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Here are 6 unique digital marketing tactics to stand out in 2024 for LinkedIn: 1-Personalized Storytelling Share real-life stories related to your niche. People love genuine experiences that inspire or teach something new. 2-Short and Value-Packed Videos Post 30–60 second videos explaining quick tips, insights, or trends. Use subtitles for maximum engagement. 3-Engage with Your Network Comment thoughtfully on others’ posts. Build connections by sharing your perspective instead of just liking posts. Offer Free Resources 4-Create guides, templates, or checklists that solve a specific problem. Share them with a catchy call-to-action. Leverage LinkedIn Newsletters 5-Start a newsletter about your expertise. This builds credibility and keeps your audience engaged regularly. 6-Showcase Results or Case Studies Post results of your work (e.g., leads generated, sales improved) with visuals or testimonials to build trust and attract clients. Would you like examples for these strategies? 

What does “strategic thinking” mean in digital marketing? I asked Piotr about it in the latest Hero of the MTA (our internal videocast) episode. Piotr is one of our team’s most experienced digital marketing strategists, who successfully grew brands like lionelo, Novakid Inc, Samiad, and COACHY. Yes, he is awesome, but what he shared with us? Strategic thinking in digital marketing is about seeing the bigger picture and understanding how different elements work together to achieve long-term business goals. Here’s what it contains in detail: 🟢Holistic Perspective: Looking beyond individual ad platforms and understanding how they fit into the overall marketing strategy. 🟢Long-term Vision: Planning and implementing tactics that deliver sustained results, not just quick wins. 🟢Adaptability: Being open to changing tactics based on new data, market trends and changes. 🟢Effective Communication: Translating complex data into actionable insights that clients and team members can understand and act upon. 🟢Business Goal Focus: Understanding how various elements of your marketing efforts contribute to overall business objectives, not stopping on goals like ROAS attributed by ad platforms. 🟢Data-Driven Decisions: Using data not just to report past performance but to adjust future tactics and predict outcomes. Yes, you still need executives to help strategists implement the strategy, but people like Piotr are gems for any marketing team. You need people who can connect the dots between different marketing channels and find ways to attract your potential clients. Finding such people is difficult, but look through that list again. Maybe you already have people who think that way in your team. Cherish them and make sure they’re assigned the proper responsibilities. It will give you the best possible Return on Investment.

Most advice about digital marketing is overcomplicated. (simplify with these 6 rules) Did an intense brainstorming session some time on digital marketing strategy for my new client. Coach's online presence is as crucial as their actual coaching skills. But let's be real – the digital marketing landscape can feel like a minefield. Here are 6 straight-to-the-point key takeaways I summarized: 1. 𝗧𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 You're shouting into the void if you don't know who you're talking to. Drill down into who your ideal client is – it's not just "anyone who'll listen". 2. 𝗦𝗲𝘁 𝗴𝗼𝗮𝗹𝘀 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 Enough with the fluffy objectives. Want more website traffic? ➡️ Quantify it.  More email subscribers? ➡️ Set a number. Make your goals so clear that a five-year-old gets it. 3. 𝗖𝗵𝗼𝗼𝘀𝗲 𝘆𝗼𝘂𝗿 𝗯𝗮𝘁𝘁𝗹𝗲𝗳𝗶𝗲𝗹𝗱 𝘄𝗶𝘀𝗲𝗹𝘆 Not every digital platform is your friend. Pick where your audience hangs out. Instagram for lifestyle vibes, LinkedIn for the business-minded. Stop wasting time everywhere else. 4. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗸𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗰𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝗴𝗼𝗱 Sure, pump out content. But if it's not hitting a nerve, it's just digital noise. Authenticity wins over sheer volume every time. 5. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 – 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 It's not about how often you post, but how well you connect. Engage genuinely or don't bother. 6. 𝗘𝗺𝗮𝗶𝗹𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗱𝗲𝗮𝗱, 𝘁𝗵𝗲𝘆'𝗿𝗲 𝗴𝗼𝗹𝗱. Build that list, but more importantly, talk to it. Automated doesn't mean robotic. Keep it real. It's a jungle out there, but with the right strategy, you're not just surviving, you're thriving. Remember, this isn't about quick fixes. It's about building a brand that stands the test of time. P.S. Subscribe to my newsletter and get more exclusive tips straight to your inbox. https://lnkd.in/eRq4G-AT --- Enjoyed this? Follow me & hit the 🔔- Dejan Krivec ♻️ Share this post

The Advisor Canvas is a thoughtfully crafted newsletter designed specifically for financial advisors who want to excel in marketing. What’s always been very important to me is that the content shared in this newsletter is not shared anywhere else. Here’s why: 1. Intentionality: A lot of thought goes into this newsletter. I want to ensure the insights shared truly benefit those who have asked for them. 2. Depth: Each issue is curated for those who want to dive deeper into meaningful strategies and ideas. 3. Exclusivity: It’s nice to be part of a special circle, isn’t it? 4. Surprises: Okay, maybe I shouldn’t share this—but sometimes, I hide Easter eggs in the newsletter. Keep your eyes open for those little gems! A recent report from Hootsuite was too good not to share—but I made sure to do my part by researching the stats and claims thoroughly. On top of that, I’m constantly immersing myself in industry trends to better serve you. Tomorrow’s newsletter is one I’ve spent a considerable amount of time on, especially because of the research involved. (The image below is a sneak peek at some of the topics we’ve covered so far this year.) Sign up here to join the community and elevate your marketing: https://lnkd.in/efFc6QUw

🌷🌱 Spring Into Success: Win 3 Months of a Digital Marketing Package for Business! 🌱🌷 As the vibrant colors of spring bloom around us, it's the perfect time for businesses to rejuvenate their marketing strategies and blossom with success! And what better way to kickstart your spring marketing than by winning 3 months of expert digital marketing support from HoM Consulting? https://lnkd.in/eZKdJJrw Why Spring is the Perfect Time for Marketing Renewal: Spring symbolizes new beginnings and growth, making it an ideal season for businesses to refresh their online presence and connect with customers in innovative ways. With people emerging from winter hibernation and seeking new experiences, businesses have a prime opportunity to capture their attention with engaging content and promotions. How to Enter: Step 1: Schedule a Marketing Strategy Call with HoM Consulting. You can book NOW HERE https://lnkd.in/eaaVsVA Step 2: Engage in a comprehensive 30-minute discussion about your current marketing challenges and goals with Kate where she will give you valuable tips and strategies you can implement immediately. Anyone who attends their FREE Strategy Discussion with Kate from now until March 15, 2024, will automatically be entered to win. You must attend the complimentary call to be eligible for this contest and prize. Entry Requirements: ✔️This contest is open to businesses and individuals eager to enhance their marketing efforts through content strategies, social media management, and email marketing. ✔️Entrants must complete the strategy call to qualify for the prize. Prize Details: ✔️The lucky winner will receive 3 Months of Free HoM Consulting Digital Package for Business (Valued at over $3k). Full Package outline HERE https://lnkd.in/eZKdJJrw Terms and Conditions: ✔️The prize is non-transferable and cannot be exchanged for cash. ✔️The winner must agree to the terms of service for the digital package provided by HoM Consulting. ✔️Entrants who are current clients of HoM Consulting are ineligible to participate. Embrace the Season of Growth: Just as flowers bloom and thrive in the springtime, businesses can flourish by embracing fresh marketing tactics and seizing opportunities to connect with their target audience. Whether it's revamping your social media presence, launching seasonal promotions, or nurturing customer relationships through personalized email campaigns, this season is brimming with possibilities for growth and success.

There's a sneaky trap that many people fall into when it comes to marketing. I've seen it happen in almost every industry, non-profit and for-profit alike. 🥚 They put all their eggs in the short-term basket. What do I mean by that? They focus their time, money, and creativity on the thing that will get them the most immediate result. Trust me, I get it. Cash is king, and finding your next lead feels so much more important than anything else. It's what makes you feel like you're growing, and that your marketing is 'working.' Here's the problem (actually, there are a few). 1. 𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀: Short-term campaigns bring quick wins, but they often lack the depth needed to build meaningful relationships. Long-term strategies, on the other hand, help you foster loyalty and trust, turning one-time interactions into a community. 2. 𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲: Quick marketing fixes can give your numbers a nice little bump, but they're like sugar highs – they don’t last. And when they fade, you leave yourself vulnerable to a host of unexpected issues (think algorithm changes, an economic downturn, etc.) 3. 𝗬𝗼𝘂'𝗿𝗲 𝗻𝗼𝘁 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗽𝗲𝗻𝗱: Short-term marketing might seem cost-effective initially, but it often leads to higher costs down the road. Investing in long-term strategies can streamline your efforts and ultimately save you money. 💡 If you want your marketing to work for you, instead of the other way around, make sure you're prioritizing the big picture.

Struggling with your marketing strategy? Our latest piece offers step-by-step guidance on creating an impactful plan, specifically tailored for your enterprise. 💼🔝From conceptualizing your end goals to the actual execution, we've got you covered! Dive in and set your business up for success in the coming year. 🚀 Don't forget to join our thriving community on Twitter, Facebook and LinkedIn. Stay tuned with #MasterfulMarketing for more insight and powerful resources! 💡 #MarketingExcellence #BusinessStrategy #PlanForSuccess

Got a fundraising sea story for you . . . I've known {{linkedin_mention(urn:li:person:CKOnNjQJzv|Andrew Bialecki)}} and {{linkedin_mention(urn:li:person:dHdaFqFgZq|Ed Hallen)}}, {{linkedin_mention(urn:li:organization:2908815|Klaviyo)}} co-founders, for >10 years. They personally helped me back when Klaviyo had ~10 employees. I was running marketing at a turnaround in Boston (Karmaloop--it had gone bankrupt). Klaviyo was a few doors down on Boylston street. Or Newbury. I can't quite remember. Our turnaround marketing team was FRUSTRATED. Karmaloop's email program was on some legacy platform (I won't mention it. . . we shouldn't speak ill of the dead). We couldn't do any of the lifecycle marketing we wanted to do . . . . . . and lifecycle marketing was critical to our turnaround thesis. It was the only way we were going to make it work. So after a particularly frustrating time trying to get a triggered email send to work, I threw up my hands, announced "I'm going next door," walked over to Klaviyo, and knocked on the door. Ed answered. Andrew waved--he was coding. "Hey, can your team help me migrate this beast onto your platform and make it sing? Like, this week?" Andrew and Ed bent over backwards for me and helped me get Karmaloop's 5M emails migrated and humming. It's not a stretch to say the turnaround (and the next ones) could only happen because of {{linkedin_mention(urn:li:organization:2908815|Klaviyo)}}. I've stayed in touch with them ever since. They've given {{linkedin_mention(urn:li:person:zBJSdiPcpk|Michael Epstein)}} and me advice over the years, been in our corner, and been a part of {{linkedin_mention(urn:li:organization:10776370|PostPilot)}} journey. (PostPilot's original thesis was simple: "Klaviyo for direct mail." Now, it feels like the story's come full circle, because Andrew and Ed just invested in PostPilot's Series A. Like so many other things in my career, it all started with a turnaround. Check out the full story here → https://lnkd.in/e_8GEhjn

This week in my #COMM231 class we talked about mission marketing. Mission-based marketing refers to a strategic marketing approach which uses an organization's core mission as the foundation and focus of its marketing communications. I found an article off of Spacious, it does a great job of breaking down the importance and effectiveness of this marketing approach. https://lnkd.in/e9r4ww2v

📬 Why You Can’t Find a Good Marketing Agency – The Problem is YOU   But here is how to fix it! Today, I want to address a fundamental issue that often hinders the success of marketing partnerships: the disconnect between business owners and marketers. As an expert marketer with years of experience, I've witnessed this dynamic play out time and time again, and it's crucial to address it head-on. Let me paint a picture for you. 💼 Imagine working with a client like Anthony, a savvy marketer, and salesman who understands the intricacies of the marketing game. When Anthony and I collaborate, we're speaking the same language, and aligned in our goals and strategies. 👉 Our partnership thrives because we have a common ground—a shared understanding of marketing principles and objectives. We create a dynamic duo… However, not all clients are like Anthony. 🚨 Many business owners lack a fundamental understanding of marketing, which creates a significant barrier in communication and execution. 🚨 As a marketer, I may craft brilliant strategies and generate leads, but if the client doesn't grasp the nuances of marketing, they may struggle to capitalize on those opportunities. This is where my mission comes into play. Beyond providing actionable plans and daily strategies, my goal is to empower you, the reader, to become a better marketer. Whether you're working with an agency or handling marketing internally, enhancing your marketing literacy is key to achieving sustainable results. 📣 By gaining a medium-level understanding of marketing principles—knowing what platforms like Facebook, Instagram, TikTok, and Google can and can't do—you'll be better equipped to collaborate with marketing partners effectively. You'll be able to recognize what's working, what's not, and how to optimize strategies for your specific business needs. Ultimately, my aim is to transform you into a strategic partner for marketers, enhancing the synergy between your business goals and marketing efforts. 🔋 With this synergy, you'll unlock the potential to scale your business and achieve unprecedented growth. So, as you read through Lead Memo and absorb the insights shared here, keep in mind the bigger picture: becoming a better marketer isn't just about improving your skills—it's about driving tangible results for your business and forging successful partnerships that propel you toward your goals. Join 10,000+ Business Owners on My Free Newsletter - https://lnkd.in/dj2pnurK