“We were suddenly unable to match our digital marketing efforts with the bottom-line results as we used to, and that raised eyebrows in the boardroom,” Hazbay explained, noting their main question being: “Where is the revenue you promised or forecasted?” Sound familiar? Watch or read this great discussion from Google, Sainsburys and Wavemaker on how Marketing leaders can leverage AI-powered marketing tools not just to measure, but to anticipate business needs and position marketing as a vital growth lever in the boardroom!
With pressure mounting to demonstrate marketing’s ROI in the boardroom, leaders from Sainsbury’s, Wavemaker and Google took to the stage at The Drum Live to explore how CMOs can position marketing as a vital growth driver using language the wider C-suite will understand. Panel featuring Tom Greenhalgh, Google, Lindsey Wolfryd, Wavemaker & Heni Hazbay, Sainsbury's. See here: https://lnkd.in/en7EkCvi
Founder/Creative Director at Kuna Films | Video Agency
1moThis is interesting, it's cool to see how AI can help with this.