Brad Russell’s Post

Two cracking opportunities here:

Hello LinkedIn Fam! 👋 Public Relations (PR) isn’t just about controlling the narrative; it's about building trust. Take a cue from Apple 🍎—remember their iconic "I'm a Mac, I'm a PC" campaign? 💻 It wasn’t just clever advertising, it was PR gold! By humanising their brand and making tech fun, they created a relatable story that resonated worldwide. 🌍 Or consider Nike’s "Just Do It" 🏃♂️. It’s more than a slogan; it’s a movement. By connecting with real-life athletes and celebrating everyday champions, Nike built a powerful, enduring brand image. As Warren Buffett wisely said, “It takes 20 years to build a reputation and five minutes to ruin it.” So, let’s craft stories that inspire, connect, and stand the test of time. 💬💪 LinkedIn LinkedIn Guide to Creating #LinkedInPost #PublicRelations #BrandBuilding #PRSuccess #Storytelling #Nike #Apple #CommunicationSkills

Check out the next chapter with THEPRBARinc!

It’s my birthday!!  Today marks two months to the day that I decided to go it alone and set up Claire Cormack PR! A year ago almost to the day, I was made redundant from my role as Head of PR for a global retail brand where I stayed for almost 12 years. Immediately after the redundancy I was advised by so many of my peers to set up on my own. But I was scared, I asked myself “will I feel lonely” or “how will I feel without my team”?   I’d always had a team around me, my colleagues to bounce ideas off, how would it work being alone? It took me 10 months to find my feet, I went for many (many) interviews and worked for 11 weeks at another large retail brand that was an extremely negative experience. But I was determined to change that negative to a positive. In that 10 months I had become transformed as a person. My fire for PR and communications was reignited and my direction much clearer, I knew I wanted to help growing brands grow. I strongly feel that growing brands deserve the recognition that larger brands with huge budgets and huge resources receive…and I feel passionately that I want to help them get there! Through conversation, I understand the paralysis that comes with making decisions around growing brands comms strategies…and therefore often no decisions are made!! I feel so strongly that I want to remove that paralysis! I was scared about going it alone after working as part of a team and a larger organisation for so many years but I have organically become an extension of the brands I’m working with and my clients and I are in communication constantly – I want to provide as much support as possible (plus I love to talk!).  And if I’m not talking to my clients I’m talking to the industry, I couldn’t feel less alone!  The best thing is we avoid the noise of big corporates,  a million opinions in a room and the many hurdles to jump over just don't exist- we can just run with our ideas-  we're clear on our common goal…we want to succeed!  It’s been an action packed two months and there is so much more to come, my objective- to support growing brands in their ambition grow….including my own brand! I’m so glad I made the jump…it’s not scary at all!

As SailGP Season 4 comes to a close (congratulations Spain SailGP Team!), I have made the difficult decision to also close out my time at SailGP after an incredible five and a half years as Global Communications Director. I am extremely proud of the integral role I have played in the growth of the league from its inception to where it is today. During my tenure, SailGP has gone from a set of ideas on paper to a purpose-driven global league with over 1 million social followers, a significant (& growing) global broadcast audience, an amazing partner roster, sold-out events, countless mainstream media hits, numerous prestigious industry awards and many, many more achievements! Since the launch in 2018, the league has grown from 6 to 10 teams and 5 to 13 events – which will grow again next season to 11 teams and 14 events – across multiple international markets with varying challenges in each that comms has been at the very centre of! From building our brand and reputation from scratch, devising the league’s global comms strategy, launching the world-first Impact League, developing the messaging for the first Race for the Future takeover, creating a B2B comms strategy and thought leadership program to delivering multiple Grand Prix events (34!), launches, announcements and awesome partner & talent activations, it has been a busy half-decade. During this time, I have also built a global comms team and network across all of our event markets and ten team markets who I simply couldn’t have done this without. It has been an amazing ride and when I think back to those early months and years versus where the league is at today, it is quite unthinkable and I am very proud of what has been accomplished in this time – by some incredible people – and the part that I have been able to play in the infancy of the league, it's rapid growth and getting to this point today. I have had the privilege to work with some exceptional talent around the world and in-house at SailGP. To all my SailGP colleagues, the teams and everyone I worked with, thank you for the awesome opportunity, camaraderie and can-do attitude and wishing you the best of luck for the exciting announcements ahead (wink wink) and future seasons as you take the league to the next level. Don’t ask me what is next because – for once in my 20+ year comms career – I don’t know! But, it's time for a new challenge and following an early summer holiday at sea to recharge my batteries, I am now back and excited to seek out my next opportunity so hoping my LinkedIn network will help me out… Long-term or short-term, I can add some firepower to your existing team / projects, build and run new teams, devise compelling comms strategies (internal and external), help with storytelling, creative campaigns, media relations, launches, event organisation, athlete & talent management, reputation management & crisis comms, partner strategies, and much, much more. So please get in touch!

CULVER CITY, CA

I want to share a story about returning to work after the birth of my first child. I always had a feeling I would be the kind of mom who would return to work sooner than most. The truth is, I really enjoy working. I have always known this, but I became even more keenly aware of it after my business was acquired a few years ago. When I exited, I took a partial sabbatical while I considered my next move. This was hard for me. I don’t always thrive in stillness, but years of burnout and disillusionment with my profession had taken their toll. I needed a break badly. In all honesty, I never expected to return to the industry. I explored a few new and different opportunities, but they never quite hit the mark. It wasn’t until I was pregnant that I started to think about a return to the PR industry. This was an unexpected development, but as time went on, I started to gain clarity on the things that really mattered to me in my work: freedom, collaboration, creativity, and leadership. For the first time, I began to miss the field I turned my back on. About six months after my daughter was born, I was hungry to get back to work. I really enjoyed my maternity leave, but I knew that I needed some variety in my days and that being totally off work for much longer would make me antsy. I needed something just for me, something that would fill my cup and help me be the best possible parent. I started to get a sense of the job market. I applied for a few in-house roles for which I was extremely qualified and anxiously mentioned I was returning from maternity leave in my cover letters. I didn’t get a single response. I was already nervous about returning to work after an extended break, and this didn’t help. I spoke to a few trusted advisors, colleagues and friends to get their insight. At the urging of Tak Yukawa, I started to think about returning to agency life. He introduced me to Maxine Jakubke at PUBLiSH Partners. One email introduction all of a sudden became an incredible offer that included working remotely, a gradual return to entry, and the chance to do the meaningful work I craved. More importantly, it gave me the gift of being a present mom for my daughter, which is undoubtedly the greatest perk of all. I am so grateful to work for a company that celebrates women and mothers. Imagine the world today if every workplace did the same. I hope that world is one my daughter gets to experience in her lifetime.

Victory Lane.... During Texaco's return to NASCAR in 1987, I was asked to be a part of the media relations team promoting the company and its driver, Davey Allison. Sports marketing and NASCAR are both in their maturity, but at that time there was no playbook. Or at least not one we had. We not only thought outside the box - there was no box. So our strategy was simple - get Davey in front of the fans and the media as often as possible. From local AM radio interviews to Kmart grand openings - we (he) did it all. This chapter in my life came to mind recently when a respected co-worker asked me what I liked about having had a career in communications. I started to answer, "Which one?" You see I have been a lobbyist, Superfund community liaison, internal comms manager, PAC manager, investor relations professional, corporate giving director, crisis communications lead, and media relations manager - along with providing comms support to a half dozen CEOs over time. And every step in the journey had both its joys and challenges. As I see it, few roles offer the dynamic blend of strategic influence, creative expression, and continuous learning quite like corporate communications. And with the roles I have held, I've come to appreciate the unique allure and impact this career path affords. Far from the stereotypical view of being a "flack," corporate communications plays an instrumental role in shaping narratives, fostering relationships, and safeguarding reputations within the business realm. It's a multifaceted arena where adaptability is key, and every day presents new challenges to overcome and triumphs to cheer. There's a distinct fulfillment helping steer the course of organizations with finesse and strategic acumen. As corporate communicators, we are architects of perception, crafting messages that resonate with stakeholders and guiding the trajectory of brands and businesses. (Side note: wonder if I could get "Architect of Perception" on my business cards?) In an era where trust is currency, corporate communicators must always guard integrity, ensuring that organizations uphold their values and communicate with sincerity and clarity. What truly sets this career path apart is its diverse array of roles and responsibilities. From navigating complex regulatory landscapes as a lobbyist to fostering connections with communities as a risk liaison, corporate communications offered me an expansive canvas to explore. As custodians of brand identity, we harness the power of storytelling to captivate audiences, drive engagement, and spark conversations that resonate far from our offices and factories. Perhaps the most rewarding aspect of a career in corporate communications is the opportunity to effect positive change. Words matter - and they likely always will. Sure wish I had been able to verbalize all of this when asked what I like about communications. I'll be ready next time! #corporatecommunications #careers #publicrelations

Announcing leadership changes is a critical responsibility for communications teams. Developing the optimal timeline, crafting clear and transparent messages that address the why, and running the gauntlet of approvals can be daunting, yet exhilarating. Thanks Casey Weldon for the chance to share lessons from my share of these announcements. #PR #media #investors

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