Bold Commerce’s Post

Bring checkout to shoppers, not shoppers to checkout! 🛒  Our VP of Marketing and Tech Partnerships, Casey Gannon, shared insights with Chain Store Age on how retailers can transform the shopping experience with a Checkout Anywhere approach. From search engines to shoppable photos, emails, SMS, and blogs, embedding checkout directly where customers discover products creates a seamless, instant path to purchase. As Casey puts it, “Checkout doesn’t have to be the final touchpoint—it can be the first and only step.” Curious how this strategy eliminates friction and boosts conversions? Read the full article here: https://lnkd.in/g96yNuCd

  • Retailers need to bring checkout to shoppers — not bring shoppers to checkout
Gabriel Esuola

PARTNERSHIPS I CONNECT FOUR CHAMP I PRODUCT LOVER I SALES

1mo

This is well written with some great points. I'm paying attention to how I personally buy and have abandoned carts for multiple reasons. I was looking at a camera and saw the video demonstration of it but didn't have my wallet on hand to make the purchase. I imagine if they had google pay or Pay Pal prepopulated with my information, I would buy. Instead, I'm second guessing and looking at 2-3 other cameras.

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