Brad Russell’s Post

🛑 DON’T: hire a PR agency if you can’t (or won’t) devote *internal resources* to the effort. DO: hire a PR agency when your exec team *prioritizes comms* as a key biz driver. 🌟 That’s it. That’s the whole damn post. This is the way ✊ #publicrelations 👇

🛑 DON’T: hire a PR agency if you can’t (or won’t) devote *internal resources* to the effort. DO: hire a PR agency when your exec team *prioritizes comms* as a key biz driver 📈 That’s it. That’s the whole post. This is the way ✊ #publicrelations

DON’T: hire a PR agency if you can’t (or won’t) devote *internal resources* to the effort. 🫠 DO: hire a PR agency when your exec team *prioritizes comms* as a key biz driver. 🤗 That’s the whole post. This is the way ✊ #publicrelations #pragency

Avoid hiring a PR agency if you can't allocate sufficient internal resources Don’t hire a PR agency if the senior leadership team isn't fully committed to PR and communications. Don’t engage a PR agency if your spokesperson cannot dedicate the necessary time and effort to PR activities Avoid hiring a PR agency if your primary focus is solely on leads and immediate tangible benefits from every investment. #publicrelations #pr

DON’T: hire a PR agency if you can’t (or won’t) devote *internal resources* to the effort. 🫠 DO: hire a PR agency when your exec team *prioritizes comms* as a key biz driver. 🤗 That’s the whole post. This is the way ✊ #publicrelations #pragency

When you hire a PR firm but then don't give them what they need: ❎ time with your subject matter experts ❎ timely responses to opportunities ❎ clear messaging and conversation to help them develop your story Make sure you can afford the time investment before hiring PR pros. #publicrelationsagency #PR

Over the last decade, the role of "PR executive" has consistently ranked in the top 10 most stressful jobs - The public relations industry is primed for tech-enablement, ideally reducing the associated long hours & stressful client-meetings. From what I'm gathering, the first step is efficiently gathering & reporting on effort / output for clients. It appears most clients actually have NO idea exactly what their PR firm is doing for them - how many pitches / hours of strategizing / etc. is going on. I imagine that during renewals, lots of PR execs have no idea if the output of their efforts will yield a client to renew or not & this may be part of the stress. Let's change that. 🥂 - in an effort to cut down on high-stress

Hot tip: if you’ve just hired a PR consultant or agency, make sure you reserve time and resources internally to help the PR team do their jobs and do it well. If you’re not able to dedicate that time and effort, your PR results will likely fall short. We want to succeed as much as you do, trust us. https://lnkd.in/gwTsNsQs #PR #PRagency #PRpartner #clientsuccess #AOR #mediarelations

🔊 SOUND ON POV: You posted or tweeted something embarrassing now your getting dragged all over social media and the media by your fans and customers…You need a Public Relations & Comms Strategist on your team 😳! There’s endless benefits to having a PR Strategist for your company…like making sure you keep your reputation in tact by not offending anyone with your thoughts, posts, and what you may think are “harmless comments ” 🤷🏾♀️. Someone has to handle the dirty work and a lot of times when it comes to celebrity brands, corporations, and big business that also includes Crisis Communications aka PR. I’m looking for 5 serious corporate executives building big brands and want to protect their reputation while going to the next level…if that’s you comment “MEDIA” below and let’s connect offline today 🚀. #publicrelations #askmeek #meekmill #PR #standonbusiness #publicist #prnews #communications #inthenews #dpjeter

Hi LI family. Recently, I’ve noticed an increasing number of LinkedIn posts from EV companies expressing frustration over being overlooked in media coverage. This underscores the critical role of public relations (PR). Without a dedicated PR strategy, reporters are unlikely to be aware of your brand or its offerings. As you allocate budgets for 2025, consider investing in a PR consultant to build and nurture relationships with key journalists. Depending on your company’s stage, you may not require a large agency with monthly retainers exceeding $25K. A skilled, nimble PR professional or team can deliver impactful results for significantly less—my team, for example, achieves remarkable outcomes well under $10K per month. Journalists can’t cover what they don’t know about. By hiring an experienced PR expert, you’ll increase your brand’s visibility, foster media relationships, and, ultimately, drive sales growth. #EVs #EVsolutions