retail media’s growth spurt. Link: https://lnkd.in/dppUVUTe 📺 Magnite Continues Steady Growth Powered By Programmatic CTV. Link: https://lnkd.in/d_9zwnXY 🔍 Adalytics Report Challenges Verifiers And Pubs That Claim 100% Brand-Safe Media. Link: https://lnkd.in/dqvQkVhW, Report: https://lnkd.in/dZ9VJsJP ⚖️ Google has an illegal monopoly on search, judge rules. Here’s what’s next. Link: https://lnkd.in/dwD5Zs_w 🚧 NewsPassID Is Building PMPs That Bypass Brand Safety Blockers. Link: https://lnkd.in/dDSWy9pN #weeklywrap #adtech #technews #mediainnovation #retailmedia #CTV #antitrust #brandsafety #relevantdigital

The advertising industry has seen remarkable transformations because of groundbreaking innovations by key pioneers. These trailblazers not only revolutionized ad delivery and consumption but also laid the groundwork for today's digital advertising landscape. Discover more about the 5 early innovators in advertising #technology here- https://lnkd.in/gwTcVbUg #DigitalMarketing #AdTech #Innovation

Estimating Short Term and Long Media ROI has always been a challenge since long. As per Nielsen 2023 annual marketing report media clutter and channel overload is hurting accurate estimation of Media ROI. 70% of the Global Marketers claim that it is easy to estimate the aggregate (Total Media ROI) but on the flipside the confidence on the ROI Measurement at the individual media channel level is much lower. According to Boston Consulting Group, while few companies have adopted media measurement system; only a fewer are able to measure and optimise. Leverage CatmanAI to measure ; estimate ; simulate and optimize media Budget. https://lnkd.in/gNBmqfXA

Despite interest rate cuts, such as the one in May, to stimulate growth, there is no guarantee that media market funds will return. The recession has led advertisers to streamline budgets, demanding more results and a proactive, forward-looking approach to technology and skills from strategic partners. In his article on Dagens Media, David Rindelöv shares his perspective on what advertisers should focus on in the upcoming months.